Giannis Antetokounmpo Teams Up with Huggies® to Launch New Little Movers® Diapers with HuggFit 360°
Huggies, a Kimberly-Clark (KMB) brand, has partnered with NBA star Giannis Antetokounmpo to launch their new Little Movers HuggFit 360° slip-on diapers. The product features double the stretch of regular Little Movers diapers and offers up to 100% blowout and leakproof protection. The campaign includes a cinematic ad featuring Giannis and his 19-month-old daughter Eva, set to Ludacris' "Stand Up."
As part of the partnership, Huggies is donating $100,000 worth of diapers to Milwaukee Diaper Bank. The company, as founding sponsors of the National Diaper Bank Network, has donated over 270 million diapers and wipes since 2011.
Huggies, marchio di Kimberly-Clark (KMB), ha collaborato con la star NBA Giannis Antetokounmpo per il lancio dei nuovi pannolini Little Movers HuggFit 360° slip-on. Il prodotto offre il doppio dell'elasticità rispetto ai normali pannolini Little Movers e garantisce una protezione fino al 100% contro perdite e fuoriuscite. La campagna pubblicitaria include uno spot cinematografico con Giannis e la sua figlia di 19 mesi, Eva, accompagnato dalla canzone "Stand Up" di Ludacris.
Come parte della collaborazione, Huggies sta donando pannolini per un valore di 100.000 $ alla Milwaukee Diaper Bank. L'azienda, fondatrice e sponsor della National Diaper Bank Network, ha donato oltre 270 milioni di pannolini e salviette dal 2011.
Huggies, una marca de Kimberly-Clark (KMB), se ha asociado con la estrella de la NBA Giannis Antetokounmpo para lanzar sus nuevos pañales Little Movers HuggFit 360° slip-on. El producto ofrece el doble de elasticidad que los pañales Little Movers normales y brinda hasta un 100% de protección contra fugas y escapes. La campaña incluye un anuncio cinematográfico protagonizado por Giannis y su hija Eva de 19 meses, ambientado con la canción "Stand Up" de Ludacris.
Como parte de la colaboración, Huggies está donando pañales por un valor de 100,000 $ al Milwaukee Diaper Bank. La compañía, como patrocinadora fundadora de la National Diaper Bank Network, ha donado más de 270 millones de pañales y toallitas desde 2011.
허기스(Huggies)는 킴벌리-클라크(Kimberly-Clark, KMB) 브랜드로, NBA 스타 지아니스 안테토쿤보(Giannis Antetokounmpo)와 협력해 새로운 리틀 무버스 허그핏 360° 슬립온 기저귀를 출시했습니다. 이 제품은 일반 리틀 무버스 기저귀보다 두 배 더 늘어나며 최대 100% 새어나옴 및 누출 방지 기능을 제공합니다. 캠페인에는 지아니스와 그의 19개월 된 딸 에바가 등장하는 영화 같은 광고가 포함되며, 루다크리스(Ludacris)의 "Stand Up"이 배경음악으로 사용됩니다.
협력의 일환으로 허기스는 밀워키 기저귀 은행(Milwaukee Diaper Bank)에 10만 달러 상당의 기저귀를 기부하고 있습니다. 이 회사는 전국 기저귀 은행 네트워크(National Diaper Bank Network)의 창립 후원사로서 2011년 이후 2억 7천만 개 이상의 기저귀와 물티슈를 기부했습니다.
Huggies, marque de Kimberly-Clark (KMB), s'est associé à la star de la NBA Giannis Antetokounmpo pour lancer ses nouveaux couches Little Movers HuggFit 360° slip-on. Ce produit offre deux fois plus d'élasticité que les couches Little Movers classiques et assure une protection jusqu'à 100 % contre les fuites et débordements. La campagne comprend une publicité cinématographique mettant en scène Giannis et sa fille Eva, âgée de 19 mois, sur la chanson "Stand Up" de Ludacris.
Dans le cadre de ce partenariat, Huggies fait don de couches d'une valeur de 100 000 $ à la Milwaukee Diaper Bank. L'entreprise, en tant que sponsor fondateur du National Diaper Bank Network, a déjà donné plus de 270 millions de couches et lingettes depuis 2011.
