Kleenex® Just Reinvented the Tissue Pack: Meet Snap & Go™

Kleenex (KMB) launched Snap & Go, a durable on-the-go tissue pack with a secure snap lid and 25 Kleenex Ultra Soft 3‑layer tissues per pack.

Rhea-AI Summary

Kleenex (KMB) launched Snap & Go, a durable on-the-go tissue pack with a secure snap lid and 25 Kleenex Ultra Soft 3‑layer tissues per pack. Available May 4, 2026 online at Amazon, Target, and Walmart; additional retailers in May. Pack pricing: single $1.79, 4-pack $6.99, 9-pack $14.49.

Dimensions: 1.43" x 4.25" x 3"; colors: blue and fuchsia. Product emphasizes portability, protection, and hypoallergenic comfort.

Argus May 4 session

-2.07% close to close Open Argus

Details

News Market Reaction – KMB

In the May 4 session, KMB declined 2.07%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights an extension of KMB’s Kleenex franchise with the Snap & Go™ on-the-go p...

Analysis

This announcement highlights an extension of KMB’s Kleenex franchise with the Snap & Go™ on-the-go pack, emphasizing durability, a secure lid, and 25 Ultra Soft™ 3-layer tissues per pack. It follows recent earnings, M&A integration planning, and operational updates, indicating ongoing portfolio and brand activity. Investors may watch how this format gains distribution at retailers like Amazon, Target, and Walmart, and how it contributes to consumer engagement alongside broader strategic initiatives.

Key Figures

Tissues per pack: 25 tissues Irritation-free claim: Up to 100% irritation-free skin Mess containment: Contains mess three times better +5 more

Tissues per pack

25 tissues

Kleenex Snap & Go™ pack content

Irritation-free claim

Up to 100% irritation-free skin

Kleenex Ultra Soft™ tissue comfort claim

Mess containment

Contains mess three times better

Clean Shield™ technology vs leading value toilet paper

Single pack price

$1.79

Kleenex Snap & Go™ single pack

4-pack price

$6.99

Kleenex Snap & Go™ 4-pack

9-pack price

$14.49

Kleenex Snap & Go™ 9-pack

Pack dimensions

1.43" x 4.25" x 3"

Per Snap & Go™ pack

Layers per tissue

3-layer tissues

Kleenex Ultra Soft™ tissues in each pack

Historical Context

5 past events · Latest: Apr 29

5 events

1. Apr 29

   Conference presentation

   24h Move

   +2.4%

   Barclays Americas Select Conference appearance by CEO and CFO with webcast.

2. Apr 28

   Earnings results

   24h Move

   +0.2%

   Q1 2026 results with sales growth and reaffirmed full-year outlook.

3. Apr 15

   M&A integration update

   24h Move

   -0.4%

   Post-closing structure and leadership identified for pending Kenvue acquisition.

4. Apr 08

   Operational incident

   24h Move

   +4.3%

   Fire at third-party distribution center with no injuries or manufacturing impact.

5. Apr 02

   Earnings date notice

   24h Move

   +0.9%

   Announcement of timing and access details for Q1 2026 results release.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

hypoallergenic, allergist-approved

2 terms

hypoallergenic medical

"25 silky-soft hypoallergenic and allergist-approved Kleenex® Ultra Soft™ tissues"

Hypoallergenic describes products or materials designed or chosen to lower the chance of causing allergic reactions compared with typical alternatives, but it does not mean reactions are impossible. Think of it like a gentler option marketed to people with sensitivities. Investors watch hypoallergenic claims because they can broaden a product’s market, affect labeling and regulatory scrutiny, and change liability and brand trust — all of which influence sales and risk.

allergist-approved medical

"25 silky-soft hypoallergenic and allergist-approved Kleenex® Ultra Soft™ tissues"

Label indicating that a licensed allergy specialist has reviewed, tested, or endorsed a product, treatment, or claim; it often reflects a clinician’s professional opinion rather than a formal government certification. For investors, it can signal added consumer trust and marketing value—like a trusted expert giving a thumbs-up—but should be weighed against the scope of the endorsement, the evidence behind it, and whether it’s a one-time opinion or part of broader clinical validation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Introducing Kleenex^® Snap & Go™: The Must-Have Accessory of 2026

A new durable on-the-go pack designed for modern convenience to keep tissues clean, protected, and ready for wherever life takes you.

