Harris Teeter Helps Customers Fuel Summer Travel with 4X Fuel Points Every Friday
Kroger (NYSE:KR) announced that its Harris Teeter chain is offering 4X Fuel Points every Friday from June through August.
Rhea-AI Summary
Kroger (NYSE:KR) announced that its Harris Teeter chain is offering 4X Fuel Points every Friday from June through August. Customers who clip a digital coupon in the app or on harristeeter.com and use their VIC card earn 4 Fuel Points per $1 on eligible Friday purchases.
According to Harris Teeter, every 100 Fuel Points = 10¢ off per gallon, redeemable up to $1.00 off per gallon on as much as 35 gallons at Harris Teeter Fuel Centers and participating BP and Amoco stations.
Details
News Market Reaction – KR
On Jun 17, the day this news came out, KR closed 3.60% below the previous close.
Data tracked by StockTitan Argus for the Jun 17 session.
Key Figures
- Friday fuel multiplier
- 4X Fuel Points
- Every Friday throughout summer promotion
- Base earn rate
- 1 Fuel Point per $1
- Standard VIC loyalty earn rate on eligible purchases
- Promo earn rate
- 4 Fuel Points per $1
- Summer Friday 4X promotion at Harris Teeter
- Fuel discount step
- 10¢ off per 100 Fuel Points
- Fuel redemption structure
- Max per-gallon discount
- $1.00 off per gallon
- Maximum discount in a single fill-up
- Max gallons per fill
- 35 gallons
- Maximum gallons eligible per discounted transaction
- Promo period
- June through August
- Season-long 4X Fuel Points Fridays window
Historical Context
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Announced 4X Fuel Points events to cut summer fuel costs.
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Launched limited All-American ice cream line and free pint giveaway.
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Hosted Nourishing Change Conference on retail health and innovation.
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Received 2026 Gold Bell Seal for Workplace Mental Health again.
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Announced retirement of EVP and Chief Associate Experience Officer.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Customers can earn 4X points on Fridays, providing extra savings for road trips, vacations, and everyday driving.
From June through August, shoppers can earn 4X fuel rewards simply by shopping at Harris Teeter on Fridays – turning everyday grocery trips into meaningful savings at the pump.
Fuel Points are part of Harris Teeter's VIC loyalty program, allowing customers to earn rewards on qualifying purchases and redeem them for fuel discounts at Harris Teeter Fuel Centers and participating BP and Amoco stations.
To earn 4X Points, customers simply need to clip the digital coupon on their Harris Teeter app or on harristeeter.com and use their VIC card at checkout.
"Summer is a time for road trips, vacations and spending time with family and friends," said Danna Robinson, director of corporate affairs and customer relations. "With 4X Fuel Points every Friday, we're giving our customers an easy way to make their money go further —saving on fuel while they shop for everything they need to enjoy the season."
How Harris Teeter Fuel Points Work
- Earn as you shop: Customers earn 1 Fuel Point for every
$1 - Multiply savings on Fridays: With the 4X promotion, customers can accelerate their rewards even faster on summer Fridays and earn 4 Fuel Points for every
$1 - Save at the pump: Every 100 Fuel Points = 10¢ off per gallon, with savings that can be redeemed for up to
$1.00 - Flexible redemption: Fuel Points can be used at Harris Teeter Fuel Centers and participating BP and Amoco locations, on up to 35 gallons per transaction
These rewards make it easy for customers to offset one of the biggest summer expenses – fuel – simply by doing their regular grocery shopping.
Fuel Points are tracked on receipts, online, or in the app.
Fuel Point Fridays stack with Harris Teeter's everyday savings — including BOGO deals and personalized VIC offers — for even more value all summer long.
For more information, visit harristeeter.com and stay connected on Instagram and Facebook.
About Harris Teeter
For more than 60 years, Harris Teeter, a wholly-owned subsidiary of The Kroger Co. (NYSE: KR), has enriched lives – one meal, one family, one associate, and one community at a time. Headquartered in Matthews, North Carolina, Harris Teeter employs 36,000 valued associates across more than 250 stores and 85 fuel centers in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida, and the District of Columbia.
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SOURCE Harris Teeter
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