THE COCA-COLA COMPANY RELAUNCHES BARRILITOS IN CALIFORNIA & TEXAS

Rhea-AI Summary

The Coca-Cola Company (NYSE: KO) announces the regional relaunch of Barrilitos, a Mexican soft drink brand from 1938, in California and Texas. The beverage, produced and imported from Mexico, features four flavors: Mandarina, Manzana, Piña, and Ponche de Frutas, available in 12oz glass bottles and 1.5L PET bottles. Made with fruit flavors and cane sugar, Barrilitos targets multicultural Gen Z, Millennials, and families. Distribution will be managed by Reyes Coca-Cola Bottling in California and Southern Nevada, and Coca-Cola Southwest Beverages in Texas and Oklahoma.

Positive

• Expansion of product portfolio in key markets (California, Texas, Nevada, Oklahoma)
• Strategic targeting of growing multicultural demographic
• Leveraging established brand with historical value (since 1938)

Negative

• None.

Insights

Market Research Analyst

The relaunch of Barrilitos represents a strategic move by Coca-Cola to capitalize on the growing Hispanic market and premium soft drink segment. This expansion targets two of the largest Hispanic population centers in the US - California and Texas. The timing aligns with increasing consumer demand for authentic, heritage-based beverages and premium sodas made with cane sugar.

The focus on glass bottle packaging and natural ingredients positions Barrilitos in the premium segment, potentially commanding higher margins than traditional sodas. While this relaunch is unlikely to significantly impact KO's overall revenue given its regional nature, it strengthens the company's multicultural portfolio and provides opportunities for market share growth in the $29.6 billion US Hispanic food and beverage market.

Barrilitos Made Con Mucho Flavor, connects consumers to the generations that came before them.

LOS ANGELES, Oct. 31, 2024 /PRNewswire/ -- The Coca-Cola Company is pleased to announce the highly anticipated regional relaunch of Barrilitos, a cherished Mexican soft drink brand with a rich legacy dating back to 1938. A new addition to Coca-Cola's imports portfolio, Barrilitos hails from Monterrey, México, and is poised to make waves in California. With its nostalgic appeal, vibrant flavors, and premium quality, this authentic soft drink is bottled and produced in México, ready to delight consumers across the California region.

Barrilitos stands out not just for its taste, but for its commitment to quality. Each bottle is crafted with fruit flavors and cane sugar, striking a perfect harmony between sweetness and effervescence. Barrilitos is available in two sizes—a 12oz glass bottle and a 1.5L PET multiserve bottle—and offers four delightful varieties: Mandarina (Mandarin), Manzana (Apple), Piña (Pineapple), and Ponche de Frutas (Fruit Punch) — Housed in its iconic twist glass bottle, Barrilitos offers rich flavors that capture the essence of authentic Mexican tradition while symbolizing the proud and vibrant spirit of Latino culture.

With a unique appeal to multicultural Gen Z'ers, Millennials, and families, Barrilitos resonates with a diverse audience seeking genuine, flavorful experiences. These consumers value authenticity and connection to heritage, making Barrilitos the perfect choice.

"Barrilitos is evolving to meet the needs of a new generation, without losing sight of its rich history. We've infused Barrilitos with a refreshed brand identity while preserving the classic flavors and traditions that have made it a beloved part of Latino households. This relaunch is an invitation to experience Barrilitos and celebrate its heritage in a whole new way," said Maria Correa, Barrilitos Lead.

Barrilitos is crafted to elevate any feel-good moment, casual get-together with friends and family gatherings. Barrilitos flavors also pair perfectly with a broad range of foods. Each flavor is designed to complement savory dishes like the ones found in Mexican cuisine, bringing a vibrant twist to your taste buds. With Barrilitos, every snack or meal becomes a delightful experience, perfect for celebrating life's special moments.

Rediscover the joy of authentic Fruit Flavored Mexican Soft Drinks—Barrilitos is here to refresh your palate and enhance your dining experience. Follow Barrilitos on Facebook, Instagram, TikTok, and YouTube to keep up with the brand and learn more information.

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ABOUT BARRILITOS:
Barrilitos is a refreshing beverage deeply rooted in Mexican tradition. First introduced in 1938 as a bottled sparkling soft drink in Monterrey and the brand joined Coke's portfolio in 2008. Today, the brand is relaunching with a new vibrant identity and formula with delicious fruit flavors to connect with the new generation of Latino consumers, celebrating the traditions and stories that make this community unique. Barrilitos is available in 12oz glass bottles and 1.5L PET bottles, with flavors that include Mandarina (Mandarin), Manzana (Apple), Piña (Pineapple), and Ponche de Frutas (Fruit Punch). The return of Barrilitos is a local effort in response to the US' growing demand for nostalgic soft drinks with cultural heritage. Reyes Coca-Cola Bottling will begin distribution in California and Southern Nevada, while Coca-Cola Southwest Beverages will manage distribution for Texas and Oklahoma. It is important to mention that each Barrilitos bottle is produced and imported from Mexico.

ABOUT THE COCA-COLA COMPANY:
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to the market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.

Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.

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SOURCE Barrilitos

FAQ

What flavors are available in the Barrilitos relaunch by Coca-Cola (KO)?

Barrilitos is available in four flavors: Mandarina (Mandarin), Manzana (Apple), Piña (Pineapple), and Ponche de Frutas (Fruit Punch).

Where is Barrilitos being relaunched by Coca-Cola (KO) in 2024?

Barrilitos is being relaunched in California, Texas, Southern Nevada, and Oklahoma.

What sizes are available for Barrilitos in the 2024 relaunch?

Barrilitos is available in two sizes: 12oz glass bottles and 1.5L PET multiserve bottles.

When did Barrilitos join Coca-Cola's (KO) portfolio?

Barrilitos joined Coca-Cola's portfolio in 2008.