Kaltura to Present Agentic Revenue Engagement Platform at Forrester B2B Summit 2026, Showcasing the Shift From Static Content Publishing to Intent-Aware, AI-Powered Buyer Journeys

Q: What will Kaltura (KLTR) present at Forrester B2B Summit 2026?

Kaltura will present its Agentic Revenue Engagement platform and a Cisco Webex case study at Forrester B2B Summit. According to Kaltura, the session demonstrates how content intelligence and journey orchestration enable intent-aware, AI-powered buyer experiences and unified engagement data.

Q: When and where is Kaltura’s KLTR Forrester Summit session and booth number?

Kaltura’s session is on April 28, 12:15–12:45 PM MST and the company will staff booth #309 at the Forrester B2B Summit in Phoenix. According to Kaltura, the presence follows its platform debut at Adobe Summit earlier in April.

Rhea-AI Impact

(Neutral)

Rhea-AI Sentiment

(Neutral)

Rhea-AI Summary

Kaltura (Nasdaq: KLTR) will present its Agentic Revenue Engagement platform at Forrester B2B Summit North America, April 26–29, 2026, in Phoenix.

The presentation (booth #309; April 28 session 12:15–12:45 PM MST) features a Cisco Webex case study and highlights AI-driven, intent-aware buyer journeys following Kaltura’s PathFactory acquisition.

News Market Reaction – KLTR

+2.40%

+2.40% Session close to close

In the Apr 24 session, KLTR gained 2.40%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights Kaltura’s strategy to position its Agentic Revenue Engagement platform ...

Analysis

This announcement highlights Kaltura’s strategy to position its Agentic Revenue Engagement platform at flagship B2B events, leveraging the PathFactory acquisition and a Cisco Webex case study to demonstrate AI-driven buyer journeys. It follows prior AI-tagged milestones such as Agentic Avatar launches, WealthTech recognition, and global infrastructure expansion, which together produced an average move of -0.21%. Investors may watch execution on content-to-revenue use cases, event-driven demand, and integration progress with large enterprises.

Key Figures

AI use in buying: 94% of B2B buyers Traffic & demand decline: 20–30% decline Unused sales content: 60–70% of content +5 more

8 metrics

AI use in buying 94% of B2B buyers Use AI in purchasing decisions

Traffic & demand decline 20–30% decline Web traffic and demand volume as AI search absorbs research

Unused sales content 60–70% of content B2B content that goes unused by sales teams

Marketing leaders surveyed 300+ leaders Senior marketing leaders in Kaltura survey

AI tools in silos 99% of respondents Report AI tools still operate in silos, lack 1:1 personalization

Transcription services 22+ services REACH enrichment marketplace transcription & translation services

Supported languages 80+ languages Languages supported by Kaltura’s REACH enrichment services

PathFactory acquisition price $22,000,000 Cash purchase price at closing per 8-K filing

Previous AI Reports

5 past events · Latest: Apr 23 (Positive)

Same Type Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Apr 23	AI platform expansion	Positive	-2.3%	Expanded AI-powered agentic platform to Europe, APAC, and Canada with local infra.
Apr 22	AI CEO digital twin	Positive	+0.4%	Deployed AI-powered digital twin of CEO for scalable, multilingual communications.
Apr 17	Adobe Summit debut	Positive	+3.5%	Debut of Agentic Revenue Engagement platform and integrations at Adobe Summit 2026.
Apr 08	WealthTech recognition	Positive	+0.9%	Named to WealthTech100 for AI-powered digital engagement in wealth management.
Mar 12	Agentic Avatars launch	Positive	-3.6%	General availability of Agentic Avatars and Conversational Agents SDK for enterprises.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent AI-tagged announcements are generally positive product/recognition updates, with 3 aligned and 2 divergent price reactions and an average move of -0.21%.

Recent Company History

Over the past months, Kaltura has focused AI-tagged news on launching and scaling its Agentic Avatars, expanding agentic experiences globally, debuting the Agentic Revenue Engagement platform at Adobe Summit, and earning spots like the WealthTech100. Price reactions have been mixed around these AI milestones, with an average move of -0.21%. Today’s Forrester B2B Summit announcement continues that theme of showcasing AI-driven engagement and PathFactory integration to large enterprise and marketing audiences.

