Harris Teeter Offers VIC Card Members Daily Deals, 4x Fuel Points During Week-Long Customer Appreciation Sale May 13-19

Harris Teeter (NYSE:KR) is hosting a week-long customer appreciation sale for VIC card members from May 13–19.

Rhea-AI Summary

Harris Teeter (NYSE:KR) is hosting a week-long customer appreciation sale for VIC card members from May 13–19. The event features daily deals on popular grocery items, 10% off Simple Truth products, 20% off case wine on select days, and 4x fuel points May 15–17.

Argus May 14 session

+0.83% close to close Open Argus

Details

News Market Reaction – KR

On May 14, the day this news came out, KR closed 0.83% above the previous close.

Data tracked by StockTitan Argus for the May 14 session.

Market Context

This announcement details a Harris Teeter customer appreciation event from May 13–19, featuring dail...

Analysis

This announcement details a Harris Teeter customer appreciation event from May 13–19, featuring daily discounts on key grocery items and a weekend of 4x fuel points that can reduce fuel costs by up to $1 per gallon. It extends the banner’s pattern of promotions and loyalty incentives seen in recent weeks. Investors may watch how such events support traffic, basket size and fuel rewards engagement alongside Kroger’s broader strategies highlighted in recent regulatory filings.

Key Figures

Sale dates: May 13–19 Pepsi price: $0.99 each Wonder Bread price: $0.99 each +5 more

Sale dates

May 13–19

Harris Teeter week-long customer appreciation sale window

Pepsi price

$0.99 each

4-liter Pepsi products on Wednesday, May 13

Wonder Bread price

$0.99 each

Wonder Classic Bread on Thursday, May 14

Stacy's Pita Chips price

$1.99 each

7.33 oz. bags on Friday, May 15

Frito Lay Chips price

$1.99 each

6–8 oz. bags on Saturday, May 16

Chicken breasts price

$1.79/lb

Harris Teeter boneless chicken breasts value pack on Sunday, May 17

Sweet corn deal

4 for $1

Farmers Market Sweet Corn on Monday, May 18

Eggs price

$0.99 each

Grade A Large Eggs (12 ct.) on Tuesday, May 19

Historical Context

5 past events · Latest: May 04

5 events

1. May 04

   Mother’s Day promotion

   24h Move

   -0.3%

   Kroger promoted Mother’s Day savings, bundles and multi-channel convenience.

2. May 01

   Pharmacy service expansion

   24h Move

   -0.4%

   Harris Teeter expanded GLP‑1 and weight‑management medications with nutrition support.

3. Apr 30

   Big BOGO promotion

   24h Move

   +1.4%

   Harris Teeter launched a Big BOGO Event plus 4x fuel points and wine discounts.

4. Apr 24

   New product launch

   24h Move

   -2.7%

   Rancher’s Premium Smokehouse sausages rolled out across Kroger and select banners.

5. Apr 22

   Community volunteering

   24h Move

   -1.4%

   Harris Teeter associates volunteered for hunger relief during National Volunteer Week.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

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MATTHEWS, N.C., May 14, 2026 /PRNewswire/ -- Harris Teeter is celebrating its shoppers with a week-long customer appreciation sale for VIC card members, featuring hundreds of limited-time savings on meat, groceries, beverages, health & beauty, and more.

For one week only, VIC card holders can take advantage of revolving daily deals on Pepsi products, Frito Lays Chips, Harris Teeter boneless chicken breasts, and more. Shoppers also have access to 10% off all Simple Truth, Simple Truth Organic, and Simple Truth Protein items with clipped coupon (limited to one per visit), as well as VIC card deals on dozens of pantry staples, fresh produce, and meat and seafood offerings.

