Major Screen Printing Decorator Adopts Digital Production Solutions from Kornit Digital to Meet Changing Market Needs

Rhea-AI Summary

Kornit Digital (NASDAQ: KRNT) announced that Promos Ink, a major Dallas-based screen printing contractor, is transitioning from 60 analog systems to Kornit's digital production solutions. The transformation includes adding the Kornit Apollo platform to complement their existing three Atlas MAX PLUS systems implemented less than a year ago.

Promos Ink, which serves over 1,000 partners, distributors, and authorized decorators, aims to enhance its production capabilities to meet evolving market demands for faster turnaround times and flexible order quantities. The Atlas MAX PLUS systems handle quick-turnaround short runs, while the Apollo platform will facilitate large-scale screen replacement operations.

Insights

Manufacturing Technology Analyst

Kornit gains traction as major screen printer Promos Ink transitions from analog to digital production, validating Kornit's market strategy.

This announcement highlights a significant customer expansion for Kornit Digital as Promos Ink, a major screen printing contractor with over 1,000 partners and distributors, is transitioning substantial production volumes from 60 analog systems to Kornit's digital solutions. The customer started with three Atlas MAX PLUS systems less than a year ago and has now added the Kornit Apollo platform - indicating rapid adoption and satisfaction with Kornit's technology.

The strategic importance lies in the workflow transition Promos Ink is undertaking. Initially using Kornit's systems primarily for short runs, they're now deploying the Apollo platform as their engine for screen replacement to transition customers at scale. This validates Kornit's value proposition of enabling traditional decorators to meet changing market dynamics while maintaining quality standards.

From a competitive standpoint, this represents a market share capture from traditional analog methods. The decoration industry has been dominated by conventional screen printing for decades, and Kornit is successfully positioning its technology as the logical evolution path for established players facing increased demands for speed, flexibility, and variable run lengths.

This adoption pattern - starting with limited implementation before expanding to core production - demonstrates Kornit's ability to convert major industry players and secure growing wallet share over time, suggesting a scalable customer acquisition strategy that could drive recurring revenue growth if replicated across the industry.

• Promos Ink, a leading screen and embroidery decorator, adds the Kornit Apollo to its multiple Atlas MAX PLUS platforms to create more agility in its production capability
  
• Transitions production from screen printing systems to on-demand, digital mass-production – streamlining costs, powering fast customer delivery, while continuing to meet the highest quality standards and evolving customer demand
  
• By partnering with Kornit, Promos Ink further expands its on-demand offering, enabling them to accept any job at any run-length
  

ROSH-HA`AYIN, Israel, Sept. 15, 2025 (GLOBE NEWSWIRE) -- Kornit Digital LTD. (NASDAQ: KRNT) (“Kornit” or the “Company”), a global pioneer in sustainable, on-demand digital fashion and textile production technologies, announced today another premier screen printing contractor is transitioning production volumes from its 60 analog systems to Kornit Digital production solutions – enabling them to provide the agility customers need for rapid turnaround and faster delivery of custom apparel whilst continuing to offer the highest standards of quality.

Based in Dallas, TX, Promos Ink has built a reputation as a top provider of screen printing, embroidery and fulfillment services – with more than 1,000 partners, distributors, and authorized decorators. The company specializes in providing exceptional services from planning to post-production for high-quality, custom-made prints for a range of businesses and has traditionally relied on analog screen printing to meet this demand. However, with the ever-changing competitive market and customer requirements for improved time-to-market, variety and choice of order quantities, Promos Ink turned to Kornit’s technology to expand their offering without compromising on their exceptional quality standards.

Promos Ink began its journey with three Atlas MAX PLUS systems less than a year ago and have recently added the Kornit Apollo platform to take its business one step further. While the first MAX systems were primarily used to address quick, quality turnaround for short runs, the Apollo platform is the engine for screen replacement to transition customers at scale.

“There are two key reasons customers align with Promos Ink – our speed of delivery and unmatched quality of products – especially apparel. Our offerings aren’t just about bringing ideas to life for customers, they’re about creating a lasting imprint that narrates the ultimate brand story,” said Carla Dooley, Owner and Chief Executive Officer at Promos Ink. “While screen printing was effective to match all production needs in the past, we felt the current state of market demands something different. By aligning with Kornit’s on-demand, mass-digital technology – we genuinely believe this is the future for us to say yes to all our customer needs.”

“They say necessity is the mother of invention – and nowhere is this clearer than in the custom fashion and apparel marketplace. Brands and producers have been stuck, faced with surging demand for the highest quality products delivered quickly to meet the requirements of an eCommerce age, but limited by traditional production technology,” said Ronen Samuel, Chief Executive Officer at Kornit Digital. “Based on the power of our on-demand, mass-digital production portfolio, customers like Promos Ink are able to not only meet but exceed customer requirements that today’s consumer demands.”

Discover how Kornit Apollo and Atlas MAX PLUS are helping businesses like Promos Ink transform their production capabilities. Visit www.kornit.com to learn more.

About Kornit Digital
Kornit Digital (NASDAQ: KRNT) is a worldwide market leader in sustainable, on-demand, digital fashion and textile production technologies. The company offers end-to-end solutions including digital printing systems, inks, consumables, software, and fulfillment services through its global fulfillment network. Headquartered in Israel with offices in the USA, Europe, and Asia Pacific, Kornit Digital serves customers in more than 100 countries and states worldwide. To learn more about how Kornit Digital is boldly transforming the world of fashion and textiles, visit www.kornit.com.

Kornit Media Contact
Craig Librett
Public Relations
Craig.librett@kornit.com

Ingrid Van Loocke
Public Relations – Europe
ingrid@pr4u.be

FAQ

What new technology did Promos Ink adopt from Kornit Digital (NASDAQ: KRNT)?

Promos Ink adopted the Kornit Apollo platform in addition to their three existing Atlas MAX PLUS systems, transitioning from 60 analog systems to digital production solutions.

How many partners and distributors does Promos Ink work with?

Promos Ink works with more than 1,000 partners, distributors, and authorized decorators providing screen printing, embroidery, and fulfillment services.

Why did Promos Ink switch to Kornit Digital's production solutions?

Promos Ink switched to meet evolving market demands for improved time-to-market, variety, and flexible order quantities while maintaining their quality standards.

How is Promos Ink utilizing different Kornit platforms?

Promos Ink uses Atlas MAX PLUS systems for quick-turnaround short runs, while the new Apollo platform serves as the engine for large-scale screen replacement.

Where is Promos Ink's main operation located?

Promos Ink is based in Dallas, Texas.