Hapi Water, an Innovative Sugar-Free Beverage Line, Expands Distribution with Harris Teeter Grocery Chain

Rhea-AI Summary

Hapi Water has expanded its distribution by partnering with Harris Teeter, making its sugar-free flavored water available in 250 grocery stores across North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida, and Washington. This partnership aims to align with Harris Teeter's commitment to offering healthy products. Hapi Water provides a tasty alternative to sugary drinks, with zero calories and sugar, and is available in four flavors: Sunny Strawberry Kiwi, Pure Punch, Apple Joy, and Grape D'Vine. The product is packaged conveniently in 6-ounce pouches and is marketed towards both children and adults.

Positive

• Expansion into 250 Harris Teeter stores increases brand visibility.
• Partnership aligns with market demand for healthier beverage options.
• Product offers zero calories and sugar, appealing to health-conscious consumers.
• Variety of flavors may attract a diverse consumer base.

Negative

• None.

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Company's motto is "the best-tasting sugar-free kids' drink ever made!"

FORT WORTH, Texas, March 14, 2023 /PRNewswire/ -- Hapi Water, an innovative flavored water that offers the great-tasting flavors of childhood without sugar, calories, or compromising taste, is now on the shelves of the majority of Harris Teeter's 250 grocery stores throughout North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida and Washington.

Hapi Water's addition to Harris Teeter grocery stores is one of several major partnerships to be announced in the coming months.

"Harris Teeter, a leader in the grocery industry, selected Hapi Water because it aligns with the company's ethos to provide healthy, high-end products to their consumers," said Todd Fitzgerald, CEO of Hapi Drinks. "We are ecstatic about this partnership and look forward to welcoming new Hapi Water fans throughout the Southeast United States."

Hapi Water was created as a healthy alternative to the sugary beverages many kids tend to drink. Hapi Water has also become a go-to for adults, who are drawn to the great taste and healthy ingredients. With zero grams of sugar, a good source of Vitamin C and zero calories in every pouch, Hapi Water offers the healthiest flavored water product on the market.

Hapi Water's line of delicious, refreshing and fruit-flavored beverages is available in four delicious flavors: Sunny Strawberry Kiwi, Pure Punch, Apple Joy and Grape D'Vine. Hapi Water comes in convenient 6-ounce pouches and is sold in boxes of eight. 

A Hapi Water locator, available on the website at www.hapidrinks.com/pages/find-hapi, provides an interactive map to find all locations now selling Hapi Water. More information may be found on the website at www.HapiDrinks.com, as well as on Instagram at @HapiDrinks, on Facebook at @HapiDrink and on TikTok at @Hapi_Drinks. 

About Hapi Water
Developed by a dentist who saw the damage sugar was doing to kids' teeth, Hapi Water was created as a healthy alternative to the sugar-filled beverages many kids tend to drink. Hapi Water's line of delicious, refreshing and fruit-flavored beverages is available in four flavors, including Sunny Strawberry Kiwi, Pure Punch, Apple Joy and Grape D'Vine. The four flavors are available in convenient 6-ounce pouches and sold in packs of eight. More information may be found on the website at www.HapiDrinks.com, as well as on Instagram at @HapiDrinks, on Facebook at @HapiDrink and on TikTok at @Hapi_Drinks. 

About Harris Teeter
Harris Teeter, a wholly-owned subsidiary of The Kroger Co.(NYSE: KR), was co-founded in 1960 by North Carolina grocers W.T. Harris and Willis Teeter. Harris Teeter operates more than 250 stores and 60 fuel centers in seven states and the District of Columbia. In addition to its retail stores, Harris Teeter also owns grocery, frozen food, and perishable distribution centers in Greensboro, NC and Indian Trail, NC.

Harris Teeter is headquartered in Matthews, North Carolina and employs approximately 35,000 valued associates.

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SOURCE Hapi Water

FAQ

When did Hapi Water expand its distribution with Harris Teeter?

Hapi Water announced its distribution expansion with Harris Teeter on March 14, 2023.

What states are Hapi Water products available in through Harris Teeter?

Hapi Water products are available in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida, and Washington.

What are the flavors of Hapi Water available at Harris Teeter?

Hapi Water is available in four flavors: Sunny Strawberry Kiwi, Pure Punch, Apple Joy, and Grape D'Vine.

What is the sugar content in Hapi Water?

Hapi Water contains zero grams of sugar.

What is the target market for Hapi Water?

Hapi Water targets both children and adults who prefer healthier beverage options.