Kornit Digital Redefines Apparel Production for the On-Demand Era Unveiling Atlas MATRIX at Konnections 2026
Rhea-AI Summary
Kornit Digital (NASDAQ: KRNT) unveiled Atlas MATRIX at Konnections 2026, a unified digital production system that prints on cotton, polyester, and blended fabrics with Karbon Shield to prevent dye migration and maintain retail quality. Customer delivery begins early May, with upgrade packages for existing Atlas systems and immediate ordering.
Atlas MATRIX supports direct and transfer printing, two color configurations for sports and fashion, and targets short- and mid-run market opportunities in screen printing.
AI-generated analysis. Not financial advice.
Positive
- Unified printing across cotton, polyester, and blends in a single system
- Karbon Shield prevents dye migration, enabling single-step polyester printing
- Customer delivery starting early May 2026 with immediate ordering
- Upgrade packages available for existing Atlas MAX PLUS and Atlas MAX POLY
- Targets ~6 billion short-run impressions and 30% polyester/blend segment
Negative
- None.
News Market Reaction – KRNT
On the day this news was published, KRNT gained 2.52%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Peers in Specialty Industrial Machinery showed mixed moves: SERV up 1.35%, GHM down 1.34%, THR down 1.56%, GRC down 0.89%, and RR flat. With KRNT down 0.87% and no broad, same-direction move in peers, trading appeared stock-specific rather than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Mar 26 | Annual report filing | Neutral | -3.5% | Form 20-F filed with SEC detailing 2025 results and risk factors. |
| Mar 19 | Leadership advisory hire | Positive | +0.5% | Former ASOS CEO Nick Beighton joined as strategic advisor and board nominee. |
| Mar 02 | Customer capacity expansion | Positive | +2.8% | UK customer Basic Prints added a second Apollo system, deepening digital adoption. |
| Feb 26 | Conference participation | Neutral | -0.1% | Planned participation in Cantor Global Technology & Industrial Growth Conference. |
| Feb 11 | Earnings results | Positive | +20.6% | Reported 2025 revenue growth, positive adjusted EBITDA, and Q1 2026 guidance. |
Recent positive strategic and customer news often coincided with mild to strong gains, while neutral filings saw modest pressure.
Over the last few months, Kornit reported returning to revenue growth with full-year $208.2M revenue and positive adjusted EBITDA of $1.5M, which was followed by a strong 20.65% gain. A major UK customer expanded to two Apollo systems, coinciding with a 2.75% rise. Governance and advisory updates, including adding former ASOS CEO Nick Beighton, produced smaller moves. Neutral regulatory filings like the Form 20-F and routine Form 20-F/20-F-related disclosures saw slight declines, framing today’s Atlas MATRIX launch against a backdrop of cautious but improving fundamentals.
Market Pulse Summary
This announcement highlights a new unified production system aimed at on-demand apparel, extending Kornit’s reach across cotton, polyester, and blends in a single platform. In context of prior results showing $208.2M revenue and modest positive adjusted EBITDA of $1.5M, the news fits an ongoing push to expand digital adoption and address short- and mid-run jobs. Investors may watch order activity, customer upgrades from Atlas MAX systems, and future disclosures on utilization and margins for validation.
AI-generated analysis. Not financial advice.
For The First Time, Producers Operate With Complete Flexibility Across Cotton, Polyester, and Blended Fabrics, Printing What They Need, When They Need It At The Highest Retail Quality
Unified, Streamlined Production Significantly Reduces Production Complexity and Labor Requirements, Opens New Revenue Opportunities for Brands and Producers
HOLLYWOOD, Fla., April 12, 2026 (GLOBE NEWSWIRE) -- Kornit Digital Ltd. (NASDAQ: KRNT, “Kornit Digital”, “Kornit”, or the “Company”), a global pioneer in sustainable, on-demand digital fashion and textile production, today unveiled its Atlas MATRIX at Konnections 2026, redefining apparel production in the on-demand era.
Atlas MATRIX is the first unified digital production system designed to deliver true demand-driven manufacturing with complete flexibility across cotton, polyester, and blended fabrics, with no compromise on quality, durability, or efficiency. At its core is Kornit’s proprietary Karbon Shield technology, a breakthrough protection layer preventing dye migration even on the most challenging deep-dyed and sublimated polyester fabrics.