The sale begins Wednesday, May 13 and runs through Tuesday, May 19. Sales highlights include:

• Wednesday, May 13: 4-liter Pepsi Products, $.99 each
• Thursday, May 14: Wonder Classic Bread, $.99 each
• Friday, May 15: Stacy's Pita Chips (7.33 oz.), $1.99 each
• Saturday, May 16: Frito Lay Chips (6–8 oz.), $1.99 each
• Sunday, May 17: Harris Teeter Boneless Chicken Breasts (Value Pack), $1.79/lb.
• Monday, May 18: Farmers Market Sweet Corn, 4 for $1
• Tuesday, May 19: Harris Teeter Grade A Large Eggs (12 ct.), $.99 each
• 20% off case wine – Thursday, May 14 through Sunday, May 17
• 4x fuel points – Friday, May 15 through Sunday, May 17

Starting on Friday, May 15, shoppers can unlock additional savings with 4x fuel points all weekend long – customers can earn four times the fuel points on all qualifying purchases. Accumulated fuel points can be redeemed for savings of up to $1 per gallon at Harris Teeter Fuel Centers and participating BP and Amoco fuel stations, adding even more impact to a week of big savings. Customers simply need to download the digital coupon to participate.

"This sale is our way of thanking our loyal Harris Teeter customers and the communities we serve," said Danna Robinson, director of corporate affairs and customer relations at Harris Teeter. "We're proud to provide customers with great value, a wide selection of fresh, high-quality products and friendly associates who help make shopping at Harris Teeter a great experience every day."

Customers can find all customer appreciation deals by checking the weekly ad online, visiting their local store, or checking out the deals in the Harris Teeter app for the latest updates and digital coupons.

Deals are valid from Wednesday, May 13 through Tuesday, May 19.

For more information, visit harristeeter.com and stay connected on Instagram and Facebook.

About Harris Teeter

For more than 60 years, Harris Teeter, a wholly-owned subsidiary of The Kroger Co. (NYSE: KR), has enriched lives – one meal, one family, one associate, and one community at a time. Headquartered in Matthews, North Carolina, Harris Teeter employs 36,000 valued associates across more than 250 stores and 85 fuel centers in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida, and the District of Columbia.

View original content to download multimedia:https://www.prnewswire.com/news-releases/harris-teeter-offers-vic-card-members-daily-deals-4x-fuel-points-during-week-long-customer-appreciation-sale-may-1319-302772621.html

SOURCE Harris Teeter

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Harris Teeter's customer appreciation sale for VIC members in May 2026 (KR)?

Harris Teeter is running a week-long customer appreciation sale for VIC card members from May 13–19. According to Harris Teeter, the event includes rotating daily deals, brand discounts, and enhanced fuel rewards across meat, groceries, beverages, health and beauty, and more.

How do the 4x fuel points work during Harris Teeter's May 15–17, 2026 promotion (KR)?

Shoppers can earn four times normal fuel points on qualifying purchases from May 15–17. According to Harris Teeter, accumulated fuel points may be redeemed for savings of up to $1 per gallon at Harris Teeter Fuel Centers and participating BP and Amoco stations with a downloaded digital coupon.

What daily grocery deals are offered in Harris Teeter's May 13–19, 2026 sale (KR)?

The sale features specific daily offers such as 4-liter Pepsi at $0.99 on May 13 and Wonder Classic Bread at $0.99 on May 14. According to Harris Teeter, additional days highlight discounted chips, chicken breasts, sweet corn, and eggs for VIC card members.

What discounts are available on Simple Truth and wine during Harris Teeter's May 2026 sale (KR)?

VIC shoppers receive 10% off Simple Truth, Simple Truth Organic and Simple Truth Protein items with a clipped coupon, limited to one per visit. According to Harris Teeter, there is also 20% off case wine from Thursday, May 14 through Sunday, May 17.

How can VIC card members access Harris Teeter's May 13–19, 2026 deals (KR)?

VIC card members can view and activate deals through the weekly ad online, in-store signage, or the Harris Teeter app. According to Harris Teeter, customers must download relevant digital coupons, including the 4x fuel points offer, to receive promotional savings.