Lakeland Fire + Safety Secures Order from Fire and Rescue Department of Malaysia for Firefighter Personal Protective Equipment
Rhea-AI Summary
Lakeland Fire + Safety (NASDAQ: LAKE) announced on December 3, 2025 that it received an order from the Fire and Rescue Department of Malaysia (commonly known as Bomba) for firefighter personal protective equipment. Terms of the order were not disclosed.
Bomba employs about 15,000 personnel and serves more than 35 million residents. Lakeland said the order reinforces its foothold in Southeast Asia, highlights global cross-selling opportunities across its fire portfolio brands, and used Lakeland's local sales and marketing teams to deliver tailored product selection and technical support.
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News Market Reaction
On the day this news was published, LAKE gained 4.57%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Peer moves appear mixed: among key peers, PLCE showed a +4.69% move in momentum scans, while others had smaller or no changes. With LAKE down 38.97% pre-news and only one peer flagged, trading looks more company-specific than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 09 | Earnings results | Negative | +0.0% | Weak margins, net loss and guidance withdrawal saw no meaningful price move. |
| Dec 03 | Customer order win | Positive | +4.6% | Malaysia Bomba PPE order supported shares with a modest positive reaction. |
| Nov 25 | Earnings call notice | Neutral | +4.8% | Scheduling of Q3 2026 call coincided with a small positive price move. |
| Nov 19 | Facility expansion | Positive | -4.4% | California PPE facility expansion update was met with a share price decline. |
| Nov 03 | Dividend declaration | Positive | -0.8% | Cash dividend announcement coincided with a modest negative price reaction. |
Recent news reactions are mixed: positive operational updates sometimes aligned with gains, but growth and dividend announcements also saw negative or flat moves, suggesting inconsistent pricing of news catalysts.
Over the last few months, Lakeland Fire + Safety reported fiscal Q3 2026 results showing net sales of $47.6M, but with lower gross profit, a $16.0M net loss, and withdrawn guidance, underscoring financial pressure. At the same time, the company expanded strategically via California PPE facilities, recurring-revenue contracts, and acquisitions, and continued shareholder returns through a $0.03 quarterly dividend. The new Malaysia Bomba PPE order fits the pattern of international fire-services growth and cross-selling efforts highlighted in prior updates.
Market Pulse Summary
This announcement highlights a new firefighter PPE order from Malaysia’s Bomba, reinforcing Lakeland’s foothold in Southeast Asia and its head-to-toe fire portfolio strategy. It underscores the use of local sales and technical teams to drive cross-selling and operating leverage across acquired brands. Set against recent earnings volatility and ongoing expansion initiatives, key items to watch include conversion of such wins into sustained margins, recurring revenue growth, and overall balance-sheet flexibility.
Key Terms
personal protective equipment medical
hazardous materials response medical
AI-generated analysis. Not financial advice.
New Agreement Solidifies Foothold in Southeast Asia and Highlights Compelling Global Cross-Selling Opportunities
HUNTSVILLE, Ala., Dec. 03, 2025 (GLOBE NEWSWIRE) -- Lakeland Industries, Inc. (“Lakeland Fire + Safety” or “Lakeland”) (NASDAQ: LAKE), a leading global manufacturer of protective clothing for industry, healthcare, and first responders, today announced it has received an order from the Fire and Rescue Department of Malaysia for firefighter personal protective equipment. Terms of the order were not disclosed.
The Fire and Rescue Department of Malaysia, commonly known as “Bomba”, is the federal agency of Malaysia responsible for firefighting and technical rescue with approximately 15,000 employees. Bomba safeguards lives and property across the nation and includes firefighters, experts in technical rescue, hazardous materials response, and emergency medical assistance.
“This order complements recent orders and further highlights the significant potential in the Asia Pacific market with one of the largest end-users in Southeast Asia,” said Jim Jenkins, President and CEO of Lakeland Industries. “We believe there is potential for additional orders from Bomba in the future, building on our strategic foothold and investing resources in this high-growth region. We are privileged to be providing best-in-class personal protective equipment to the first responders serving the over 35 million people living in Malaysia.
“Also highlighted in the order is the attractive global cross-selling opportunities with our head-to-toe product offering through our fire portfolio brands. This transaction utilized Lakeland's local sales force and marketing team, exemplifying operating leverage through information sharing, tailored product selection, targeted technical support, and seamless collaboration across Lakeland and its acquired brand teams. We believe this order serves as a model going forward as we look for additional cross-selling opportunities in all our markets as we continue to build a premier global fire brand and capture additional market share,” concluded Jenkins.
About Lakeland Fire + Safety
Lakeland Fire + Safety manufactures and sells a comprehensive line of fire services and industrial protective clothing and accessories for the industrial and first responder markets. Our products are sold globally by our in-house sales teams, our customer service group, and authorized independent sales representatives to a strategic global network of selective fire and industrial distributors and wholesale partners. Our authorized distributors supply end users across various industries, including integrated oil, chemical/petrochemical, automobile, transportation, steel, glass, construction, smelting, cleanroom, janitorial, pharmaceutical, and high-tech electronics manufacturers, as well as scientific, medical laboratories, and the utilities industry. In addition, we supply federal, state and local governmental agencies and departments, including fire and law enforcement, airport crash rescue units, the Department of Defense, the Department of Homeland Security and the Centers for Disease Control. Internationally, we sell to a mix of end-users directly and to industrial distributors, depending on the particular country and market. In addition to the United States, sales are made into more than 50 foreign countries, the majority of which were into China, the European Economic Community (“EEC”), Canada, Chile, Argentina, Commonwealth of Independent States (“CIS”) Region, Colombia, Mexico, Ecuador, India, Uruguay, Middle East, Southeast Asia, Australia, Hong Kong and New Zealand.
For more information about Lakeland, please visit the Company's website at www.lakeland.com.
“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995
This press release contains “forward-looking statements” as that phrase is defined in the Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical facts, which address Lakeland's expectations of sources or uses for capital or which express the Company's expectation for the future with respect to financial performance or operating strategies, including statements regarding the anticipated synergies and opportunities relating to the acquisitions and the Company’s North American growth strategy, can be identified as forward-looking statements. Forward-looking statements involve risks, uncertainties and assumptions as described from time to time in Press Releases and Forms 8-K, registration statements, quarterly and annual reports and other reports and filings filed with the Securities and Exchange Commission or made by management. As a result, there can be no assurance that Lakeland's future results will not be materially different from those described herein as “believed,” “projected,” “planned,” “intended,” “anticipated,” “can,” “estimated” or “expected,” or other words which reflect the current view of the Company with respect to future events. We caution readers that these forward-looking statements speak only as of the date hereof. The Company hereby expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any such statements to reflect any change in the Company's expectations or any change in events, conditions or circumstances on which such statement is based, except as may be required by law.
Contacts
Lakeland Fire + Safety
256-600-1390
Roger Shannon
Chief Financial Officer
rdshannon@lakeland.com
Investor Relations
Chris Tyson
Executive Vice President
MZ Group - MZ North America
949-491-8235
LAKE@mzgroup.us
www.mzgroup.us
FAQ
What did Lakeland (LAKE) announce on December 3, 2025 regarding Malaysia?
How large is the Fire and Rescue Department of Malaysia (Bomba) mentioned in the LAKE announcement?
Does the LAKE press release disclose the value or timing of the Malaysia order?
What strategic benefits did Lakeland cite from the Malaysia order in the LAKE release?
Will the LAKE order from Malaysia affect Lakeland's sales approach?
Should LAKE investors expect immediate financial impact from the Malaysia order?
