Kroger Customers Can Shop for Groceries and Prescriptions in a Single Order
Rhea-AI Summary
Kroger (NYSE: KR) and Instacart (NASDAQ: CART) launched a new Instacart-powered service that lets customers receive groceries and eligible prescriptions in a single delivery order via Kroger websites and apps. The Grocery & Prescription Delivery option connects shoppers to more than 2,200 Kroger pharmacy locations across nearly all Kroger banners nationwide.
Eligible prescriptions are filled and verified by Kroger pharmacy teams, then delivered from local stores by Instacart shoppers in tamper-resistant packaging. Boost by Kroger Plus members receive added benefits, including free grocery and prescription delivery on eligible orders and other membership perks.
Positive
- Combined grocery and prescription delivery now available across more than 2,200 Kroger pharmacy locations
- Service offered across nearly all Kroger banners, including Fred Meyer, Ralphs and Harris Teeter
- Boost by Kroger Plus members receive free delivery on eligible grocery and prescription orders
- Instacart integration deepens Kroger’s online and app-based ordering capabilities for pharmacy customers
Negative
- Prescription delivery eligibility varies by medication type, address type and local regulations
- Service requires enrollment in My Prescriptions and Online Pay, adding setup steps for customers
- Age restrictions and other exclusions apply, limiting availability for some potential users
AI-generated analysis. How Rhea-AI works. Not financial advice.
Filled and delivered together in a single Instacart-powered order, the service makes shopping even easier
Grocery & Prescription Delivery is now available across nearly all Kroger banners nationwide, including Fred Meyer, Ralphs and Harris Teeter. The Instacart-powered capability connects customers to delivery from more than 2,200 Kroger pharmacy locations.
As families prepare for the busy back-to-school season, the new delivery option removes one more item on the to-do list by combining groceries and eligible prescriptions into a single, convenient order. Eligible prescriptions are filled and verified by Kroger pharmacy teams before being delivered directly from the store by an Instacart shopper, ensuring customers continue to receive the care from the pharmacy team they know and trust, with prescriptions secured in tamper-resistant packaging for added peace of mind.
How it works
- When an eligible prescription is ready, pharmacy customers receive a notification.
- Customers can combine prescriptions and groceries into a single delivery order through Kroger Family of Store's websites or mobile apps.
- To add an eligible prescription, customers must be signed in and connected to their My Prescriptions account. Customers can either:
- Add groceries to an eligible prescription order or
- Add an eligible prescription to a grocery order already in progress.
- Kroger Family of Pharmacy teams fill and verify eligible prescriptions.
- Once verified, the order is delivered by an Instacart shopper directly to the customer's door from their local store.
- Customers can choose the delivery option that works best for them, whether they'd like their prescription handed directly to them or left at their door.
"At Kroger, we're committed to making it easier for our customers to take care of their health and their families," said Colleen Lindholz, president of Kroger Health. "This new service combines the convenience of grocery delivery with the personalized care provided by our pharmacy teams. Customers have groceries and eligible prescriptions delivered together, knowing their prescriptions are filled and verified by the trusted Kroger pharmacy teams who serve their communities every day."
"Grocery delivery has always been about removing friction from people's lives, and picking up a prescription is one of the most important errands customers manage," said Ryan Hamburger, chief commercial officer at Instacart. "Together with Kroger, we're making it easier for customers to access groceries and pharmacy services in one order, bringing greater convenience to everyday life while preserving the trusted pharmacy experience customers depend on."
The new delivery option reinforces Kroger's commitment to meeting customers where they are, whether in store or online, with convenient access to food, pharmacy services and everyday essentials they need.
For Boost by Kroger Plus members, the new service is even more convenient, offering members exclusive discounts, 2x Points, streaming options and free grocery and prescription delivery on eligible orders. Customers can learn more about Boost memberships at Kroger.com/membership.
*Prescription delivery requires enrollment in My Prescriptions and Online Pay. Prescription delivery eligibility may vary by medication type, delivery address type or local regulations. Age restrictions and other restrictions and exclusions apply. See Pharmacy for details.
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an eCommerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.
About Instacart
Instacart is a leading grocery technology company that partners with more than 2,200 retail banners – representing nearly 100,000 stores – to transform how people shop for the groceries they need from the retailers they trust, while creating flexible earning opportunities for shoppers. Through the Instacart Marketplace, Instacart Enterprise platform, and Instacart Ads ecosystem, the company powers ecommerce, fulfillment, in-store technology, AI offerings, and advertising for partners. For more information, visit www.instacart.com/company. Maplebear Inc. is the registered corporate name of Instacart.
View original content to download multimedia:https://www.prnewswire.com/news-releases/kroger-customers-can-shop-for-groceries-and-prescriptions-in-a-single-order-302858537.html
SOURCE The Kroger Co.