CHICAGO, May 4, 2026 /PRNewswire/ -- Kleenex^® Brand, a trusted leader in facial tissue for more than a century, announced the launch of Kleenex^® Snap & Go™, a thoughtfully designed, on-the-go tissue pack created to meet the needs of life in motion. Featuring a secure lid that snaps shut, durable packaging, and 25 silky-soft hypoallergenic and allergist-approved Kleenex^® Ultra Soft™ tissues, Snap & Go™ goes everywhere you do without the messy, crushed pack that leaves tissues exposed and dirty.

Building on the performance people know and trust, Kleenex^® Snap & Go™ introduces a new on-the-go tissue format with a durable exterior that helps keep tissues clean and protected throughout the day. For too long, on-the-go tissue options have fallen short when packs lose their shape, lids don't hold, and tissues end up dirty or scattered at the bottom of a bag. Snap & Go™ was created to solve that with a secure lid and durable packaging designed to go wherever you go, and slim enough to slip into a purse, a gym bag, a backpack, or back pocket.

"Kleenex^® has always been about showing up for people in the moments that matter most - and the everyday ones in between," said Robert Raines, Vice President of Marketing at Kimberly-Clark. "By listening to everyday consumer frustrations, we created Snap & Go™ to fit seamlessly into daily life and help people feel ready for moments on the go."

For Whatever Happens Next, Kleenex^® Is Already in the Bag
Designed for modern, on-the-go routines, Snap & Go™ offers a simple yet meaningful upgrade to an everyday essential. The secure lid helps protect each tissue from everyday elements, while the durable outer pack maintains its shape throughout the day, whether carried in a bag, stored in a car, or packed for travel.

Comfort That Moves With You
Each pack includes 25 Kleenex^® Ultra Soft™ 3-layer tissues, designed to be silky soft for up to 100% irritation-free skin. The tissues are made with Clean Shield™ technology that contains mess three times better than leading value toilet paper- a benefit that makes Kleenex^® Snap & Go™ a reliable essential for busy, modern lifestyles. Whether it's a morning commute, time outdoors, or a moment you didn't see coming, Kleenex^® Snap & Go™ is ready with clean tissues for whatever happens next.

Availability
Kleenex^® Snap & Go™ is now available online at Amazon, Target, and Walmart, with availability at additional major retailers nationwide in May. For more information, visit kleenex.com.

Product Details
Pack Sizes: Available in single packs ($1.79), 4-packs ($6.99), and 9-packs ($14.49)
Dimensions (per pack): 1.43" x 4.25" x 3"
Colorways: Available in blue and fuchsia
Tissue Count: 25 Kleenex^® Ultra Soft™ 3-layer tissues per pack

About Kimberly-Clark
Kimberly-Clark (NASDAQ: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries and territories. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, Goodnites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 70 countries. Our company's purpose is to deliver Better Care for a Better World. We are committed to using sustainable practices designed to support a healthy planet, build strong communities, and enable our business to thrive for decades to come. To keep up with the latest news and learn more about the company's more than 150-year history of innovation, visit the Kimberly-Clark website.

View original content to download multimedia:https://www.prnewswire.com/news-releases/kleenex-just-reinvented-the-tissue-pack-meet-snap--go-302760473.html

SOURCE Kimberly-Clark

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Kleenex Snap & Go and when did Kleenex (KMB) launch it?

Snap & Go is a durable, on-the-go tissue pack with a snap lid and 25 tissues. According to Kleenex Brand, it launched May 4, 2026, designed for portability and protection in purses, bags, or pockets.

How many tissues and what features does Kleenex Snap & Go (KMB) include?

Each Snap & Go pack contains 25 Kleenex Ultra Soft 3-layer tissues with a secure snap lid. According to Kleenex Brand, packs are hypoallergenic, allergist-approved, and use Clean Shield technology to reduce mess.

Where can investors or shoppers buy Kleenex Snap & Go (KMB) and when is distribution expanding?

Snap & Go is available now on Amazon, Target, and Walmart, with broader major retailer availability in May. According to Kleenex Brand, additional nationwide retailers will carry the product later in May 2026.

What are the pack sizes, prices, and dimensions for Kleenex Snap & Go (KMB)?

Pack options: single pack $1.79, 4-pack $6.99, 9-pack $14.49; each pack measures 1.43" x 4.25" x 3". According to Kleenex Brand, the slim design fits in bags, backpacks, and pockets.

How does Kleenex Snap & Go (KMB) claim to differ from other on-the-go tissue packs?

Snap & Go emphasizes a secure snap lid and durable outer pack to keep tissues clean and intact. According to Kleenex Brand, the design prevents crushed, exposed, or scattered tissues common with other on-the-go options.