Harris Teeter Offers VIC Card Members Daily Deals, 4x Fuel Points During Week-Long Customer Appreciation Sale May 13-19
Rhea-AI Summary
Harris Teeter (NYSE:KR) is hosting a week-long customer appreciation sale for VIC card members from May 13–19. The event features daily deals on popular grocery items, 10% off Simple Truth products, 20% off case wine on select days, and 4x fuel points May 15–17.
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News Market Reaction – KR
In the May 14 session, KR gained 0.83%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| May 04 | Mother’s Day promotion | Positive | -0.3% | Kroger promoted Mother’s Day savings, bundles and multi-channel convenience. |
| May 01 | Pharmacy service expansion | Positive | -0.4% | Harris Teeter expanded GLP‑1 and weight‑management medications with nutrition support. |
| Apr 30 | Big BOGO promotion | Positive | +1.4% | Harris Teeter launched a Big BOGO Event plus 4x fuel points and wine discounts. |
| Apr 24 | New product launch | Positive | -2.7% | Rancher’s Premium Smokehouse sausages rolled out across Kroger and select banners. |
| Apr 22 | Community volunteering | Positive | -1.4% | Harris Teeter associates volunteered for hunger relief during National Volunteer Week. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent Harris Teeter and Kroger promotional and community news often saw muted or negative next-day stock reactions, with only one of five similar announcements aligning positively with share performance.
Over the past month, Kroger and its Harris Teeter banner have issued several consumer and community updates. Promotions such as the Big BOGO Event with 4x fuel points (Apr 29–May 5) and Mother’s Day savings (May 3–19) focused on price-sensitive shoppers and loyalty engagement, yet KR’s 24‑hour moves were modest or negative around most of these. Community and volunteer efforts across multiple states also generated news flow. Today’s week‑long Harris Teeter customer appreciation sale with daily deals and fuel rewards continues this pattern of promotional activity aimed at driving traffic and basket size.
AI-generated analysis. How Rhea-AI works. Not financial advice.
For one week only, VIC card holders can take advantage of revolving daily deals on Pepsi products, Frito Lays Chips, Harris Teeter boneless chicken breasts, and more. Shoppers also have access to
The sale begins Wednesday, May 13 and runs through Tuesday, May 19. Sales highlights include:
- Wednesday, May 13: 4-liter Pepsi Products,
$.99 each - Thursday, May 14: Wonder Classic Bread,
$.99 each - Friday, May 15: Stacy's Pita Chips (7.33 oz.),
$1.99 - Saturday, May 16: Frito Lay Chips (6–8 oz.),
$1.99 - Sunday, May 17: Harris Teeter Boneless Chicken Breasts (Value Pack),
$1.79 - Monday, May 18: Farmers Market Sweet Corn, 4 for
$1 - Tuesday, May 19: Harris Teeter Grade A Large Eggs (12 ct.),
$.99 each 20% off case wine – Thursday, May 14 through Sunday, May 17- 4x fuel points – Friday, May 15 through Sunday, May 17
Starting on Friday, May 15, shoppers can unlock additional savings with 4x fuel points all weekend long – customers can earn four times the fuel points on all qualifying purchases. Accumulated fuel points can be redeemed for savings of up to
"This sale is our way of thanking our loyal Harris Teeter customers and the communities we serve," said Danna Robinson, director of corporate affairs and customer relations at Harris Teeter. "We're proud to provide customers with great value, a wide selection of fresh, high-quality products and friendly associates who help make shopping at Harris Teeter a great experience every day."
Customers can find all customer appreciation deals by checking the weekly ad online, visiting their local store, or checking out the deals in the Harris Teeter app for the latest updates and digital coupons.
Deals are valid from Wednesday, May 13 through Tuesday, May 19.
For more information, visit harristeeter.com and stay connected on Instagram and Facebook.
About Harris Teeter
For more than 60 years, Harris Teeter, a wholly-owned subsidiary of The Kroger Co. (NYSE: KR), has enriched lives – one meal, one family, one associate, and one community at a time. Headquartered in
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SOURCE Harris Teeter