Kroger Makes it Easy to Eat in Season with Fresh Springtime Guide

Rhea-AI Summary

Kroger (NYSE: KR) has launched a springtime guide highlighting fresh, in-season produce during National Nutrition Month. The initiative focuses on helping customers create nutritious meals with seasonal fruits and vegetables.

The guide features various fresh produce categories including:

• Fruits: Strawberries, Apples, Pineapple, Kiwi, and Bananas
• Vegetables: Asparagus, Celery, Peas, Avocados, Broccoli, and more
• Greens: Lettuce, Kale, Spinach, and others
• Citrus: Lemons and Limes

The company also introduced recipes on their Fresh Lane blog, including Grilled Steak Strawberry Salad, Baked Ziti with Mushrooms, and Green Pea Hummus. Kroger Plus loyalty customers can access a free 30-minute dietitian consultation and utilize the OptUP program for nutrition guidance. The company offers these fresh products through in-store shopping, Pickup, and Delivery services.

Positive

• Expansion of digital services with Pickup and Delivery options
• Integration of health benefits with food/OTC benefit card acceptance
• Customer engagement through free dietitian consultations for loyalty members

Negative

• None.

Retailer celebrates National Nutrition Month

CINCINNATI, March 18, 2025 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today shared how customers can supercharge meals and snacks with fresh in-season fruits, veggies and simple recipes to try during National Nutrition Month and enjoy all season long.

"Preparing dishes with fresh, in-season produce presents limitless, simple options for families to enjoy together as spring and summer approaches," said Carlo Baldan, Kroger group vice president of Fresh Merchandising. "With guaranteed quality, value and more days of freshness for our customers, we make it easy to create nutritious meals. Fresh is always in season at Kroger."

Enjoy springtime with produce at its peak of freshness:

• Fruits: Strawberries, Apples, Pineapple, Kiwi and Bananas
• Vegetables: Asparagus, Celery, Peas, Avocados, Broccoli, Carrots, Garlic, Herbs, Onions, Radishes, Turnips, Mushrooms and Rhubarb
• Greens: Lettuce, Kale, Spinach, Collard Greens, Cabbage and Swiss Chard
• Citrus: Lemons and Limes

Have fun in the kitchen and explore how fresh foods impact health and wellness during National Nutrition month and beyond with recipes from Kroger's The Fresh Lane blog, including:

• Grilled Steak Strawberry Salad: This salad makes for the perfect springtime meal with fresh in season strawberries and lettuce. Strawberries are a heart healthy nutrition powerhouse loaded with antioxidants, potassium and vitamin C. Lettuce, an ideal base for any salad, is packed with fiber and a great way to support hydration. For a delicious swap, try spinach that is high in folate, iron and magnesium.
• Baked Ziti with Mushrooms and Mozzarella: Mushrooms are the star of this vegetarian dish serving up benefits like immune system support, lots of vitamin D and a great source of protein. Nutrient-dense garlic brings in the flavor for this recipe, containing lots of potassium and amino acids.
• Green Pea Hummus: Boasting three in season ingredients and with radishes and carrots on the side, this fresh take on hummus could not making eating fresh any easier. Loaded with peas, an easy source of plant-based protein, this dip serves up another heart healthy option containing fiber and magnesium. A splash of fresh lemon juice brightens the dish and adds vitamin C, an antioxidant credited with supporting healthy skin and even helping to prevent kidney stones. Serve with carrots for dipping that are rich in vitamin A that is essential for eye health.

Eating fresh, seasonal produce is an excellent way to incorporate healthy foods in your diet. Beyond the produce section, Kroger customers can easily find nutrition options by utilizing the OptUP program and checking the FoodHealth Score of their favorite products. Kroger Plus loyalty customers can  OptUP™ their nutrition further by unlocking one free 30-minute dietitian visit for  customized product recommendations, meal hacks and delicious, budget-friendly meal planning inspiration to identify new ways to connect with food. These convenient virtual sessions fit customer schedules, providing connections with a registered dietitian from anywhere. Click here to sign up today. 

Many fresh foods, including fruits and vegetables, are eligible for purchase using food and over-the-counter (OTC) benefit cards. Eligible individuals could include Medicare Advantage members, some Medicaid, and some commercial payors. Recipients of these benefits may use food and OTC benefit cards in store for eligible groceries, over-the-counter medications and more. Kroger is committed to making healthy choices available for everyone, providing value to customers along the way. For a complete list of available items, check individual health provider plans. If applicable, these benefit cards can be used alongside other supplemental benefits programs. To learn more, visit here.

Customers can shop fresh ingredients and more in-store or through Kroger Pickup and Delivery offering the same fresh products at the same low prices no matter how they shop. Save even more with Boost by Kroger Plus, the delivery membership that can save customers up to $1,100* per year on fuel, exclusive savings, streaming options** and grocery delivery.

* Savings for Boost $99 membership, based on 2 deliveries per week, $91 weekly grocery spend, 13 gallons per fill-up and Fuel Point redemption twice per month. Along with streaming value of $119 based on $9.99 monthly fee for Disney+ Basic (With Ads) and Hulu (With Ads), and $11.99 monthly fee for ESPN+.

** Eligible subs only. Restrictions Apply. See retailer site for details.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly 420,000 associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.

 

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SOURCE The Kroger Co.

FAQ

What seasonal produce is Kroger (KR) featuring in their spring 2025 guide?

Kroger's spring guide features fruits (strawberries, apples, pineapple), vegetables (asparagus, celery, peas, avocados), greens (lettuce, kale, spinach), and citrus (lemons, limes).

What nutritional services does Kroger (KR) offer to Plus loyalty members?

Kroger Plus loyalty members receive one free 30-minute virtual dietitian consultation and access to the OptUP program for nutritional guidance and meal planning.

How can customers access Kroger's (KR) fresh seasonal products?

Customers can access fresh seasonal products through in-store shopping, Kroger Pickup, and Delivery services, all offering the same products at identical prices.

What recipes is Kroger (KR) promoting in their Fresh Lane blog for spring 2025?

Kroger is promoting Grilled Steak Strawberry Salad, Baked Ziti with Mushrooms and Mozzarella, and Green Pea Hummus recipes.