Karbon Shield enables consistent, vibrant, and durable results in a true single-step process, without complex setups or manual intervention, while maintaining a soft hand feel that meets the highest retail standards. The system supports both direct printing using Karbon Shield and transfer on film using Karbon Transfer, ensuring full consistency between decoration methods and opening new possibilities for placement, design flexibility, and product categories. Atlas MATRIX also introduces expanded creative capabilities with two distinct configurations: a neon configuration designed for high-impact sports and performance applications, and a red and green configuration tailored for fashion and brand applications.
“For years, the industry has been constrained by trade-offs, but that is finally changing,” said Ronen Samuel, Chief Executive Officer of Kornit Digital. “Screen printing can deliver strong results on polyester, but requires long setup times, multiple process steps, and additional costs to control dye migration and maintain consistency. Digital solutions, including earlier generations such as Atlas MAX POLY, did meaningfully expand the boundaries of what’s possible, yet performance on polyester depended on fabric type, process tuning, and operational complexity. Atlas MATRIX removes these limitations entirely, opens a massive market opportunity, and firmly positions digital as the new standard for apparel production.”
Atlas MATRIX directly addresses one of the largest opportunities in the apparel industry by transforming how producers manage short- and mid-run jobs. Today, the global screen-printing market represents approximately 14 billion impressions annually, with nearly 6 billion impressions in run lengths below 1,000 units – segments where agility, speed, and flexibility are critical. Notably, about 30 percent of this volume includes polyester and blended materials, commonly used in fast-growing categories like sportswear and athleisure, which demand increasingly higher performance and quality standards. Atlas MATRIX is engineered to unlock this opportunity at scale.
The impact goes beyond polyester, as Atlas MATRIX enables seamless production across cotton, blends, and performance fabrics in a single system, allowing producers to consolidate operations and enter new applications rapidly.
Atlas MATRIX will be available for customer delivery starting early May, including upgrade packages for existing Atlas family systems such as Atlas MAX PLUS and Atlas MAX POLY.
Customers can place orders immediately.
In addition to its unveiling at Konnections 2026, Kornit will showcase Atlas MATRIX with live demonstrations at upcoming global industry events, including FESPA Global Print Expo in Barcelona, May 19–22, 2026.
About Kornit Digital
Kornit Digital (NASDAQ: KRNT) is a worldwide market leader in sustainable, on-demand, digital fashion and textile production technologies. The Company offers end-to-end solutions including digital printing systems, inks, consumables, software, and fulfillment services through its global fulfillment network. Headquartered in Israel with offices in the USA, Europe, and Asia Pacific, Kornit Digital serves customers in more than 100 countries. To learn more, visit www.kornit.com.
Forward Looking Statements
Certain statements in this press release are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 and other U.S. securities laws. Forward-looking statements are characterized by the use of forward-looking terminology such as “will,” “expects,” “anticipates,” “believes,” “intends,” “planned,” or other similar words. These forward-looking statements include, but are not limited to, statements relating to developments in the apparel industry, and Kornit’s objectives, plans and strategies, including statements that address developments that Kornit expects or anticipates will or may occur in the future. Forward-looking statements are not guarantees of future performance and are subject to risks and uncertainties. Kornit has based these forward-looking statements on assumptions and assessments made by its management in light of their experience and their perception of historical trends, current conditions, expected future developments and other factors they believe to be appropriate. Important factors that could cause actual results, developments and business decisions to differ materially from those anticipated in these forward-looking statements include, among other things: Kornit’s degree of success in developing, introducing and selling new or improved products and product enhancements, statements relating to the expected closing of Kornit’s acquisition of PrintFactory, and Kornit’s objectives; the extent of Kornit’s ability to increase sales of its systems, ink and consumables; the extent of Kornit’s ability to continue to grow customer adoption of Kornit’s All-Inclusive Click (AIC) model; the development of the market for digital textile printing generally; and those additional factors referred to under “Risk Factors” in Item 3.D of Kornit’s Annual Report on Form 20-F for the year ended December 31, 2025, filed with the SEC on March 26, 2026. Any forward-looking statements in this press release are made as of the date hereof, and will not be updated by Kornit, whether as a result of new information, future events or otherwise, except as required by law.
Media Contacts
Craig Librett
Public Relations
Craig.librett@kornit.com
Ingrid Van Loocke
Public Relations – Europe
ingrid@pr4u.be
Investor Contact
Andrew G. Backman
Chief Capital Markets Officer
Andrew.Backman@kornit.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/b30a5965-93c2-42eb-b31a-4689ac72f82a
