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TechTarget, Inc. reports developments under the Informa TechTarget name, including financial results, segment reporting and product activity for its B2B technology market services. Following the completed Combination Plan, the company operates through Brand to Demand, which supports technology marketers and sales teams with content, market expertise and permissioned audience data, and Intelligence & Advisory, which includes technology research and advisory activity.
Recurring updates also include Omdia research on technology markets such as smartphones, tablets, cellular IoT, cloud infrastructure, semiconductors and TV operating systems. Company announcements describe go-to-market services, buyer-journey solutions, customer programs, partnerships and the use of proprietary market data to support enterprise technology vendors and related clients.
Omdia reports worldwide PC shipments fell 3.6% year-over-year in 2Q26 to 65.7 million units, as higher memory, storage and component costs drove price increases of about 20%–40% on comparable products.
Lenovo led shipments, while Apple grew units 15.9% on MacBook Neo demand.
Omdia reports US PC shipments (excluding tablets) fell 7.0% year-over-year in Q1 2026 to 15.8 million units, the steepest drop since Q3 2023. Component supply diverted to AI servers, higher DRAM/NAND prices, and post–Windows 11 demand hangover weighed on volumes.
Sub-$500 PCs declined 18.7%. Omdia forecasts full-year 2026 US PC shipments down 14.4% versus 2025, with education shipments projected to fall 28.8%. Average selling prices rose 4% in Q1 and are expected to grow over 12% later in 2026 as AI-capable PCs reach 44% of shipments.
Vendor results diverged: Dell’s share reached 25.0% with 1.1% growth, HP’s shipments fell 21.6%, Lenovo grew 1.2% to a 20.0% share, and Apple slipped 1.6% while keeping 16.9% of the market.
Omdia forecasts a major shift in the global smartphone market as vendors prioritize value over volume. Total smartphone shipments are projected to decline 12.2% year-on-year in 2026 to 1,093 million units, while total market value grows 6.1%.
The global smartphone average selling price is expected to jump 21% from $467 in 2025 to $565 in 2026, driven by higher component costs, including DRAM and NAND prices rising over 80% quarter-on-quarter in 1Q26. Omdia expects shipment contraction to continue into 2027, with meaningful volume recovery from 2028.
Informa TechTarget (Nasdaq: TTGT) announced that its BrightTALK platform was named a Leader in the 2025 SPARK Matrix™ for Event Experience Platforms (EExP) by QKS Group. The evaluation highlighted BrightTALK's technology innovation, customer impact, and engagement-led, streaming-style approach to B2B events.
BrightTALK combines a virtual event and webinar platform with an active B2B community, always-on content, and analytics to support continuous demand generation, lead qualification, and pipeline development for marketers.
New research associated with TTGT shows South Korean productions generated 12.1 billion hours of Netflix viewing globally from April 2025 to March 2026, making Korea the top content source outside the US and ranking second overall among all content origins on Netflix.
South Korean content drew 44% more viewing than Japanese titles and nearly twice UK content, driven by global hits like Squid Game, Daehongsu (The Great Flood) and Pokssak Sog-atsuda (When Life Gives You Tangerines). The analysis covers viewing in 17 countries.
Omdia, part of TechTarget (Nasdaq: TTGT), forecasts global XR headwear shipments will fall 12% to 6.2 million units in 2026, then rise 4.8% to 6.5 million in 2027.
Growth is expected to shift from bulky XR headsets toward lighter XR glasses, supported by AI glasses adoption and improving spatial computing.
Tethered XR glasses are projected at 900,000 units in 2026 and 3.8 million by 2030, while standalone XR headsets and tethered headsets continue to decline near term.
Omdia forecasts that Netflix will reach nearly 400 million subscribers by 2031, reinforcing its lead in global subscription streaming amid industry consolidation. Netflix’s monthly audience is projected to exceed 1 billion viewers by 2027.
Omdia also projects a potential combined HBO Max–Paramount+ service could reach about 175 million subscribers by 2031, supported by significant audience overlap and cross-promotion opportunities. YouTube is forecast to reach 2.7 billion monthly active users in 2026, highlighting competition across subscription and ad-supported video platforms.
Omdia (NASDAQ:TTGT) appointed Theresa Lanowitz as Principal Analyst for vulnerability and risk management within its cybersecurity go-to-market research practice. She brings decades of experience in software development, industry analysis, and cybersecurity leadership.
Her research will focus on tools, practices, and market trends in vulnerability and risk management.
Summary not available.
Global TV shipments rose 6% year-on-year to 50.3 million units in 1Q26, driven by retailers building inventory ahead of the 2026 World Cup. Most regions grew, except Mainland China. Emerging markets, North America, and accelerating RGB LED TV adoption were key themes.