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Simple Truth's® Resolution Rescue Bundles Make Keeping New Year's Resolutions Easier Than Ever

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Kroger's Simple Truth® brand has launched six -time Resolution Rescue bundles, priced at $15 or less, to help customers maintain their New Year's resolutions past Quitter's Day on January 10, 2025. According to Kroger's data science arm 84.51º, 79% of customers make resolutions focused on physical health, with 58% planning healthier eating habits.

The bundles include: Mocktails Bundle for Dry January participants, Meatless Meal Bundle for protein and fiber intake, Protein-Packed Breakfast Bundle, Savory Snacks Bundle, Sweet Treats Bundle, and Get Your Veggies Bundle. From January 10-21, customers can receive free delivery on orders of $75+ when purchasing $15+ in Simple Truth® products.

Simple Truth® offers over 1,500 products free from artificial colors, flavors, and preservatives, including plant-based, gluten-free, and USDA-certified organic options. The bundles are available across Kroger Family of Stores, both in-store and through Pickup and Delivery services.

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Positive

  • Launch of new product bundles targeting health-conscious consumers
  • Free delivery promotion to drive sales
  • Strategic timing to capitalize on New Year's resolution period

Negative

  • -time offering may restrict long-term revenue potential
  • $15 price point cap may limit profit margins

News Market Reaction

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-2.44% News Effect

On the day this news was published, KR declined 2.44%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Exclusively available at the Kroger Family of Stores, Simple Truth® introduces six limited-time bundles designed to help customers survive Quitter's Day and maintain their better-eating resolutions.

CINCINNATI, Jan. 7, 2025 /PRNewswire/ -- Each year, more than half The Kroger Co. (NYSE: KR) customers set New Year's resolutions, but staying committed to those resolutions takes a lot of effort. That's why Simple Truth®, the brand that makes finding products that are Free From unwanted ingredients easy, is helping customers keep their resolutions on track. Just ahead of Quitter's Day on Friday, January 10 – when most customers begin to give up on their resolutions, Simple Truth® is unveiling six limited-time Resolution Rescue bundles designed to make upholding some of the most popular better-eating resolutions simple.

According to Kroger's retail data science arm, 84.51º, 79% of customers make New Year's resolutions focused on physical health, with 58% planning to adopt eating habits that support a healthier lifestyle – and Simple Truth® is here to help along the way.

A part of the Our Brands' roster, Simple Truth's® exclusive Resolution Rescue bundles can be shopped across the Kroger Family of Stores to help customers push through that mid-January slump, when snacking, meal-prepping, and home-cooking goals can be tough to sustain. At $15 or less, Simple Truth's® Resolution Rescue bundles can get customers past Quitter's Day unscathed and transform new goals into new lifestyles. 

"Maintaining resolutions can be a challenge, which is why Simple Truth® has developed a straightforward solution to help our customers stay on track," said Juan De Paoli, Vice President of Our Brands for Kroger. "From snacking smarter to enjoying more veggie-forward meals and prioritizing protein, Simple Truth's® Resolution Rescue bundles – all Free From unwanted ingredients – offer a delicious and convenient way to keep up with any better-eating resolution."

Customers looking to make eating better simple and convenient in the new year can visit SimpleTruth.com/Resolutions to shop the Resolution Rescue bundles, including:

Mocktails Bundle: This booze-free bundle allows Dry January participants and their sober-curious counterparts to make delicious mocktails at home.

Meatless Meal Bundle: This social media-approved dense bean salad bundle helps customers get their daily servings of fiber and protein with meatless ingredients.

Protein-Packed Breakfast Bundle: A selection of protein-packed options, this bundle will help customers start the day strong and provide the fuel needed to power through the morning.

Savory Snacks Bundle: This bundle of quick bites features salty, savory treats made to help get through any mid-afternoon snack craving.

Sweet Treats Bundle: Simple Truth's® sweet treat bundle has something to satisfy every sweet tooth, guilt free.

Get Your Veggies Bundle: Supercharge any diet with this bundle of easy-to-prepare vegetable options to enjoy as a snack or with a meal.  

Taking simple to the next level, starting Quitter's Day, January 10 through January 21, Kroger customers can get free delivery with any purchase of at least $15 in Simple Truth®, on delivery orders of $75 or more*.

With more than 1,500 products that are Free From artificial colors, flavors and preservatives, Simple Truth® also carries plant-based, gluten-free and USDA-certified organic products that make maintaining better-eating goals a breeze. Simple Truth® makes it easy to find foods that fit every lifestyle, dietary need and taste preference.

Customers can shop the Resolution Rescue bundles and the full Simple Truth® line in-store or through Kroger Pickup and Delivery.

Media assets are available for download here.

*Free Delivery with digital coupon and requires purchase of $15 or more in Simple Truth® products on delivery orders of $75 or more. Offer must be redeemed for standard delivery by 1/8/25 through 1/21/25 by 12:59 PST. Delivery providers may vary. Restrictions apply; see site for details.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly 420,000 associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/simple-truths-resolution-rescue-bundles-make-keeping-new-years-resolutions-easier-than-ever-302344432.html

SOURCE The Kroger Co.

FAQ

What are the six Resolution Rescue bundles offered by Kroger (KR) in January 2025?

Kroger's Simple Truth® Resolution Rescue bundles include: Mocktails Bundle, Meatless Meal Bundle, Protein-Packed Breakfast Bundle, Savory Snacks Bundle, Sweet Treats Bundle, and Get Your Veggies Bundle.

How much do Kroger's (KR) Resolution Rescue bundles cost in 2025?

All Simple Truth® Resolution Rescue bundles are priced at $15 or less.

What is Kroger's (KR) delivery promotion for Simple Truth products in January 2025?

From January 10-21, 2025, customers can get free delivery on orders of $75 or more when purchasing at least $15 in Simple Truth® products.

How many Simple Truth products does Kroger (KR) offer in 2025?

Kroger offers more than 1,500 Simple Truth® products that are free from artificial colors, flavors, and preservatives.

What percentage of Kroger (KR) customers make health-related New Year's resolutions?

According to Kroger's data science arm 84.51º, 79% of customers make New Year's resolutions focused on physical health, with 58% planning to adopt healthier eating habits.
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