STOCK TITAN

Coca-Cola (NYSE: KO) Latin America boss offloads stock after option exercise

(Neutral)
(Neutral)
Form Type
4

Rhea-AI Filing Summary

COCA COLA CO (KO) insider Bruno Pietracci, President, Latin America OU, exercised employee stock options for an aggregate 111,365 shares of common stock on 2026-08-20 at exercise prices of $61.34, $60.02, and $60.275 per share, then sold the same total number of shares at a weighted average price of $90.9303 per share in multiple transactions at prices ranging from $90.90 to $91.10. After these transactions, 44,608 shares are reported as held indirectly by a corporation in which Pietracci and his spouse hold 100% of the economic interest and over which he has investment control.

Positive

  • None.

Negative

  • None.
Insider Pietracci Bruno
Role Insider
Sold 111,365 shs ($10.13M)
Approx. gross sale proceeds $10.13M
Approx. exercise cost $6.75M
Approx. pre-tax spread $3.38M
Type Security Shares Price Value
Exercise Employee Stock Option (Right to Buy) F3 41,365 $0.00 $0.00
Exercise Employee Stock Option (Right to Buy) F4 40,754 $0.00 $0.00
Exercise Employee Stock Option (Right to Buy) F5 29,246 $0.00 $0.00
Exercise Common Stock, $.25 Par Value 41,365 $61.34 $2.54M
Sale Common Stock, $.25 Par Value F1 41,365 $90.9303 $3.76M
Exercise Common Stock, $.25 Par Value 40,754 $60.02 $2.45M
Sale Common Stock, $.25 Par Value F1 40,754 $90.9303 $3.71M
Exercise Common Stock, $.25 Par Value 29,246 $60.275 $1.76M
Sale Common Stock, $.25 Par Value F1 29,246 $90.9303 $2.66M
holding Common Stock, $.25 Par Value F2 -- -- --
Holdings After Transaction: Employee Stock Option (Right to Buy) — 42,831 shares (Direct); Common Stock, $.25 Par Value — 0 shares (Direct); Common Stock, $.25 Par Value — 44,608 shares (Indirect, By Corporation)
Footnotes (5)
  1. F1. The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $90.90 to $91.10. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
  2. F2. Shares held by a corporation in which the reporting person and his spouse indirectly hold 100% of the economic interest and over which the reporting person has investment control.
  3. F3. Options (with tax withholding right) granted on February 17, 2022 under The Coca-Cola Company 2014 Equity Plan. One-fourth of grant became exercisable on each of the first, second, third and fourth anniversaries of the grant date.
  4. F4. Options (with tax withholding right) granted on February 27, 2023 under The Coca-Cola Company 2014 Equity Plan. One fourth of grant becomes exercisable on each of February 29, 2024, February 28, 2025, February 27, 2026 and February 26, 2027.
  5. F5. Options (with tax withholding right) granted on February 28, 2024 under The Coca-Cola Company 2014 Equity Plan. One fourth of grant becomes exercisable on each of February 28, 2025, February 27, 2026, February 26, 2027 and February 29, 2028.
Shares sold 111,365 shares Total Coca-Cola common shares sold on 2026-08-20
Weighted average sale price $90.9303 per share Weighted average price for 2026-08-20 sales, with trades from $90.90 to $91.10
Option exercise price (2022 grant) $61.34 per share Exercise price for 41,365 employee stock options granted February 17, 2022
Option exercise price (2023 grant) $60.02 per share Exercise price for 40,754 employee stock options granted February 27, 2023
Option exercise price (2024 grant) $60.275 per share Exercise price for 29,246 employee stock options granted February 28, 2024
Indirectly held shares 44,608 shares Coca-Cola common shares held indirectly by a corporation associated with the reporting person
Option expiration (2022 grant) February 17, 2032 Expiration date for options exercised at $61.34 per share
Option expiration (2023 grant) February 25, 2033 Expiration date for options exercised at $60.02 per share
Employee Stock Option (Right to Buy) financial
"security_title": "Employee Stock Option (Right to Buy)"
weighted average sale price financial
"The price is the weighted average sale price of the aggregate number"
economic interest financial
"indirectly hold 100% of the economic interest and over which"
An economic interest is a right to receive money or other financial benefits from an asset, contract, or business activity without necessarily owning or controlling it; examples include a share of profits, royalties, dividend rights, or scheduled payments. Investors care because it determines who gets cash flow and bears risk — like collecting rent on a house you don’t legally own — and it affects valuation, expected returns, and how exposure to an investment is structured.
indirectly hold financial
"in which the reporting person and his spouse indirectly hold 100%"
Equity Plan financial
"under The Coca-Cola Company 2014 Equity Plan. One-fourth of grant"
An equity plan is a company program that gives employees, executives or directors a stake in the business through stock, stock options or similar ownership awards, like handing out slices of a pie to people who help bake it. It matters to investors because these grants can motivate key personnel and align their interests with shareholders, but they also increase the number of shares over time and can dilute existing ownership and affect reported earnings.

