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Kroger Reveals Top Party Picks and Savings for the Big Game

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Kroger (NYSE: KR) unveiled exclusive Big Game food items and savings for February, including Flamin' Hot® Boneless Chicken Wings and the limited-time Champion Chip Collection. Kroger highlighted special pricing, BOGO deals, digital coupons, and weekly promotions on proteins, snacks, pizzas and party items to drive game-day shopping.

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Key Figures

T-bone steak price: $9.99 per pound Beef brisket price: $2.99 per pound Avocado promo price: 88 cents each +5 more
8 metrics
T-bone steak price $9.99 per pound Big Game promotional pricing
Beef brisket price $2.99 per pound Whole Boneless Beef Brisket promo
Avocado promo price 88 cents each Large Ripe Haas Avocados with coupon
Brownie bites count 32 Ct Bakery Fresh Brownie Bites pack size
Red Baron pizza price $2.99 Red Baron Pizza with 5X digital coupon
Deal usage limit 5 times per transaction Weekly digital deals clip-and-shop limit
KR share price $62.85 Price before this news
52-week high $74.90 KR 52-week high before this news

Market Reality Check

Price: $63.06 Vol: Volume 6,372,853 vs 20-da...
normal vol
$63.06 Last Close
Volume Volume 6,372,853 vs 20-day average 6,859,955, showing activity close to recent norms. normal
Technical Price $62.85 is trading below the 200-day MA at $67.44.

Peers on Argus

KR is up 1.78% with several grocery peers also positive (ACI, TGT, WMK, GO up; S...
1 Up

KR is up 1.78% with several grocery peers also positive (ACI, TGT, WMK, GO up; SFM slightly down), but momentum data flags this as stock-specific rather than a broad sector move.

Historical Context

5 past events · Latest: Jan 29 (Positive)
Pattern 5 events
Date Event Sentiment Move Catalyst
Jan 29 Product line expansion Positive -0.1% Expanded Simple Truth Protein line to over 110 exclusive items.
Jan 15 Third-party analysis Positive +0.1% Bullish discussion of SMX technology and capital facility.
Jan 15 Seasonal product relaunch Positive +0.1% Reissued Private Selection Harvest Apple limited-edition collection.
Jan 15 E-commerce partnership Positive +0.1% Launched nearly 2,700 Kroger stores on Uber delivery platforms.
Jan 13 Leadership changes Neutral +1.6% Announced promotions and retirements in division leadership roles.
Pattern Detected

Recent Kroger news around product launches and partnerships often coincided with small aligned moves, while leadership changes and some launches showed mild divergence.

Recent Company History

Over the last few months, Kroger updates have focused on product innovation and operations. On Jan 29, 2026, it expanded the Simple Truth Protein line to over 110 items, while a Jan 15, 2026 update highlighted nationwide delivery through Uber across nearly 2,700 stores. Leadership changes on Jan 13, 2026 showed internal promotions. Today’s Big Game promotions continue the theme of merchandising and private-label innovation aimed at driving traffic and value.

Market Pulse Summary

This announcement showcases Kroger’s focus on themed merchandising and value, from exclusive Flamin’...
Analysis

This announcement showcases Kroger’s focus on themed merchandising and value, from exclusive Flamin’ Hot chicken wings to limited-time Champion Chip flavors and aggressive Big Game promotions. It continues a pattern of product and experience updates following earlier Simple Truth expansion and delivery initiatives. Investors may watch how such events support store traffic, private-label engagement, and overall sales trends, especially with shares trading below the 200-day moving average.

Key Terms

BOGOs
1 terms
BOGOs financial
"Score big savings with Kroger's hot features, BOGOs and weekly digital deals"
Bogos are retail promotions commonly called “buy one, get one” offers, where a customer receives a free or discounted item after purchasing another. For investors, bogos can temporarily boost sales and clear inventory like a short-term sales surge, but they can also squeeze profit margins and mask underlying demand—so they matter as signals about a company’s pricing strategy, customer acquisition efforts and near-term revenue quality.

AI-generated analysis. Not financial advice.

Kroger Launches Game Day Exclusives: Flamin' Hot® Chicken Wings, Champion Chips and Can't-Miss Party Picks

CINCINNATI, Feb. 2, 2026 /PRNewswire/ -- As fans across America prepare to gather for the year's most-watched sporting events, The Kroger Co. (NYSE: KR) is sharing its expert party picks for the most MVP-worthy game day snacks and savings - including a first-of-its-kind collaboration that brings the iconic Flamin' Hot® flavor to the chicken wing category.

"At Kroger, the Big Game is all about the snack spread," said Carlo Baldan, Kroger group vice president of Fresh Merchandising. "Our game-winning playbook includes quality at an unbeatable value, food that tastes incredible and exclusive options you can't find anywhere else. Kroger is giving fans everything they need to score and save big on game day."

Kroger's Exclusive Game Day Lineup—Available Nowhere Else:

  • Flamin' Hot® Boneless Chicken Wings: These bold wings combine the iconic heat and crunch of crowd-favorite Flamin' Hot® flavor with premium boneless chicken wings, creating a game-day snack that's sure to be the talk of every watch party. This Kroger exclusive brings the fan-favorite Flamin' Hot® brand into the chicken category for the first time, delivering the intense flavor fans crave in a shareable format that's guaranteed to disappear fast.
  • Kroger Brand Champion Chip Collection: The fan-favorite bag of chips is back just in time for the Big Game. The limited-time collection puts a must-try spin on familiar game day grub, creating new and unique bites fit for a true champion. Flavors include Pigs in a Blanket, Mozzarella Sticks and Buffalo Wings.