Key Terms

account-based marketing, martech stack, first-party engagement data, journey orchestration

4 terms

account-based marketing technical

"Cisco Webex’s ’s transformation of account-based marketing through content intelligence"

A targeted business marketing approach that focuses resources on a small set of high-value customer accounts rather than broad audiences. Think of it like sending tailored invitations to a handful of key guests: campaigns are personalized, coordinated with sales, and measured for direct impact on winning and growing those accounts—information investors use to assess a company’s sales efficiency, revenue predictability, customer retention, and cost of acquiring big clients.

martech stack technical

"Cisco Webex rebuilt its Martech stack around a single source of truth for content"

A martech stack is the set of software tools and platforms a company uses to find customers, manage relationships, deliver campaigns and measure results — like a toolbox of apps for advertising, email, analytics and customer data. Investors watch it because the right stack can lower marketing costs, speed growth and improve decision-making, while poor integration or expensive vendors can raise risk to revenue and margins.

first-party engagement data technical

"every marketing decision ... starts with first-party engagement data"

First-party engagement data is information a company collects directly from its own users or customers about their interactions—such as clicks, purchases, time spent, messages, or survey answers. Investors care because this in-house insight is more accurate and exclusive than outside data, and it helps a company sharpen marketing, predict sales, measure product strength, and reduce reliance on third-party sources—like a shopkeeper’s own notes about customers versus a generic industry survey.

journey orchestration technical

"PathFactory’s content intelligence and journey orchestration"

Journey orchestration is the real-time coordination and personalization of a customer's interactions across channels—web, email, app, in-store—so each step feels like a smooth, guided experience. For investors, it matters because better orchestration can boost sales, cut marketing waste, and raise customer retention and lifetime value; think of it as a conductor ensuring many instruments play in sync to create a clearer, more profitable tune.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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04/24/2026 - 08:00 AM

Kaltura and PathFactory, now a Kaltura company, will present a customer case study on Cisco Webex’s ’s transformation of account-based marketing through content intelligence and activation

New York, New York, April 24, 2026 (GLOBE NEWSWIRE) -- Kaltura, Inc. (Nasdaq: KLTR), the Agentic Digital Experience company, today announced its participation in the Forrester B2B Summit North America 2026, taking place April 26–29 in Phoenix, Arizona. Building on the momentum of its Agentic Revenue Engagement platform debut at Adobe Summit earlier this month, Kaltura will showcase how B2B organizations can move beyond static content publishing to deliver adaptive, intent-aware buyer journeys powered by agentic AI.

To learn more about the future of AI-driven engagement, you can watch the video presenting Kaltura’s new Agentic Revenue Engagement platform here.

This year’s Forrester B2B Summit is organized around the theme “Hello, GTM Singularity” - the moment when AI-powered buyer autonomy is dismantling decades-old go-to-market models. Marketing leaders are facing a structural shift: 94% of B2B buyers now use AI in purchasing decisions and web traffic and demand volume are declining 20–30% as AI search absorbs pre-funnel research, and engagement metrics - the foundation of B2B marketing’s accountability model - are becoming unreliable.

At the same time, 60–70% of B2B content goes unused by sales teams, and marketers remain unable to connect content creation to revenue outcomes. Kaltura’s own research confirms the scale of the challenge: a survey of 300+ senior marketing leaders found that 99% report their AI tools still operate in silos and that they cannot achieve true 1:1 personalization.

The old model - create content, publish it, and hope that the right buyer finds it - is no longer viable. Buyers arrive pre-educated by AI copilots and answer engines, expecting experiences that adapt to their intent in real time.

Kaltura’s answer to this challenge is its Agentic Revenue Engagement platform, which following the acquisition of PathFactory earlier this year now combines the capabilities of Kaltura’s intelligent rich media content creation and Agentic Avatar technology, with PathFactory’s content intelligence and journey orchestration. The platform addresses every layer of the B2B content-to-revenue challenge:

Intelligent Content Creation - Kaltura’s Content Lab, Avatar Video Production Studio, and REACH enrichment marketplace (over 22 transcription & translation services in over 80 languages) enable marketing teams to produce and localize personalized videos and rich media including avatar-narrated content, cost-effectively at scale, without studios, cameras, or production queues.

Content Intelligence and Journey Orchestration - PathFactory’s AI engine maps every content asset into a context graph, tracking buyer intent signals, consumption patterns, and engagement depth. Content is surfaced to the right buyer at the right moment based on behavioral and firmographic signals.

Multimodal Conversational Engagement - Kaltura’s Genie and Agentic Avatars and PathFactory’s ChatFactory transform static marketing pages and help centers into real-time, rich conversations and content journeys. Photorealistic AI avatars greet visitors, answer questions, understand intent, recommend content, and transition seamlessly between scripted narration and live dialogue, including personalized rich media generation in real time (flash cards, video clips and more).

