Stock your Pantry the Smart Way™ with Staples less than $3

Rhea-AI Summary

Kroger (NYSE: KR) has announced its Smart Way™ product line, offering pantry staples for less than $3. This opening price point brand provides affordable options for essential kitchen items, including:

- Condiments, canned and dry goods starting at 99 cents
- Spices from $1.50
- Baked breads from $1.50
- Snacks and treats from $1.99
- Cold and frozen items from $2.29

Customers can access these products in-store or through Kroger Pickup and Delivery. Additional savings are available through digital coupons, the Boost by Kroger Plus membership, and the Kroger Family of Companies Rewards World Elite Mastercard®.

Positive

• Introduction of Smart Way™ product line with items under $3, potentially attracting budget-conscious consumers
• Wide range of affordable staple products across various categories, from condiments to frozen items
• Integration with Kroger's digital platforms for easy access to savings and products
• Potential for increased customer loyalty through Boost by Kroger Plus membership and associated credit card perks

Negative

• None.

News Market Reaction

-1.26%

1 alert

-1.26% News Effect

On the day this news was published, KR declined 1.26%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Get your kitchen back-to-school ready 

CINCINNATI, Aug. 12, 2024 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today shared how customers can stock their fall pantries for less featuring Smart Way™ favorites under $3 from the retailer's Our Brands opening price point product line.

"Customers love Smart Way™ because of the exceptional value, reliable quality and growing assortment of staple products it provides," said Juan De Paoli, Vice President, Our Brands for Kroger. "With Smart Way™, you can trust that stocking your pantry with everyday items like spices, bread and condiments will not break the bank and it offers the products you want and need to make mealtimes affordable."

Get savings in the right direction with Smart Way™. Try these products all less than $3:

Condiments, Canned and Dry Goods—as low as 99 cents:

• Smarty Way™ Green Beans, Peas, Corn, Sliced Pineapple, Chunk Light Tuna, Saltine Crackers, Creamy Peanut Butter, Grape Jelly, Hamburger Dill Pickle Chips, Macaroni and Cheese, Traditional Pasta Sauce, Hot Sauce, Ketchup, Mustard and Mayonnaise.

Spices—as low as $1.50:

• Smart Way™ Seasoned Salt, Garlic Powder, Ground Black Pepper, Onion Powder, Ground Cinnamon, Oregano, Italian Seasoning, Steak Seasoning, Paprika, Granulated Sugar and more.

Baked Breads—as low as $1.50:

• Smart Way™ Wheat Bread, White Bread, Hamburger Buns, Hotdog Buns, Blueberry Bagels and Plain Bagels.

Snacks and Treats—as low as $1.99:

• Smart Way™ Fudge Stripe Shortbread Cookies, Duplex Sandwich Cookies, Iced Oatmeal Cookies, Chewy Chocolate Chip Granola Bars, Strawberry Fruit and Grain Cereal Bars, Alphabet Fruit Snacks and Seedless Raisins.

Cold and Frozen Items—as low as $2.29:

• Smart Way™ Pepperoni Pizza, Cheese Pizza, Assorted Sugar Free Gelatin Cups, Orange Flavored Beverage and Tropical Punch Flavored Beverage.

For additional Smart Way™ items and every day savings, visit Kroger.com or the Kroger app, with more than $600 in savings available weekly in digital coupons. From ingredients and recipes to savings and rewards, customers are a swipe away from inspiration to reality.

Customers can shop these products and more in-store, or through Kroger Pickup and Delivery, offering the same products at the same low prices no matter how they shop. Save even more with Boost by Kroger Plus, the delivery membership that can save customers up to $1,000 per year on fuel and grocery delivery. Eligible customers can now try the Boost membership with a free 30-day trial and subscribe on a monthly basis for as little as $7.99. 

Kroger Family of Companies Rewards World Elite Mastercard® eligible cardmembers may now redeem a free one-year, next-day Boost membership or cardholders who are current annual Boost members may receive a free one-year extension of their next-day Boost membership. To learn more and redeem this Kroger Rewards World Elite Mastercard® cardmember offer visit the Boost Membership Benefits page.  

*The creditor and issuer of the Kroger Family of Companies Rewards World Elite Mastercard® is U.S. Bank National Association, pursuant to a license from Mastercard International Incorporated.

Media assets available for download here.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly 420,000 associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.

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SOURCE The Kroger Co.

FAQ

What is Kroger's Smart Way™ product line?

Smart Way™ is Kroger's opening price point product line offering pantry staples and everyday items for less than $3, including condiments, spices, breads, snacks, and frozen items.

How much can customers save with Boost by Kroger Plus membership?

Customers with a Boost by Kroger Plus membership can save up to $1,000 per year on fuel and grocery delivery.

What are some of the cheapest Smart Way™ products available at Kroger (KR)?

Some of the cheapest Smart Way™ products at Kroger start at 99 cents, including items like canned vegetables, tuna, and crackers.

How can Kroger (KR) customers access Smart Way™ products?

Customers can purchase Smart Way™ products in-store, through Kroger Pickup, or via Kroger Delivery services.