TechTarget, Inc. reports developments under the Informa TechTarget name, including financial results, segment reporting and product activity for its B2B technology market services. Following the completed Combination Plan, the company operates through Brand to Demand, which supports technology marketers and sales teams with content, market expertise and permissioned audience data, and Intelligence & Advisory, which includes technology research and advisory activity.
Recurring updates also include Omdia research on technology markets such as smartphones, tablets, cellular IoT, cloud infrastructure, semiconductors and TV operating systems. Company announcements describe go-to-market services, buyer-journey solutions, customer programs, partnerships and the use of proprietary market data to support enterprise technology vendors and related clients.
Omdia (TTGT) reported that worldwide PC shipments fell 21.2% year over year in the third quarter of 2026. Total shipments were 58.1 million units, comprising desktops, notebooks and workstations. Desktop shipments declined 23.5% to 11.7 million units, while notebook shipments fell 20.6% to 46.4 million units.
Lenovo retained first place with 25.7% market share. HP shipments declined 31.0%, the largest drop among the top five vendors, while Asus recorded the smallest decline at 6.6%. Apple’s share rose to 11.7% from 10.4% despite an 11.3% shipment decline. Omdia attributed the market contraction to earlier purchasing activity and higher end-market prices, with vendors reducing production and channels working through elevated inventories. It forecasts a 24% year-over-year decline in 4Q26 and a further 7% decline for full-year 2027.
Informa TechTarget (TTGT) announced 10 winners of its inaugural Archer Awards recognizing customer go-to-market performance in the Middle East and North Africa.
An expert panel selected winners using category-specific criteria. Honorees included Palo Alto Networks for pipeline generation, IFS for vertical campaigns, Core42 for digital team performance, and Amazon Web Services for partner marketing. Other awards recognized Integra x AWS, Sudo X AWS, IBM X AWS, Deloitte X AWS, solutions by stc, and e&. Winners were celebrated at STRATA Dubai, the company's new event for the region's business-to-business marketing community, whose inaugural edition focused on resilience.
Omdia launched its Forces Shaping 2027 program, identifying four technology trends it expects to influence investment and competition.
The research focuses on AI monetization, supply chain disruption, digital sovereignty and physical AI, meaning intelligence embedded in physical systems. Omdia expects greater scrutiny of AI returns as 59% of organizations expect AI budgets to rise by 10% or more in 2027. Hardware delays are affecting 60% of PC channel partners, while more than 100 countries are pursuing digital sovereignty initiatives.
Omdia projects global humanoid robot shipments will exceed 700,000 units by 2030 and highlights governance, safety and integration questions as AI moves into physical environments. The program launches with an e-book and will track these forces through research and analysis throughout 2027, with AI-enabled access to help clients navigate the research.
Informa TechTarget (TTGT) launched a Model Context Protocol (MCP) server that makes its Buyer Intelligence accessible in AI workflows.
The connection supports workflows in Claude, ChatGPT, Copilot, Gemini and custom AI systems. B2B sales and marketing teams can use the data to prepare account analyses and draft personalized buyer outreach. The server adds to existing access through the company's customer portal and connections to marketing and data platforms.
Omdia (TTGT) forecasts global premium TV shipments will rise 9.3% year over year in 2027.
Omdia defines premium TVs as models with an average selling price above $1,000 and projects total global TV shipments will fall 1.0% in 2027. North American premium TV shipments are expected to grow 21.9% year over year. By 2030, RGB LED backlights are forecast to account for 49% of global premium TV revenue, compared with 2% for LCD TVs using conventional backlights. Rising memory costs and constrained component supplies are putting pressure on entry-level TV margins.
Omdia (TTGT) reports that global AI glasses shipments reached 4.2 million units in 1H26, an increase of 127% year-on-year from a low base.
Meta shipped 3.4 million units and held an 81.3% market share, while Even Realities rose to second place with 102,000 units and a 2.4% share, highlighting emerging competition and diverse product approaches. The United States remains the largest market, but Mainland China’s shipments grew 306% YoY, with local vendors Alibaba, INMO, and Xiaomi together accounting for 46.1% of Chinese shipments. Omdia analysts note growing fragmentation in form factors and features, and warn that privacy concerns around camera-equipped AI glasses are becoming a defining challenge for the sector.
TechTarget (TTGT), via its Omdia unit, reports mainland China PC shipments rose 11% year-over-year in 2Q26 to 11.4 million units.
Desktop shipments grew 42% to 4.3 million units, offsetting a 2% decline in notebook shipments to 7.1 million. Tablet shipments fell 13% to 8.0 million units. Omdia attributes PC outperformance mainly to a 29% rise in commercial demand, supported by XinChuang-related refreshes, while consumer PC shipments declined 2% amid weaker demand and fading subsidies.
Despite 2Q strength, Omdia forecasts mainland China PC shipments will fall 6% in 2026 to 39.7 million units, with consumer PCs down 10%. Tablet shipments are projected to decline 10% in 2026 to 32.5 million units as the market matures and supply constraints and softer consumer demand persist.
Omdia (TTGT) reports global true wireless stereo (TWS) shipments fell 0.7% year-over-year to 82.1 million units in 2Q26, the first decline since 2Q23.
Mainland China drove much of the drop with a 9.5% shipment decline as earlier stimulus effects faded, while the US and India also weakened and emerging markets partly offset the fall. Conventional in-ear and semi-in-ear TWS shipments declined 2%, but open wireless stereo (OWS) grew 12% to 11.1 million units, lifting OWS to 13.5% of total TWS from 12.0% a year earlier.
Clip-on OWS represented 61% of OWS shipments, with ear-hook models at 39%. Entry OWS below $50 grew 323%, and the $100–$199 band grew 253% YoY. In TWS, Apple shipped 16.8 million units for a 20.5% share; in OWS, Shokz led named brands with 1.1 million units and 10.3% share. Omdia forecasts annual OWS shipments to rise from 43.9 million units in 2026 to 90.5 million by 2030, approaching one in five TWS units.
Informa TechTarget (TTGT) launched its AI-driven Buyer Intelligence solution on September 15, 2026 to enhance B2B go-to-market workflows with person-level intent data and insights.
Buyer Intelligence layers purpose-built AI skills onto the company’s proprietary buying group data to accelerate time from intent signal to sales and marketing action. Key AI capabilities include Pain Points for surfacing content-driven buyer challenges, Pitch Assist for account-specific messaging guidance, and Persona and ICP Intelligence for mapping active segments and refining ideal customer profiles.
The solution is accessible via Informa TechTarget’s Portal platform and through multiple MAP, CRM, ABM, and AI-ready data cloud integrations.
Omdia (TTGT) reports that nearly three in four US TV viewers now use their smartphones for other media while watching television, underscoring rising competition for audience attention between TV and mobile video.
The research shows simultaneous media use has increased across age groups from 2023 to 2026: among 55–64-year-olds from 42% to 56%, among 45–54-year-olds from 62% to 73%, and among 35–44-year-olds from 69% to 76%. Omdia highlights the growing impact of short-form and vertical video, as viewers grow accustomed to highly personalized, instantly accessible experiences on smartphones. The company argues that broadcasters, streamers, advertisers and content owners must increasingly treat TV and mobile as a unified viewing environment to capture and retain attention on both screens.