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Coca-Cola (NYSE: KO) exec lines up $10.1M stock sale

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
144

Rhea-AI Filing Summary

COCA COLA CO (KO) received a notice that officer Bruno Pietracci intends to sell common stock of The Coca-Cola Company under Rule 144. The planned sale totals 111,365 shares of common stock, relating to the exercise of options under a registered plan, with transactions dated 08/20/2026 and execution through Morgan Stanley Smith Barney LLC Executive Financial Services.

The notice also reports that during the prior three months, on 07/28/2026, Bruno Pietracci sold 75,727 shares of Coca-Cola common stock. This filing provides advance disclosure of these planned and recent insider transactions but does not alter Coca-Cola’s operations or capital structure by itself.

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Shares to be sold under Rule 144 111,365 shares of common stock Planned sale of Coca-Cola common stock by officer Bruno Pietracci
Aggregate market value of planned sale $10,126,452.86 Value associated with 111,365 shares to be sold as reported
Shares sold during past 3 months 75,727 shares of common stock Sale by Bruno Pietracci on 07/28/2026
Aggregate amount from prior sale $6,786,205.90 Proceeds from 75,727-share sale on 07/28/2026
Option exercise block 1 41,365 shares Exercise of options under a registered plan on 08/20/2026, cash
Option exercise block 2 40,754 shares Exercise of options under a registered plan on 08/20/2026, cash
Option exercise block 3 29,246 shares Exercise of options under a registered plan on 08/20/2026, cash
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
Exercise of Options Under a Registered Plan financial
"Common | 08/20/2026 | Exercise of Options Under a Registered Plan | Issuer"
aggregate market value financial
"Common | Morgan Stanley Smith Barney LLC ... | 111365 | 10126452.86"
Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.
Securities To Be Sold regulatory
"144: Securities To Be Sold"

FAQ

What insider transaction did KO disclose for Bruno Pietracci in this Form 144?
The filing states that officer Bruno Pietracci plans to sell 111,365 shares of The Coca-Cola Company common stock under Rule 144, in connection with the exercise of options under a registered plan, with transactions dated 08/20/2026.

How many Coca-Cola (KO) shares is Bruno Pietracci planning to sell and through whom?
Bruno Pietracci plans to sell 111,365 shares of Coca-Cola common stock. The broker listed is Morgan Stanley Smith Barney LLC Executive Financial Services, with the securities listed on the NYSE and the transaction date shown as 08/20/2026.

What was the recent prior sale by Bruno Pietracci of KO stock?
The notice reports a prior sale on 07/28/2026 of 75,727 shares of Coca-Cola common stock, for an aggregate amount of $6,786,205.90. This sale is listed under securities sold during the past three months.

What is the reported market value of the KO shares covered by this Form 144?
The Form 144 lists an aggregate market value of $10,126,452.86 for the 111,365 shares of Coca-Cola common stock to be sold under Rule 144, as of the planned transaction date of 08/20/2026.

How are the KO shares in this Form 144 being acquired before sale?
The shares to be sold are tied to the exercise of options under a registered plan. The Form 144 lists three option exercises, each paid for in cash, on 08/20/2026, with share amounts of 41,365, 40,754, and 29,246.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

Source: View Original Filing on SEC EDGAR