Kroger names Nate Faust Executive Vice President and Chief eCommerce Officer
Rhea-AI Summary
Kroger (NYSE:KR) appointed Nate Faust as Executive Vice President and Chief eCommerce Officer, effective September 1, 2026. He will lead Kroger’s digital and eCommerce efforts.
Faust previously co-founded Jet.com, served as COO there, and later became Senior Vice President of Walmart U.S. eCommerce Supply Chain after Jet.com’s acquisition. He also founded Olive, focused on waste-free delivery and returns for fashion brands. Earlier, he was on the executive team at Diapers.com, helping develop a fast nationwide fulfillment network. Faust holds an MBA from Harvard Business School and a B.S.E. from Princeton University.
Positive
- Senior eCommerce hire effective September 1, 2026 adds experienced digital leadership to support Kroger’s growing online business
- Track record at Jet.com, Walmart, Diapers.com and Olive brings extensive supply chain and fulfillment expertise to Kroger’s eCommerce operations
Negative
- None.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Aug 03 | Prescription delivery | Positive | +0.8% | Harris Teeter added combined prescription and grocery delivery through Instacart. |
| Jul 28 | AI shopping assistant | Positive | +2.1% | Kroger introduced an AI tool for meal planning, product discovery and budget management. |
| Jul 24 | GLP-1 support program | Positive | +2.0% | Kroger Health launched support services for patients using GLP-1 medications. |
| Jul 21 | Cheese awards | Positive | -1.0% | Murray's Cheese reported six medals at the American Cheese Society competition. |
| Jul 14 | Meal service launch | Positive | -1.0% | Tempo launched the Cook Never Club alongside survey findings about meal-preparation time. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Three recent positive Kroger announcements aligned with positive 24-hour reactions, while two other positive announcements diverged with negative reactions.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Faust brings more than two decades of experience building and scaling highly impactful eCommerce businesses, most recently at Olive creating a waste-free delivery and returns experience for brands like
"Nate built businesses that redefined what customers expect from eCommerce, built on speed, value and the experience of getting exactly what the customer ordered," said Greg Foran, CEO of Kroger. "That is the standard we are holding ourselves to as we grow our digital business. I am thrilled to welcome Nate to the team."
Faust is the co-founder of Jet.com, the mass merchandise eCommerce marketplace. As Chief Operating Officer, he led first-party merchandising, replenishment, fulfillment, and customer service. He also launched the groundbreaking Smart Cart model that rewarded customers with lower prices for shopping more efficiently.
After Jet.com was acquired by Walmart in 2016, Faust served as Senior Vice President of Walmart
Earlier in his career, Faust was a member of the executive team at Diapers.com, where he built what was the fastest fulfilment and delivery network in eCommerce – offering free one- and two-day shipping nationwide and same-day delivery in key markets.
"Kroger has deep customer relationships, unmatched loyalty data and a footprint that puts us closer to customers," said Faust. "I couldn't pass up the opportunity to work alongside Greg again and build on that strong foundation, continuing to improve the customer experience in this fast-growing part of the business."
Faust holds an MBA from Harvard Business School and a B.S.E. in Operations Research and Financial Engineering from
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SOURCE The Kroger Co.