With decades of combined retail experience, Kroger's merchandising experts have identified the must-have items that will make any watch party a hit. Here are our experts' top picks for the Big Game:

  • Snacks for Every Quarter: The experts suggest including a variety of snacks so all guests can find something to enjoy and pace them out over time. Their top pick this year is Kroger® Kettle-Style Tortilla Chips paired with Kroger® Queso Blanco, a duo that brings restaurant-quality taste straight to the snack table.
  • Pizza Scores Big: No Big Game spread is complete without pizza. Foodie experts chose the new Private Selection® Three Meat Roman Inspired Pizza, a fresh pie topped with mozzarella, pepperoni, crumbled sausage and bacon that is ready to bake and serve in minutes. No matter what the preference is, Kroger offers a wide variety of frozen pizzas and fresh take-and-bake options from the deli to satisfy without missing a single play.
  • Beverages Keep the Party Going: Kroger's beverage experts recommend stocking up on drinks of all kinds, from soda to sparkling water. A favorite from team Kroger is Big K® Orange Caffeine Free Soda, which delivers on taste and quality at an excellent value every day. Don't forget to pick up brews from Miller, Budweiser and Coors to complete the Big Game lineup. Finally, a fan favorite returns! Try Mountain Dew Baja Blast Cabo Citrus™, a delicious tropical citrus punch with notes of mandarin and lime flavors or take a refreshing sip of classic Pepsi Zero Sugar.
  • Sushi's On a Roll: Private Selection® Sushi comes in festive football trays and is offered with a variety of rolls and specialties, making it a must-have Big Game snack.
  • Sweet Victory: The final element of every award-winning party are the dessert options. Foodies recommend Bakery Fresh® 32 Ct Brownie Bites and Kroger® Waffle Bowls with Private Selection® Double Vanilla ice cream, topped with hot fudge, whipped cream and sprinkles.

Score big savings with Kroger's hot features, BOGOs and weekly digital deals, including*:

  • T-bone steaks for just $9.99 per pound
  • Whole Boneless Beef Brisket as low as $2.99 per pound
  • Big Game BOGOs: Pork Back Ribs, Oscar Mayer Bacon and Private Selection Gourmet Potatoes.
  • Private Selection Snacking Tomatoes and Kroger Tri-Color Bell Peppers—$2.99
  • Large Ripe Haas Avocados as low as 88 cents each with a digital or in store accessible coupon
  • Weekly digital deals! Clip and shop these deals up to five times per transaction with a digital or in store accessible coupon: Large Ripe Haas Avocados as low as 88 cents, Strawberries at $1.99, Johnsonville Dinner Sausage $3.99, Kroger Chicken Party Wings just $6.99 and more
  • Mix and Match BOGOs on for snack plays: Pace Picante Salsa, Mission Tortillas, Farn Rich Appetizers, Pringles Party Stacks, Frito-Lay Minis, Sweet Baby Ray's Barbecue Sauce and Kinder's Sauce in select varieties
  • Red Baron Pizza—$2.99 with a 5X digital or in store accessible coupon

Kroger is committed to making Big Game shopping easy and affordable, with special promotions, digital coupons and personalized deals available at checkout in-store, online or through the Kroger app.

At Kroger, customers do not have to choose between a good meal and a good deal. That means customers can get the products they need, want and love for their families with clear savings right at the shelf. With Kroger's Fresh & Quality Guarantees, customers never have to compromise high-quality for low prices. 

*Prices valid beginning February 4. Prices and products may vary by geography. 

About Kroger 
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an e-Commerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site. 

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/kroger-reveals-top-party-picks-and-savings-for-the-big-game-302676423.html

SOURCE The Kroger Co.

FAQ

What new Big Game products did Kroger (KR) introduce for February 2026?

Kroger introduced Flamin' Hot Boneless Chicken Wings and the Champion Chip Collection as exclusives. According to the company, these limited-time items and Private Selection party foods are available for game-day entertaining and exclusive to Kroger stores and channels.

What Kroger (KR) promotions and coupons apply for the Big Game shopping week?

Kroger is offering BOGO deals, weekly digital coupons, and multi-use clip-and-shop offers starting Feb 4. According to the company, featured deals include 5X digital coupons and discounts on avocados, pizza, wings, and selected meats and snacks.

How can shoppers buy Kroger's Big Game exclusives like Flamin' Hot wings?

Shoppers can purchase exclusives in-store or online and via the Kroger app. According to the company, products are available through Kroger's regular channels with digital coupons and personalized checkout offers to simplify Big Game shopping.

Which Kroger (KR) branded items are recommended for a Big Game party?

Kroger recommends Kettle-Style Tortilla Chips with Queso Blanco, Private Selection pizzas and sushi, and Bakery Fresh brownie bites. According to the company, these items are curated by merchandising experts as must-have snacks for watch parties.

Are Kroger's Big Game prices and deals available nationwide for stock symbol KR?

Prices and product availability may vary by geography and store but promotions begin February 4. According to the company, weekly digital deals and some BOGOs are accessible both in-store and online, subject to local variation.

Does Kroger (KR) offer alcoholic and nonalcoholic beverage recommendations for game day?

Yes, Kroger highlights Big K Orange soda, Pepsi Zero Sugar and popular beers like Miller and Budweiser. According to the company, beverage recommendations include soda, sparkling water and select brews to complete the Big Game lineup.
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