Huggies, eine Marke von Kimberly-Clark (KMB), hat sich mit NBA-Star Giannis Antetokounmpo zusammengetan, um ihre neuen Little Movers HuggFit 360° Slip-on Windeln vorzustellen. Das Produkt bietet die doppelte Dehnbarkeit im Vergleich zu den regulären Little Movers Windeln und bietet bis zu 100% Schutz vor Auslaufen und Durchbruch. Die Kampagne beinhaltet einen kinoreifen Werbespot mit Giannis und seiner 19 Monate alten Tochter Eva, untermalt von Ludacris' "Stand Up".
Im Rahmen der Partnerschaft spendet Huggies Windeln im Wert von 100.000 $ an die Milwaukee Diaper Bank. Das Unternehmen, als Gründungssponsor des National Diaper Bank Network, hat seit 2011 über 270 Millionen Windeln und Feuchttücher gespendet.
- Partnership with high-profile NBA star Giannis Antetokounmpo enhances brand visibility
- Launch of innovative new product with improved features (double stretch, 100% leakproof protection)
- Strategic CSR initiative with $100,000 diaper donation strengthens brand reputation
- None.
Basketball superstar and father stars in adorable campaign alongside his daughter to introduce new slip-on diaper from Huggies
The campaign kicks off with a cinematic ad spot featuring Giannis and his 19-month-old daughter on the basketball court. As Giannis ties his double laces, he checks Eva's Huggies Little Movers® Diaper with Double Grip Strips™, signaling they're ready for action. Set to the beat of Ludacris' "Stand Up," the ad showcases Giannis' smooth strides on the court alongside Eva's adorable, wobbly attempts to mimic him. This heartwarming moment highlights the campaign's idea: "Double the stretch* for when your little double starts to move like you do"
"Partnering with Huggies is a natural fit because they truly understand what it means to be a parent," said Antetokounmpo. "Especially with Eva on the move 24/7, and now a newborn, we count on Huggies expert protection every single day. Family has always come first for me, so knowing Huggies is a brand we can trust and shares our same values makes all the difference."
The Antetokounmpo Family and Huggies brand also have a shared mission to help families in need. With nearly 1 in 2 U.S. families with young children experiencing diaper need**, Giannis and his wife, Mariah, are longtime supporters of the Milwaukee Diaper Mission, a member of National Diaper Bank Network. To celebrate the partnership, Huggies is proud to donate
To learn more about the new Little Movers Diapers with HuggFit 360°, visit Huggies.com or follow @Huggies on TikTok, Facebook and Instagram.
About Huggies Brand
For more than 40 years, Huggies has been helping parents provide their babies with love, care, and reassurance. From developing innovative, everyday products for babies to partnering with NICU nurses to create special diapers and wipes for the most fragile babies, Huggies is dedicated to helping ensure all babies get the care they need to thrive. Huggies is proud to be the founding sponsor of the National Diaper Bank Network, a national nonprofit dedicated to helping individuals, children and families access the basic necessities they require to thrive and reach their full potential including clean, dry diapers. Huggies is also the national sponsor of nonprofit Hand to Hold, which provides personalized support before, during, and after NICU stays and infant loss. For more information on product offerings or our community efforts, please visit Huggies.com.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we create products that help individuals experience more of what's important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, Goodnites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 70 countries. We use sustainable practices that support a healthy planet, build strong communities, and ensure our business thrives for decades to come. We are proud to be recognized as one of the World's Most Ethical Companies® by Ethisphere for the seventh year in a row and one of Fortune's Most Innovative Companies in America in 2024. To keep up with the latest news and to learn more about the company's more than 150-year history of innovation, visit the Kimberly-Clark website.
*vs Little Movers open diapers
**National Diaper Bank, The NDBN Diaper Check 2023, June 15, 2023
Media Contacts
Huggies@abmc-us.com
Media.Relations@KCC.com
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SOURCE Huggies
FAQ
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