KITS Eyecare Launches Seamless Vision Care Insurance Integration for U.S. Customers

Rhea-AI Summary

KITS Eyecare (TSX: KITS) has launched integrated vision care insurance support for U.S. customers, enabling eligibility verification and electronic claims filing for all major vision insurance providers. The new functionality on KITS.com streamlines the previously complex process of accessing vision care benefits.

The service covers leading U.S. providers including VSP, Eyemed, Superior, and Versant, allowing instant eligibility verification and one-click digital claim submissions. This development targets a significant market, as 67% of U.S. adults (over 174 million people) have managed vision care coverage.

The integration eliminates paperwork and waiting times, offering customers a simplified path to utilizing their vision benefits online through KITS's vertically integrated platform.

Positive

• Access to large addressable market of 174 million Americans with vision care coverage
• Integration with all major U.S. vision insurance providers
• Streamlined digital process could drive customer acquisition and retention

Negative

• None.

News Market Reaction

+3.35%

1 alert

+3.35% News Effect

On the day this news was published, KTYCF gained 3.35%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

67 Percent of Adults In The United States Have Vision Care Coverage, U.S. Eligibility Verification for All Major National Vision Plans

VANCOUVER, BC, March 25, 2025 /PRNewswire/ - Kits Eyecare Ltd. (TSX: KITS) ("KITS" or the "Company"), a leading vertically integrated eyecare provider, today announces the launch of integrated vision care insurance support for customers in the United States. This new functionality enables eligibility and benefits verification for all major U.S. vision insurance providers, offering millions of Americans a streamlined and simplified process to file claims electronically in minutes, now available on KITS.com.

In the United States, 67% of adults representing over 174 million people, have some form of managed vision care coverage¹. However, accessing and applying these benefits has historically been complex and time-consuming.

KITS is solving that challenge with a seamless online vision insurance experience.  With this launch, patients can verify their vision plan eligibility with leading U.S. providers, including VSP, Eyemed, Superior, Versant, and others, and digitally submit reimbursement claims with a single click.

No more paperwork. No more waiting. Just a clear path to using your benefits online. KITS makes insurance easy.

KITS continues to expand access to vision care and deliver best-in-class customer experiences through innovation, vertically integrated operations, and a mission to make eyecare easy. Additional partners coming soon.

About KITS
KITS makes eyecare easy. KITS is a leading vertically integrated digital eyecare brand providing eyewear for eyes everywhere. We offer customers access to a vast selection of contact lenses and eyeglasses, including our own exclusive KITS designed products, as well as a robust suite of online vision tools. Our efficient digital platform, backed by our industry-leading manufacturing and designs, removes intermediaries, and enables us to offer great prices and deliver made to order personalized products with incredible care and accuracy. We are creating disruption in the industry by constantly pursuing cutting-edge technologies to enable the best customer experience, including online eyewear fitting tools, and virtual try-on for glasses. We strive to delight our customers with our competitive prices, a convenient digital shopping experience, fast and reliable delivery options, and an unrelenting focus on earning our customers' lifelong trust. For more information on KITS, visit: www.kits.com.

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1 Market inSights 2024 -  The Vision Council inSights

FAQ

What insurance providers are supported by KITS Eyecare's (KTYCF) new vision care integration?

KITS supports all major U.S. vision insurance providers, including VSP, Eyemed, Superior, and Versant, with more partners coming soon.

How many U.S. adults will benefit from KITS Eyecare's (KTYCF) insurance integration?

The integration can benefit 67% of U.S. adults, representing over 174 million people who have managed vision care coverage.

What features does KITS Eyecare's (KTYCF) new insurance integration offer?

The integration offers instant eligibility verification and single-click digital claim submissions, eliminating paperwork and waiting times.

When did KITS Eyecare (KTYCF) launch its U.S. vision insurance integration?

KITS launched the U.S. vision insurance integration on March 25, 2025.