Skip the Reservation: Kroger Makes Valentine's Day Special with Surf and Turf Savings
Rhea-AI Summary
Kroger (NYSE: KR) is promoting a Valentine’s Day at-home "Surf and Turf" dinner with expert cooking tips, limited-time store offers and on-demand floral delivery via DoorDash and Uber Eats. Featured deals include boneless strip steak $9.99/lb, lobster tails 2 for $10, snow crab from $9.99/lb and $25 off $75 floral orders through Feb 14.
The retailer highlights meat and seafood selection advice, suggested sides and desserts, in-store butcher help, bakery items, and digital weekly coupons valid beginning Feb 11; availability and prices may vary by location.
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Key Figures
Market Reality Check
Peers on Argus
KR gained 3.85% while close peers showed mixed, mostly modest moves (e.g., ACI +0.17%, TGT +0.22%, SFM -2.70%). This points to a stock-specific move rather than a broad grocery sector shift.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 09 | CEO appointment | Positive | +3.9% | Named Greg Foran as CEO and reaffirmed fiscal 2025 guidance. |
| Feb 05 | Earnings call setup | Neutral | +1.2% | Scheduled Q4 and full-year 2025 earnings conference call for Mar 5, 2026. |
| Feb 02 | Promotional campaign | Positive | +0.3% | Launched Big Game food promotions with special pricing and BOGOs. |
| Jan 30 | Dividend declaration | Positive | +0.3% | Declared <b>$0.35</b> quarterly dividend and reiterated capital allocation strategy. |
| Jan 29 | Product expansion | Positive | -0.1% | Expanded Simple Truth™ Protein line to over <b>110</b> items exclusive to Kroger. |
Recent promotional and corporate headlines have usually coincided with small positive price moves, with only one slight divergence on product expansion news.
Over recent weeks, Kroger has combined promotional campaigns with notable corporate developments. A new CEO appointment on Feb 9, 2026 and a quarterly dividend declaration with a $0.35 payout supported a constructive backdrop. Marketing efforts around Big Game party savings and expansion of the Simple Truth™ protein line highlighted merchandising and private-label initiatives. Against this context, today’s Valentine’s-themed surf-and-turf promotions extend the pattern of using seasonal campaigns to drive traffic and basket size.
Market Pulse Summary
This announcement highlights Kroger’s use of seasonal merchandising, cross-category promotions, and on-demand delivery partnerships to drive Valentine’s Day spending. Discounts on proteins, produce, wine and floral offerings, plus integration with DoorDash and Uber Eats, underscore a focus on convenience and value. In context of recent leadership changes and dividend continuity, investors may watch how similar campaigns influence sales trends and traffic into upcoming results, particularly with shares trading above the 200-day MA at $67.30.
Key Terms
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AI-generated analysis. Not financial advice.
Retailer shares expert meat and seafood tips, special offers for date night at home
"Quality ingredients are the foundation of any romantic dinner and Kroger consistently delivers on quality and affordability," said Carlo Baldan, Group Vice President of Fresh Merchandising at Kroger. "Our meat and seafood counters feature premium cuts and fresh selections that feel like a night out. Kroger is making it easy to impress any Valentine this holiday."
To help home chefs create an unforgettable Valentine's Day meal, Kroger's culinary experts have shared their top tips for preparing restaurant-quality surf and turf at home. From selecting the perfect cut to achieving the ideal finish, here's how to impress:
- Selecting the Perfect Steak: When choosing a steak at the meat counter, look for thin white flecks throughout the cut—more marbling typically means more tenderness and flavor. The best cuts for surf and turf include ribeye,
New York strip, filet mignon and sirloin. Kroger culinary experts recommend Private Selection® Cracked Peppercorn seasoning, which includes the perfect balance of salt and garlic. For best results, salt your steak 30-60 minutes ahead of cooking for deeper seasoning and a better crust. - Lobster and Crab—What to Look For: Choosing quality seafood is key. Look for solidly frozen lobster tails with no heavy ice crystals. Select a 4-6 oz. tail, which will cook evenly and stay tender—larger tails are easier to overcook. When choosing crab legs, look for intact shells and minimal ice buildup.
- Elevating with Sides and Finishing Touches: Complete the plate with simple sides that pair beautifully with surf and turf: roasted asparagus or broccolini, garlic mashed potatoes or a salad with citrus vinaigrette. After cooking your steak, finish with a quick baste of garlic-herb butter for steakhouse flavor without maximum effort. Keep seafood simple by topping with melted butter, a squeeze of fresh lemon and a light sprinkle of salt and parsley.
For additional guidance and trusted expertise, customers can ask the butchers behind the meat and seafood counters at Kroger Family of Companies across the country. These experts can help pick the right portions, sizes and anything else for special occasions. For more inspiration, customers can visit the blog for special surf and turf recipes.
A delicious home-cooked dinner pairs perfectly with fresh flowers from America's largest florist. Enjoy easy and convenient, on-demand floral delivery from more than 1,700 locations nationwide through DoorDash and Uber Eats. Customers can place orders on DoorDash and Uber Eats to be prepared and packed with care by in-store floral associates at Kroger's Family of Stores, with delivery facilitated by couriers directly to customers' doorsteps. Try floral delivery on-demand and enjoy
Lastly, don't forget dessert. Swing by Kroger's bakery for chocolate dipped strawberries, cakes and the retailer's new cupcake bouquets.
Do not miss out on savings with Kroger's hot features, BOGOs and weekly digital deals, including*:
- Boneless strip steak for just
$9.99 - Wild caught lobster tails 2 for
$10 - Wild caught snow crab clusters as little as
$9.99 - Kroger Russet Potatoes
$1.99 - 20 percent off any six bottles of wine
- Get all your staples for the week: Blueberries
$1.99 $1.49 $5 $2.49 $3.99 80% Ground Chuck$6.99
*Prices valid beginning February 11. Prices and products may vary by geography.
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an e-Commerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.
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SOURCE The Kroger Co.
FAQ
What Valentine’s Day Surf and Turf deals did Kroger (KR) announce for Feb 2026?
How can customers get Kroger floral delivery via DoorDash and Uber Eats through Feb 14?
What surf and turf cooking tips did Kroger share for preparing steak and seafood at home?
When do Kroger’s advertised Valentine’s prices and digital deals begin for KR shoppers?
Does Kroger offer in-store help selecting portions for a Valentine’s meal at home?
What Valentine’s desserts and bakery items is Kroger promoting for at‑home celebrations?
