Locafy Introduces Localizer, a Powerful Solution to Boost Local Search Visibility and Drive Partner-Led Growth
Rhea-AI Summary
Locafy (LCFY) has launched Localizer, a new solution to enhance local search visibility. The company is transitioning to a partner-led model, which has already generated over $35,000 in new monthly recurring revenue while reducing monthly costs by $25,000 through converting salaried sales staff to partners.
Localizer offers a four-step approach to improve local SEO: syndicating business listings across 120+ platforms, deploying optimized landing pages, enhancing Google Business Profile visibility, and publishing relevant articles. The solution targets the 46% of Google searches seeking local products and services.
The company is focusing on this standardized location-based digital marketing solution, particularly appealing to multi-location businesses, while phasing out older product versions. The transition to the Partners program is expected to be completed by the end of the March quarter.
Positive
- Generated $35,000+ in new monthly recurring revenue from partners
- Achieved $25,000 in monthly cost reductions from sales staff conversion
- Launched new scalable product targeting 46% of Google local searches
- Expanded distribution network to 120+ directories and platforms
Negative
- Phasing out older product versions
- Ongoing transition period until end of March quarter
News Market Reaction
On the day this news was published, LCFY gained 11.18%, reflecting a significant positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
- Recurring revenue growth from partners exceeds
$35,000 per month after a few weeks $25,000 in monthly cost reductions anticipated after converting salaried sales staff to Partners program- Scalable-location based digital marketing solution appeals to multi-location businesses
PERTH, Australia, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Locafy Limited (Nasdaq: LCFY, LCFYW) (“Locafy” or the “Company”), a globally recognized leader in location based digital marketing solutions, with market leading SEO capabilities, today announced the launch of Localizer, a powerful solution designed to help businesses improve their online visibility and rank higher in local search results.
With
“The majority of organic traffic to local businesses websites comes through Google’s Local Pack or via organic search results – our Localizer product delivers local search prominence and visibility in both,” said Locafy CEO Gavin Burnett.
Transition to a Partner-Led Model
As part of Locafy’s broader strategic shift, the Company is transitioning its resellers into its partner program “Partners,” where partners manage the client relationship. At the same time, Locafy oversees technology service delivery and maintains the billing relationship. This model fosters a more scalable approach while empowering partners to grow their businesses with Locafy’s innovative solutions without having to worry about service delivery.
Additionally, key salespeople of the Company have transitioned from salaried positions to partners, further reducing fixed costs while creating a direct incentive to drive revenue. This shift has already begun yielding results, with Locafy's new partners generating over
Localizer: A Smarter Approach to Local SEO
Locafy's Localizer is a turnkey local SEO solution that accelerates businesses' search rankings by optimizing their presence across multiple digital touchpoints. The four-step approach includes:
- Syndicating Business Listings – Distributing consistent, authoritative business profiles across 120+ directories, apps, maps, and voice search platforms
- Deploying Optimized Landing Pages – Creating independent, high-ranking web pages that target valuable local keywords without modifying existing business websites
- Enhancing Google Business Profile Visibility – Optimizing GBP and applying SEO technology to boost Local Pack rankings, where nearly
44% of mobile search clicks occur - Publishing Relevant Articles – Producing high-quality content that targets key search intent categories to increase brand authority and organic search prominence
The Localizer product is at the forefront of Partners as Locafy winds down older product versions, focusing on a standard location-based digital marketing solution with articles available as an add-on module. The combination of listings, landing pages and local pack covers all the search query intent of consumers – transactional, navigational, commercial and information. Each component provides the opportunity for online visibility depending on the search intent of the consumer.
Scalable Solutions for Multi-Location Businesses
Locafy anticipates strong demand for Localizer, particularly among larger, multi-location businesses. The platform provides a comprehensive, cost-efficient digital marketing solution that can be deployed at scale, helping brands improve their local search performance while ensuring consistency across multiple locations.
“With Localizer, we're not only offering a cutting-edge location based digital marketing solution but also redefining how businesses engage with digital marketing and SEO through our partner program, Partners,” added Burnett. “By aligning incentives and streamlining service delivery, we are positioning Locafy for accelerated growth while empowering our partners to succeed."
“We’ve only just started with the transition process and we believe it has yielded great results so far. We aim to get across all existing resellers by the end of the March quarter and complete the transition process by then.”
For more information about Locafy’s technology, including educational blogs and case studies, please visit Locafy’s investor relations website at investor.locafy.com.
About Locafy
Locafy (Nasdaq: LCFY, LCFYW) is a globally recognized software-as-a-service technology company specializing in local search engine marketing. Founded in 2009, Locafy's mission is to revolutionize the US
Forward-Looking Statements
This press release contains “forward-looking statements” that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “subject to”, “believe,” “anticipate,” “plan,” “expect,” “intend,” “estimate,” “project,” “may,” “will,” “should,” “would,” “could,” “can,” the negatives thereof, variations thereon and similar expressions, or by discussions of strategy, although not all forward-looking statements contain these words. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks, and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company’s actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company’s filings with the Securities and Exchange Commission (the “SEC”), including the Company’s Annual Report on Form 20-F, filed with the SEC on November 12, 2024, as amended, and available on its website (www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.
Investor Relations Contact
Matt Glover
Gateway Group, Inc.
(949) 574-3860
LCFY@gateway-grp.com
FAQ
How much monthly recurring revenue has LCFY's new partner program generated?
What cost savings will LCFY achieve from converting sales staff to partners?
What are the four components of LCFY's new Localizer solution?
When will LCFY complete its transition to the Partners program?
What percentage of Google searches does LCFY's Localizer target?
