Neutrogena® Introduces Tate McRae as Global Brand Ambassador

Rhea-AI Summary

Kenvue Inc. (NYSE: KVUE) has announced global artist Tate McRae as Neutrogena's newest global brand ambassador, launching the brand's new 'Beauty to a Science' positioning. The announcement coincides with the 10th anniversary of Neutrogena's Hydro Boost collection, which sells one Water Gel jar every two seconds worldwide.

The campaign features McRae alongside Neutrogena Global Innovation Partner Dr. Muneeb Shah, focusing on how stress affects skin health. McRae, 21, will be featured across multiple marketing platforms, including TV, social media, digital, and point of sale, while integrating the brand into her future projects.

The partnership emphasizes Hydro Boost's weightless formula and hyaluronic acid technology, marking a significant milestone for the product line that helped establish the hyaluronic acid category in skincare.

Positive

• Strong product performance with Hydro Boost Water Gel selling one unit every two seconds globally
• Strategic marketing partnership with high-profile artist expanding brand reach
• Integration of product into ambassador's future projects potentially increasing market exposure

Negative

• None.

 On the Heels of its 10^th Anniversary, the Brand's Iconic Hydro Boost Collection Is
Revealing a Juicy, Fresh Take

SKILLMAN, N.J., Feb. 4, 2025 /PRNewswire/ -- Kenvue Inc. (NYSE: KVUE) announces global sensation Tate McRae as the newest face of Neutrogena^®. This announcement marks the debut campaign under Neutrogena's bold new positioning, 'Beauty to a Science,' which exemplifies the brand's 90-year history of developing advanced clinical science while designing incredible product experiences.

Neutrogena's new campaign highlights products from its award-winning Hydro Boost range, including the Water Gel. This commemorates Hydro Boost's 10^th anniversary as one of the brand's top-selling facial moisturizers, which jumpstarted the hyaluronic acid ingredient category. On average, a jar of Neutrogena Hydro Boost Water Gel is sold every two seconds worldwide¹.

At just 21 years old, McRae has captivated audiences as a chart-topping artist and dancer.  Now, as she prepares to release her third album, So Close to What, and hit the road for a world tour, the campaign shares her must-have secret to juicy skin: Neutrogena Hydro Boost.

"I'm thrilled to partner with Neutrogena – a brand I've trusted since I was young. What I love about this campaign is how real it feels. We've all been there—those moments where your brain just won't stop spiraling, and the last thing you need is the overthinking messing up your skin," said McRae, Neutrogena^® Global Brand Ambassador. "That's why I'm obsessed with Hydro Boost. It keeps my skin hydrated and is the perfect reminder that skincare doesn't have to be complicated to work."

Neutrogena engages best-in-class scientists and partners with leading dermatologists to develop breakthrough solutions that both advance clinical efficacy and provide incredible product experience. In the upcoming campaign, McRae stars alongside Neutrogena^® Global Innovation Partner, Dr. Muneeb Shah, to highlight how stress and overthinking can affect skin.

"By featuring Tate and her infectious energy, alongside Dr. Shah, whose expertise helped to make him the most followed dermatologist on social media, we're bridging the gap between beauty and science, creating a powerful message for the next generation," said Andrew Stanleick, Kenvue's President of Skin Health & Beauty in North America, Europe, Middle East, and Africa. "With Neutrogena Hydro Boost, we're redefining hydration and showing how skincare can empower you to feel your best every day."

As a Neutrogena^® Global Ambassador, McRae will be featured in marketing initiatives across multiple platforms, including TV, social, digital, point of sale, and will also integrate the brand into her own future projects. The campaign emphasizes Hydro Boost's ability to enhance skincare routines with a weightless formula that magnifies the power of hyaluronic acid for juicy, deeply hydrated skin.

About Kenvue
Kenvue Inc. is the world's largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Aveeno^®, BAND-AID^® Brand, Johnson's^®, Listerine^®, Neutrogena^® and Tylenol^®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we realize the extraordinary power of everyday care. Our teams work every day to put that power in consumers' hands and earn a place in their hearts and homes. Learn more at www.kenvue.com.

About Neutrogena^®
For over 90 years, Neutrogena^® has been developing breakthrough skincare solutions that both advance clinical efficacy and provide incredible product experience. From science-led innovation to accessible education, we are driven by a mission to democratize skin health & beauty. Our products address skin needs across ages, skin types and tones. Neutrogena® is a brand of Kenvue Brands LLC, a subsidiary of Kenvue Inc.

About Tate McRae:
Singer, songwriter, and dancer triple threat Tate McRae has garnered over 12.6 billion career streams and multiple #1 Top 40 hits. Her versatility as a performer has captivated audiences around the world. Whether she's delivering a powerful vocal performance or executing high-energy choreography, Tate brings a unique blend of artistry and authenticity to every stage. Her highly anticipated third album So Close To What is releasing February 21st.

Cautions Concerning Forward-Looking Statements

This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding Neutrogena's introduction of Tate McRae as Global Brand Ambassador. Forward-looking statements may be identified by the use of words such as "plans," "expects," "will," "anticipates," "estimates" and other words of similar meaning. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of Kenvue and its affiliates.

A list and descriptions of risks, uncertainties and other factors can be found in Kenvue's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended December 31, 2023 and subsequent Quarterly Reports on Form 10-Q and other filings, available at www.kenvue.com or on request from Kenvue. Kenvue and its affiliates undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or developments or otherwise.

¹ *Based on global unit sales data for L52W ending Oct 2024

Media Contact: 
Jenni Évora 
Communications Lead, Neutrogena
jevora@kenvue.com 

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SOURCE Kenvue Inc.

FAQ

How often is Neutrogena Hydro Boost Water Gel sold globally according to KVUE?

According to Kenvue (KVUE), a jar of Neutrogena Hydro Boost Water Gel is sold every two seconds worldwide.

What is the significance of Neutrogena Hydro Boost's 10th anniversary for KVUE?

The 10th anniversary marks Hydro Boost's success as one of Neutrogena's top-selling facial moisturizers and its role in establishing the hyaluronic acid ingredient category.

How will Tate McRae's partnership impact KVUE's Neutrogena marketing strategy?

McRae will be featured in marketing initiatives across TV, social, digital, and point of sale platforms, while also integrating the brand into her future projects.

What is Neutrogena's new brand positioning under KVUE?

Neutrogena's new positioning is 'Beauty to a Science,' highlighting the brand's 90-year history of developing advanced clinical science with exceptional product experiences.