At the Forrester B2B Summit (booth #309), Kaltura and PathFactory will present a customer case study on how Cisco Webex rebuilt its Martech stack around a single source of truth for content and engagement data - turning fragmented systems into a unified engine that powers strategy, execution, and measurement across the business. On Tuesday, April 28 from 12:15-12:45 PM MST, Pradeep Dasarathan, Director of Web & Digital Marketing at Cisco (Webex), and Venk Chandran, CPO at PathFactory (a Kaltura company) will share how at Cisco Webex every marketing decision - from a paid media campaign to a global ABM program - starts with first-party engagement data, and walk through what works, what this data looks like, and what’s next. Kaltura’s presence at the B2B Summit is backed by recent Forrester recognition that validates its leadership across the platform:

PathFactory, now a Kaltura company, was named a Leader in the Forrester Wave: Conversation Automation Solutions for B2B, Q4 2025, confirming its differentiated approach to AI-powered buyer engagement and content-driven conversation.

Kaltura was named a Notable Vendor in Forrester’s Virtual Event Management Platforms Landscape report, Q1 2026, validating its AI-first approach to enterprise events. Kaltura’s AI-powered tools - including Agentic Avatars, AI Genie, and intelligent content recommendations - enable personalized attendee journeys and measurable ROI for enterprise clients.

“Forrester’s ‘GTM Singularity’ theme captures exactly what we are hearing from the largest enterprises in the world - the old playbook of static content, siloed tools, and manual journey stitching is breaking down,” said Ron Yekutiel, Co-Founder, Chairman, President, and CEO of Kaltura. “With the combination of Kaltura and PathFactory, we offer the leading rich, agentic digital experience platform across content creation, intelligent management, and conversational engagement. We are not just helping marketers keep up with the shift to AI-powered buying. We are giving them the strategic foundation to lead it - with measurable, revenue-connected outcomes.”

The Forrester B2B Summit appearance continues a series of major industry events where Kaltura is presenting its Agentic Revenue Engagement platform for marketing and revenue leaders. Following the platform’s debut at Adobe Summit in Las Vegas earlier this month, and ahead of the Kaltura Connect on the Road 2026 series in New York (May 12), San Francisco (May 14), and London (May 19), the Forrester event exposes the platform to analysts and the practitioner community that is shaping the future of B2B go-to-market.

About Kaltura

Kaltura’s mission is to power rich, agentic digital experiences across organizational journeys for customers, employees, learners, and audiences. Its platform combines intelligent content creation, enterprise-grade content management and intelligence, and multimodal conversational engagement capabilities. Kaltura serves leading enterprises, financial institutions, educational institutions, media and telecom providers, and other organizations worldwide. For more information, visit www.kaltura.com.

Nohar Zmora 

SVP, Head of Marketing 

pr.team@kaltura.com

FAQ

What will Kaltura (KLTR) present at Forrester B2B Summit 2026?

Kaltura will present its Agentic Revenue Engagement platform and a Cisco Webex case study at Forrester B2B Summit. According to Kaltura, the session demonstrates how content intelligence and journey orchestration enable intent-aware, AI-powered buyer experiences and unified engagement data.

When and where is Kaltura’s KLTR Forrester Summit session and booth number?

Kaltura’s session is on April 28, 12:15–12:45 PM MST and the company will staff booth #309 at the Forrester B2B Summit in Phoenix. According to Kaltura, the presence follows its platform debut at Adobe Summit earlier in April.

How does Kaltura say its Agentic Revenue Engagement platform helps marketers?

The platform combines content creation, content intelligence, and conversational engagement to personalize buyer journeys in real time. According to Kaltura, it merges Kaltura’s media tools with PathFactory’s context graph to surface content by behavioral and firmographic signals.

What customer example will Kaltura (KLTR) showcase at the event?

Kaltura will showcase a Cisco Webex case study describing a rebuilt martech stack using first-party engagement data. According to Kaltura, the case study explains how Webex unified content and engagement systems to drive strategy, execution, and measurement.

Has Kaltura received any industry recognition mentioned with the Forrester Summit news?

Yes. Kaltura notes PathFactory was named a Leader in Forrester Wave: Conversation Automation Solutions, Q4 2025, and Kaltura was named a Notable Vendor in Forrester’s Virtual Event Management Platforms, Q1 2026. According to Kaltura, these validate its AI-first approach.