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National Release: Kroger Is Improving Wellness in Neighborhoods Across America

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Kroger (NYSE: KR) announced the 2026 Kroger Wellness Tour, a month-long initiative in September to deliver practical wellness resources in stores and local communities nationwide. Participating Kroger Family of Stores will host wellness-focused in-store activations every Friday and Saturday, offering better-for-you product sampling, OptUP® Picks information, and access to Kroger Health experts, including pharmacists and dietitians.

The tour also features four community mini-fest events on September 5 (Nashville area), September 12 (Houston area), September 19 (Phoenix area) and September 26 (Salt Lake City area). These events may include product sampling, wellness workshops, cooking demonstrations, fitness activities, giveaways, coupons and community engagement opportunities.

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CINCINNATI, Aug. 28, 2026 /PRNewswire/ -- The Kroger Co. (NYSE: KR), America's Grocer, announced the 2026 Kroger Wellness Tour, a September-long effort designed to bring practical wellness resources directly to customers in stores and communities across the country.

The Kroger Co. Logo (PRNewsFoto/The Kroger Co.) (PRNewsFoto/The Kroger Co.)

Throughout September, participating Kroger Family of Stores locations will host wellness-focused in-store activations every Friday and Saturday. Customers will have opportunities to sample better-for-you products, learn more about OptUP® Picks and connect with Kroger Health experts, including pharmacists and dietitians, who can help customers take simple steps toward everyday well-being.

The tour will also include four community mini-fest events in Nashville, Houston, Phoenix and Salt Lake City. These larger local experiences are designed to bring the Wellness Tour to life through product discovery, nutrition education, family-friendly engagement and community-centered programming.

"Kroger touches millions of families every day," said Colleen Lindholz, president of Kroger Health. "The Wellness Tour is about using that reach to meet customers where they are and make it easier to take one step toward better health."

In-store activations nationwide

During the entire month of September, participating Kroger Family of Stores locations will host wellness-focused in-store activations every Friday and Saturday. Customers can expect:

  • Better-for-you product sampling, including dietitian-approved OptUP® picks where available
  • Opportunities to connect with Kroger Health experts, including pharmacists and dietitians
  • Nutrition education and resources to support healthier everyday choices
  • Information about Kroger Health services and wellness resources available in store and online

Community mini-fest events
Four cities will host expanded Wellness Tour experiences that bring the program to life beyond the store:

  • Sept. 5 in the Nashville area: Kroger Store #580, 2015 Needmore Rd., Clarksville, Tennessee
  • Sept. 12 in the Houston area: Kroger Store #142, 20168 Eva St., Montgomery, Texas
  • Sept. 19 in the Phoenix area: Fry's Store #655, 3490 S. Power Rd., Gilbert, Arizona
  • Sept. 26 in the Salt Lake City area: Smith's Store #274, 5710 W 7800 South, West Jordan, Utah

Mini-fest programming may include product sampling, wellness workshops, live cooking demonstrations, fitness activations, giveaways, coupons and community engagement opportunities. Visit Kroger.com/wellnesstour to learn more.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an eCommerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/national-release-kroger-is-improving-wellness-in-neighborhoods-across-america-302862767.html

SOURCE The Kroger Co.

FAQ

What is the 2026 Kroger Wellness Tour announced by Kroger (NYSE: KR)?

The 2026 Kroger Wellness Tour is a September-long wellness initiative across participating Kroger Family of Stores. According to Kroger, it brings better-for-you product sampling, OptUP® Picks information, and access to pharmacists and dietitians to help customers support everyday well-being in stores and communities.

When does the 2026 Kroger Wellness Tour take place and on which days are in-store events held?

The 2026 Kroger Wellness Tour runs throughout September 2026. According to Kroger, participating Kroger Family of Stores will host wellness-focused in-store activations every Friday and Saturday during the month, offering product sampling, nutrition education, and information about Kroger Health services and resources.

Which cities will host Kroger’s 2026 Wellness Tour community mini-fest events?

Kroger’s 2026 Wellness Tour mini-fests will be held in the Nashville, Houston, Phoenix and Salt Lake City areas. According to Kroger, these expanded events feature product sampling, wellness workshops, live cooking demonstrations, fitness activations, giveaways, coupons and community engagement opportunities.

What are the dates and store locations for Kroger’s 2026 Wellness Tour mini-fests?

Kroger’s mini-fests are on September 5 (Nashville area), September 12 (Houston area), September 19 (Phoenix area) and September 26 (Salt Lake City area). According to Kroger, each event will be held at specific local Kroger, Fry’s or Smith’s store locations listed in the announcement.

What can customers expect from in-store activations during the 2026 Kroger Wellness Tour (KR)?

Customers can expect better-for-you product sampling, including dietitian-approved OptUP® Picks where available. According to Kroger, in-store activations also offer access to Kroger Health experts, nutrition education, and information on wellness services available in-store and online throughout September.

How does the 2026 Kroger Wellness Tour support customer health and wellness?

The tour supports health by making wellness resources easily accessible in local stores and communities. According to Kroger, it connects customers with pharmacists, dietitians, nutrition education, and healthier product options to help them take simple steps toward better everyday well-being.

Where can customers find more information about the 2026 Kroger Wellness Tour events?

Customers can find more information about the Wellness Tour and mini-fest details online. According to Kroger, additional event specifics, locations and wellness resources are available at Kroger.com/wellnesstour, which serves as the central hub for tour-related updates and information.