Kaltura To Unveil New AI-Powered Media Publishing Agent at IBC 2025

Rhea-AI Summary

Kaltura (Nasdaq: KLTR) announced it will unveil its new AI-powered Media Publishing Agent at IBC 2025. The new agent, part of Kaltura's Entertainment and Monetization solutions, aims to deliver hyper-personalized, compliant, and revenue-optimized content experiences at scale for live, VOD, and FAST channels.

The Media Publishing Agent enables automated end-to-end publishing workflows, featuring capabilities like captioning generation, content summarization, clipping, chaptering, metadata enrichment, and accessibility checks. The system allows administrators to define specific publishing rules and workflows while providing monitoring dashboards.

At IBC 2025, Kaltura will also launch its new Cloud TV Marketplace, designed for media, streaming, and telecom operators, offering integrations, AI-powered features, and third-party components.

Insights

Media Technology Analyst

Kaltura's new AI Publishing Agent enables automated, personalized content workflows that could boost operational efficiency and monetization opportunities.

Kaltura's announcement of its new Media Publishing Agent represents a strategic evolution in the company's AI Video Experience Cloud offerings. This tool addresses several critical pain points in the media publishing ecosystem through end-to-end workflow automation that spans live, VOD, and FAST channel content delivery.

The agent's ability to autonomously execute complex publishing workflows - from captioning and summarization to compliance checks and metadata enrichment - directly targets operational inefficiencies that have historically limited scalability in media operations. What's particularly notable is how this automation is being positioned to directly support monetization strategies, potentially creating new revenue streams through improved advertising, subscription upsells, and international expansion opportunities.

This launch aligns with industry-wide trends toward AI-powered workflow automation and personalization. Kaltura appears to be building an ecosystem of specialized AI agents, with the Publishing Agent being "the first of several" planned additions. The concurrent launch of their Cloud TV Marketplace further reinforces this platform approach, creating a comprehensive solution for media, streaming, and telecom operators.

The timing of this announcement ahead of IBC 2025, alongside their NAB award-winning TV Genie product, suggests Kaltura is accelerating its AI-powered offerings to maintain competitive positioning in the rapidly evolving media technology landscape. For media companies facing increasing pressure to maximize content ROI while controlling operational costs, solutions that combine automation, compliance, and monetization capabilities represent valuable efficiency tools.

The newest agent in Kaltura’s AI video cloud will deliver hyper-personalized, compliant, and revenue-optimized content experiences at scale for live, VOD, and FAST channels.

New York, Sept. 09, 2025 (GLOBE NEWSWIRE) -- Kaltura (Nasdaq: KLTR), the AI Video Experience Cloud, announced today that it will be unveiling its new Media Publishing Agent at IBC 2025. As the newest addition to Kaltura’s Entertainment and Monetization solutions, the Media Publishing Agent is designed to deliver hyper-personalized, compliant, and revenue-optimized content experiences at scale. By automating the publishing workflow end-to-end, it accelerates time-to-market, reduces operational effort, and ensures content consistency across live, VOD, and FAST services. 

The Media Publishing Agent allows administrators to define precise publishing workflows and rules, including what types of content to publish, compliance checklists, enrichment steps, and so on. Once configured, the agent autonomously executes processes, including applying captioning to generating summaries, clipping and chaptering to metadata enrichment and accessibility checks, with dashboards that enable teams to monitor and adjust its activity as needed.   

“The Kaltura Media Publishing Agent is the most recent step towards our mission of task-oriented, autonomous agents that can execute across multiple use cases to drive efficiency and create better business outcomes,” said Eynav (Navi) Azaria, Chief Product & Engineering Officer, Kaltura. “Working hand in hand with dozens of our customers, we have an insider view on what media companies are striving for, and our new agent, the first of several that Kaltura will be adding, is poised to become critical in empowering them to use AI to future-proof their business.”  

The Kaltura Publishing Agent combines automation with enrichment and compliance to directly support scalable monetization strategies. With faster turnaround for live and on-demand services, better personalization through intelligent metadata, and streamlined localization, media companies can expand as well as create new revenue opportunities across advertising, subscription upsell, and international expansion. 

 Kaltura’s growing suite of AI-powered solutions, which includes the NAB Streaming Product of the Year-winning TV Genie that powers hyper-personalized viewing experiences and recommendations for audiences, will be available for demos at IBC. At the conference, Kaltura will also be launching its new Cloud TV Marketplace, designed to serve the needs of media, streaming, and telecom operators. The marketplace gives customers unprecedented freedom to explore, select, and activate integrations, AI-powered features, and third-party components tailored to their evolving business needs. 

Join Kaltura at IBC 2025 (Stand 5.A68) to experience the future of streaming and video experiences. For more information, visit Kaltura at IBC 2025. 

About Kaltura 

Kaltura’s mission is to create and power AI-infused hyper-personalized video experiences that boost customer and employee engagement and success. Kaltura’s Video Experience Cloud includes a platform for enterprise and TV content management and a wide array of Gen AI-infused video-first products, including Video Portals, LMS and CMS Video Extensions, Virtual Events and Webinars, Virtual Classrooms, and TV Streaming Applications. Kaltura engages millions of end-users at home, at work, and at school, boosting both customer and employee experiences, including marketing, sales, and customer success; teaching, learning, training and certification; communication and collaboration; and entertainment and monetization. For more information, visit  www.corp.kaltura.com 
 

Nohar Zmora 
SVP, Head of Marketing 
Nohar.zmora@kaltura.com 

FAQ

What is Kaltura's new Media Publishing Agent and when will it be unveiled?

Kaltura's Media Publishing Agent is an AI-powered solution for delivering hyper-personalized content experiences, which will be unveiled at IBC 2025. It automates publishing workflows for live, VOD, and FAST channels.

What features does Kaltura's Media Publishing Agent offer?

The agent offers automated publishing workflows including captioning generation, content summarization, clipping, chaptering, metadata enrichment, and accessibility checks, with configurable rules and monitoring dashboards.

What is Kaltura's new Cloud TV Marketplace?

Kaltura's Cloud TV Marketplace is a new platform for media, streaming, and telecom operators that provides integrations, AI-powered features, and third-party components tailored to evolving business needs.

Where can visitors find Kaltura at IBC 2025?

Visitors can find Kaltura at Stand 5.A68 at IBC 2025, where they can experience demos of their AI-powered solutions including the Media Publishing Agent.

How does the Media Publishing Agent benefit media companies?

The agent helps media companies achieve faster content turnaround, better personalization through intelligent metadata, and streamlined localization, enabling expansion and new revenue opportunities across advertising, subscription upsell, and international markets.