Kaltura Launches Avatar Video Production Studio, Transforming Enterprise Knowledge Into Interactive, Avatar-Led Video Experiences at Scale
Rhea-AI Summary
Kaltura (Nasdaq: KLTR) launched Avatar Video Production Studio on May 7, 2026, now generally available. The studio converts text, slides, recordings, and URLs into avatar-narrated videos, supports Video-to-Live real-time avatar interaction, and integrates with Kaltura's enterprise platform for scaled distribution and governance.
Key reported metrics: early users cite ~90% reduction in production time and 3–5x increase in content output; self-serve purchasing will be available in Q3 2026.
Positive
- Reported ~90% reduction in video production time versus traditional workflows
- 3–5x increase in content output across teams without adding headcount
- Video-to-Live enables seamless move from recorded videos into real-time avatar interactions
Negative
- Self-serve purchasing not available until Q3 2026
- No pricing or detailed ROI case studies disclosed in the announcement
News Market Reaction – KLTR
On the day this news was published, KLTR declined NaN%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
KLTR fell 5.41% while close peers showed mixed, mostly modest moves: SMRT up 1.74%, NRDY up
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| May 04 | AI skills open-source | Positive | -2.7% | Open-sourcing AI agent skills to build rich-media experiences on platform. |
| Apr 30 | Earnings date notice | Neutral | -3.5% | Announcement of Q1 2026 results release and conference call timing. |
| Apr 30 | AI roadshow event | Positive | -3.5% | Launch of Connect on the Road 2026 conference series focused on agentic AI. |
| Apr 28 | AI event platform | Positive | +1.4% | Introduction of Event OS for AI agents to orchestrate virtual events. |
| Apr 27 | Avatar training tool | Positive | +14.1% | Launch of avatar-powered roleplay solution for enterprise training and simulations. |
Recent AI and product announcements often drew muted or negative initial reactions, with only some launches generating strong upside moves.
Over the past weeks, Kaltura has released a series of AI- and avatar-focused product updates. On Apr 27, an avatar-powered roleplay solution launch coincided with a 14.06% gain, while the Apr 28 Event OS for AI agents news saw a more modest 1.37% rise. Other AI and event announcements on Apr 30 and May 4 were followed by declines of around 3–4%. Today’s Avatar Video Production Studio GA continues this AI/agentic product expansion trend.
Market Pulse Summary
This announcement expands Kaltura’s agentic and avatar-led portfolio with a generally available Avatar Video Production Studio that can cut production time by up to 90% and increase content output by 3–5x. It builds on recent AI launches and ties into the broader Agentic Digital Experience Platform, connecting recorded content with conversational agents. Investors may watch how quickly enterprises adopt these capabilities and whether they feature in the upcoming Q1 2026 results discussion.
Key Terms
conversational agents technical
AI-generated analysis. Not financial advice.
Following its beta release, the generally available studio enables organizations to automatically produce videos from text, slides, or other videos at a mere fraction of the time and cost while boosting effectiveness, interactivity, and outcomes.
New York, New York, May 07, 2026 (GLOBE NEWSWIRE) -- Kaltura, Inc. (Nasdaq: KLTR), the Agentic Digital Experience company, today announced the general availability of its Avatar Video Production Studio that transforms enterprise knowledge into structured, avatar-led video experiences that can be created in minutes, distributed at scale, and extended into real-time, interactive engagements.
Organizations generate more knowledge than they can effectively activate. Content exists across webinars, training sessions, documents, and internal communications, yet much of it remains difficult to consume, repurpose, or act on at scale. The challenge is no longer creating content - it is making knowledge accessible, structured, and actionable across every organizational journey. Avatar Video Production Studio addresses this gap by enabling any business user to convert existing knowledge assets into high-quality, avatar-narrated video experiences - without filming, editing, or traditional production workflows.