FAQ

What did KO insider Bruno Pietracci report in this Form 4?

Bruno Pietracci reported exercising employee stock options for 111,365 shares of Coca-Cola common stock on 2026-08-20 and selling the same number of shares at a weighted average price of $90.9303 per share in multiple transactions.

How many Coca-Cola (KO) shares did Bruno Pietracci sell and at what prices?

He sold a total of 111,365 shares of Coca-Cola common stock at a weighted average price of $90.9303 per share, with individual sale prices ranging from $90.90 to $91.10 per share.

What option exercise prices did Bruno Pietracci use for his KO employee stock options?

He exercised employee stock options covering 41,365 shares at $61.34, 40,754 shares at $60.02, and 29,246 shares at $60.275 per share, all converting into Coca-Cola common stock.

Does Bruno Pietracci still hold Coca-Cola (KO) shares after these transactions?

Yes. The filing reports 44,608 shares of Coca-Cola common stock held indirectly by a corporation in which he and his spouse hold 100% of the economic interest and over which he has investment control.

Were Bruno Pietracci’s KO trades under a Rule 10b5-1 trading plan?

The Rule 10b5-1 checkbox for pre-arranged trading plans is not marked as affirmative in this filing, and the footnotes do not state that the transactions were made pursuant to a Rule 10b5-1 plan.

What equity plan were Bruno Pietracci’s KO options granted under?

The options exercised on 2026-08-20 were granted under The Coca-Cola Company 2014 Equity Plan, with grants dated February 17, 2022, February 27, 2023, and February 28, 2024, each vesting in four annual installments as described in the footnotes.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google
Add on Google
Learn about SEC filing dates
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Pietracci Bruno

(Last)(First)(Middle)
THE COCA-COLA COMPANY
ONE COCA-COLA PLAZA

(Street)
ATLANTA GEORGIA 30313

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
COCA COLA CO [ KO ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
Officer (give title below)XOther (specify below)
President, Latin America OU
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/20/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock, $.25 Par Value08/20/2026M41,365A$61.3441,365D
Common Stock, $.25 Par Value08/20/2026S41,365D$90.9303(1)0D
Common Stock, $.25 Par Value08/20/2026M40,754A$60.0240,754D
Common Stock, $.25 Par Value08/20/2026S40,754D$90.9303(1)0D
Common Stock, $.25 Par Value08/20/2026M29,246A$60.27529,246D
Common Stock, $.25 Par Value08/20/2026S29,246D$90.9303(1)0D
Common Stock, $.25 Par Value44,608IBy Corporation(2)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Employee Stock Option (Right to Buy)$61.3408/20/2026M41,365 (3)02/17/2032Common Stock, $.25 Par Value41,365$00D
Employee Stock Option (Right to Buy)$60.0208/20/2026M40,754 (4)02/25/2033Common Stock, $.25 Par Value40,754$013,585D
Employee Stock Option (Right to Buy)$60.27508/20/2026M29,246 (5)02/28/2034Common Stock, $.25 Par Value29,246$029,246D
Explanation of Responses:
1. The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $90.90 to $91.10. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
2. Shares held by a corporation in which the reporting person and his spouse indirectly hold 100% of the economic interest and over which the reporting person has investment control.
3. Options (with tax withholding right) granted on February 17, 2022 under The Coca-Cola Company 2014 Equity Plan. One-fourth of grant became exercisable on each of the first, second, third and fourth anniversaries of the grant date.
4. Options (with tax withholding right) granted on February 27, 2023 under The Coca-Cola Company 2014 Equity Plan. One fourth of grant becomes exercisable on each of February 29, 2024, February 28, 2025, February 27, 2026 and February 26, 2027.
5. Options (with tax withholding right) granted on February 28, 2024 under The Coca-Cola Company 2014 Equity Plan. One fourth of grant becomes exercisable on each of February 28, 2025, February 27, 2026, February 26, 2027 and February 29, 2028.
/s/ Bruno Pietracci08/21/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)