Coca-Cola Latin America chief sells 111K shares
Sentiment and the balance of points
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Form Type
4
Rhea-AI Filing Summary
COCA COLA CO (KO) insider Bruno Pietracci, President, Latin America OU, exercised employee stock options for an aggregate 111,365 shares of common stock on 2026-08-20 at exercise prices of $61.34, $60.02, and $60.275 per share, then sold the same total number of shares at a weighted average price of $90.9303 per share in multiple transactions at prices ranging from $90.90 to $91.10. After these transactions, 44,608 shares are reported as held indirectly by a corporation in which Pietracci and his spouse hold 100% of the economic interest and over which he has investment control.
Insider Trade Summary
Exercise and Sale: 111,365 shares ($3.38M approx. pre-tax spread)
Exercise and Sale
10 txns
Insider
Pietracci Bruno
Role
Insider
Sold
111,365 shs ($10.13M)
Approx. gross sale proceeds
$10.13M
Approx. exercise cost
$6.75M
Approx. pre-tax spread
$3.38M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (Right to Buy) F3 | 41,365 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (Right to Buy) F4 | 40,754 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (Right to Buy) F5 | 29,246 | $0.00 | $0.00 |
| Exercise | Common Stock, $.25 Par Value | 41,365 | $61.34 | $2.54M |
| Sale | Common Stock, $.25 Par Value F1 | 41,365 | $90.9303 | $3.76M |
| Exercise | Common Stock, $.25 Par Value | 40,754 | $60.02 | $2.45M |
| Sale | Common Stock, $.25 Par Value F1 | 40,754 | $90.9303 | $3.71M |
| Exercise | Common Stock, $.25 Par Value | 29,246 | $60.275 | $1.76M |
| Sale | Common Stock, $.25 Par Value F1 | 29,246 | $90.9303 | $2.66M |
| holding | Common Stock, $.25 Par Value F2 | -- | -- | -- |
Holdings After Transaction:
Employee Stock Option (Right to Buy) — 42,831 contracts (Direct);
Common Stock, $.25 Par Value — 0 shares (Direct);
Common Stock, $.25 Par Value — 44,608 shares (Indirect, By Corporation)
Footnotes (5)
- F1. The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $90.90 to $91.10. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
- F2. Shares held by a corporation in which the reporting person and his spouse indirectly hold 100% of the economic interest and over which the reporting person has investment control.
- F3. Options (with tax withholding right) granted on February 17, 2022 under The Coca-Cola Company 2014 Equity Plan. One-fourth of grant became exercisable on each of the first, second, third and fourth anniversaries of the grant date.
- F4. Options (with tax withholding right) granted on February 27, 2023 under The Coca-Cola Company 2014 Equity Plan. One fourth of grant becomes exercisable on each of February 29, 2024, February 28, 2025, February 27, 2026 and February 26, 2027.
- F5. Options (with tax withholding right) granted on February 28, 2024 under The Coca-Cola Company 2014 Equity Plan. One fourth of grant becomes exercisable on each of February 28, 2025, February 27, 2026, February 26, 2027 and February 29, 2028.
Key Figures
Shares sold: 111,365 shares
Weighted average sale price: $90.9303 per share
Option exercise price (2022 grant): $61.34 per share
+5 more
8 metrics
Shares sold
111,365 shares
Total Coca-Cola common shares sold on 2026-08-20
Weighted average sale price
$90.9303 per share
Weighted average price for 2026-08-20 sales, with trades from $90.90 to $91.10
Option exercise price (2022 grant)
$61.34 per share
Exercise price for 41,365 employee stock options granted February 17, 2022
Option exercise price (2023 grant)
$60.02 per share
Exercise price for 40,754 employee stock options granted February 27, 2023
Option exercise price (2024 grant)
$60.275 per share
Exercise price for 29,246 employee stock options granted February 28, 2024
Indirectly held shares
44,608 shares
Coca-Cola common shares held indirectly by a corporation associated with the reporting person
Option expiration (2022 grant)
February 17, 2032
Expiration date for options exercised at $61.34 per share
Option expiration (2023 grant)
February 25, 2033
Expiration date for options exercised at $60.02 per share
Key Terms
Employee Stock Option (Right to Buy), weighted average sale price, economic interest, indirectly hold, +1 more
5 terms
Employee Stock Option (Right to Buy) financial
"security_title": "Employee Stock Option (Right to Buy)"
weighted average sale price financial
"The price is the weighted average sale price of the aggregate number"
economic interest financial
"indirectly hold 100% of the economic interest and over which"
An economic interest is a right to receive money or other financial benefits from an asset, contract, or business activity without necessarily owning or controlling it; examples include a share of profits, royalties, dividend rights, or scheduled payments. Investors care because it determines who gets cash flow and bears risk — like collecting rent on a house you don’t legally own — and it affects valuation, expected returns, and how exposure to an investment is structured.
indirectly hold financial
"in which the reporting person and his spouse indirectly hold 100%"
Equity Plan financial
"under The Coca-Cola Company 2014 Equity Plan. One-fourth of grant"
An equity plan is a company program that gives employees, executives or directors a stake in the business through stock, stock options or similar ownership awards, like handing out slices of a pie to people who help bake it. It matters to investors because these grants can motivate key personnel and align their interests with shareholders, but they also increase the number of shares over time and can dilute existing ownership and affect reported earnings.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What did KO insider Bruno Pietracci report in this Form 4?
Bruno Pietracci reported exercising employee stock options for 111,365 shares of Coca-Cola common stock on 2026-08-20 and selling the same number of shares at a weighted average price of $90.9303 per share in multiple transactions.
What option exercise prices did Bruno Pietracci use for his KO employee stock options?
He exercised employee stock options covering 41,365 shares at $61.34, 40,754 shares at $60.02, and 29,246 shares at $60.275 per share, all converting into Coca-Cola common stock.
Were Bruno Pietracci’s KO trades under a Rule 10b5-1 trading plan?
The Rule 10b5-1 checkbox for pre-arranged trading plans is not marked as affirmative in this filing, and the footnotes do not state that the transactions were made pursuant to a Rule 10b5-1 plan.
What equity plan were Bruno Pietracci’s KO options granted under?
The options exercised on 2026-08-20 were granted under The Coca-Cola Company 2014 Equity Plan, with grants dated February 17, 2022, February 27, 2023, and February 28, 2024, each vesting in four annual installments as described in the footnotes.
AI-generated analysis. How Rhea-AI works. Not financial advice.