Key Capabilities
Avatar Video Production Studio enables organizations to:
- Convert existing assets into structured video narratives - Transform recordings, presentations, documents, and web page URLs into concise, avatar-led video experiences automatically
- Generate new videos from simple scripts - Create professional-quality video content from text-based inputs in minutes
- Eliminate traditional production workflows - Remove the need for filming, editing, scheduling, and post-production entirely
- Scale content creation without scaling headcount - Enable business users across departments to produce video independently and consistently
Measurable Business Impact
Organizations deploying Avatar Video Production Studio can:
- Reduce video production time by eliminating filming, editing, and production bottlenecks - creating content in a fraction of the time required by traditional workflows (early users have reported approximately
90% reduction in production time compared to traditional video workflows).
- Increase content output by 3–5x across teams without adding headcount or operational overhead
- Accelerate time-to-publish and time-to-knowledge across the organization
- Scale engagement without increasing human support resources
Unlike standalone AI video generation tools, Avatar Video Production Studio is deeply integrated into Kaltura's broader platform - built on a proven, enterprise-grade infrastructure trusted by leading organizations across technology, education, financial services, healthcare, professional services, and media and telecom. Powering video and rich media experiences for some of the world's largest enterprises, Kaltura's platform supports large-scale deployments with enterprise-grade security, governance, and reliability, enabling organizations to confidently deploy AI-driven content and engagement across global operations.
As part of this unified platform, organizations can seamlessly publish and distribute avatar-led videos across content hubs, learning environments, events, and digital touchpoints - allowing content to move beyond isolated assets and become part of orchestrated, personalized user journeys, where the right information is delivered in the right format, at the right moment, aligned with user intent and business goals.
Video-to-Live: From Viewing to Interaction
A primary differentiator of Avatar Video Production Studio is its Video-to-Live capability, which enables a seamless transition from recorded video to real-time interaction. Viewers can move directly from watching an avatar-led video into a live conversation with the same avatar—asking questions, exploring topics in depth, and receiving contextual guidance. This transforms video from a one-way communication format into an always-on, responsive experience that helps organizations scale engagement without scaling human support or headcount.
Agentic, Action-Driven Experiences
The experience extends beyond content consumption. As part of Kaltura's Agentic Digital Experience Platform, Avatar Video connects content creation with conversational agents and journey orchestration. Avatars understand user context, intent, and organizational knowledge, guiding users toward meaningful actions including:
- Progressing through training or learning paths
- Completing onboarding steps
- Resolving support issues
- Advancing purchase or decision processes
These interactions are adaptive, personalized, and always available - transforming passive viewing into active engagement while capturing intent signals that continuously improve content, personalize journeys, and drive measurable outcomes.
Real-World Use Cases
Organizations across industries are already leveraging Avatar Video Production Studio in high-impact scenarios:
- Sales - Teams generate concise highlight videos from long recorded meetings and share them as personalized follow-ups to reinforce key messages and accelerate deal cycles
- Education and Learning & Development - Teams transform lectures, training sessions, and course materials into structured, topic-specific video modules, complete with visual enhancements and b-roll to improve engagement and comprehension
- Internal Communications - Teams convert long town halls and leadership updates into concise video recaps, ensuring key messages are clearly delivered and easily consumed across distributed, global teams
"We are witnessing a fundamental shift from content creation to knowledge activation,” said Ron Yekutiel, Co-Founder, Chairman, President, and CEO at Kaltura. “Organizations have vast amounts of knowledge locked inside recordings, documents, and fragmented systems. Avatar Video Production Studio unlocks that knowledge and transforms it into interactive, personalized experiences that drive engagement, understanding, and business results - at scale. With the transition from video to live, agentic interaction, we are enabling organizations to move beyond passive content delivery and into a world where every piece of content becomes an opportunity to guide, engage, and drive outcomes."
Avatar Video Production Studio is available today, and organizations can get started by booking a demo here. Self-serve purchasing will be available in the third quarter of 2026.
About Kaltura
Kaltura’s mission is to power rich, agentic digital experiences across organizational journeys for customers, employees, learners, and audiences. Its platform combines intelligent content creation, enterprise-grade content management and intelligence, and multimodal conversational engagement capabilities. Kaltura serves leading enterprises, financial institutions, educational institutions, media and telecom providers, and other organizations worldwide. For more information, visit www.kaltura.com.
Nohar Zmora SVP, Head of Marketing pr.team@kaltura.com