Lucid and Timothée Chalamet Join Forces to Celebrate the Power of Defying the Status Quo
Lucid Motors (NASDAQ:LCID) has announced a multi-year partnership with award-winning actor Timothée Chalamet as its first-ever Global Brand Ambassador. The collaboration aims to enhance the luxury EV maker's cultural relevance through accelerated marketing efforts.
Chalamet, who has been driving a Lucid Air since 2023, will headline the company's upcoming marketing campaign for the Lucid Gravity SUV launching this fall. The partnership aligns with Lucid's brand values of performance, design, and uncompromising vision.
Lucid Motors (NASDAQ:LCID) ha annunciato una collaborazione pluriennale con l'attore premiato Timothée Chalamet, nominato suo primo Ambasciatore Globale del Marchio. Questa partnership mira a rafforzare la rilevanza culturale del produttore di veicoli elettrici di lusso attraverso campagne di marketing accelerate.
Chalamet, che guida una Lucid Air dal 2023, sarà il volto principale della prossima campagna pubblicitaria per il SUV Lucid Gravity, in uscita questo autunno. La collaborazione riflette i valori del marchio Lucid: prestazioni, design e una visione senza compromessi.
Lucid Motors (NASDAQ:LCID) ha anunciado una alianza de varios años con el galardonado actor Timothée Chalamet como su primer Embajador Global de Marca. La colaboración busca aumentar la relevancia cultural del fabricante de vehículos eléctricos de lujo mediante esfuerzos de marketing acelerados.
Chalamet, que conduce un Lucid Air desde 2023, será la figura principal en la próxima campaña publicitaria del SUV Lucid Gravity, que se lanzará este otoño. La asociación está alineada con los valores de la marca Lucid: rendimiento, diseño y una visión sin concesiones.
루시드 모터스(NASDAQ:LCID)가 수상 경력에 빛나는 배우 티모시 샬라메와 다년간의 파트너십을 체결하며 첫 글로벌 브랜드 앰배서더로 임명했다고 발표했습니다. 이번 협력은 고급 전기차 제조사의 문화적 영향력을 강화하기 위한 마케팅 활동 가속화를 목표로 합니다.
2023년부터 루시드 에어를 운전해온 샬라메는 올 가을 출시 예정인 루시드 그래비티 SUV의 차기 마케팅 캠페인의 주역이 될 예정입니다. 이번 파트너십은 루시드의 성능, 디자인, 타협 없는 비전이라는 브랜드 가치를 반영합니다.
Lucid Motors (NASDAQ:LCID) a annoncé un partenariat pluriannuel avec l'acteur primé Timothée Chalamet en tant que premier ambassadeur mondial de la marque. Cette collaboration vise à renforcer la pertinence culturelle du constructeur de véhicules électriques de luxe grâce à des efforts marketing accélérés.
Chalamet, qui conduit une Lucid Air depuis 2023, sera la figure de proue de la prochaine campagne marketing pour le SUV Lucid Gravity qui sera lancé cet automne. Ce partenariat s'aligne sur les valeurs de la marque Lucid : performance, design et vision sans compromis.
Lucid Motors (NASDAQ:LCID) hat eine mehrjährige Partnerschaft mit dem preisgekrönten Schauspieler Timothée Chalamet als ersten globalen Markenbotschafter bekannt gegeben. Die Zusammenarbeit zielt darauf ab, die kulturelle Relevanz des Luxus-Elektroautoherstellers durch verstärkte Marketingmaßnahmen zu steigern.
Chalamet, der seit 2023 einen Lucid Air fährt, wird die Hauptfigur der kommenden Marketingkampagne für den Lucid Gravity SUV sein, der diesen Herbst auf den Markt kommt. Die Partnerschaft steht im Einklang mit den Markenwerten von Lucid: Leistung, Design und kompromisslose Vision.
- Partnership with high-profile actor Timothée Chalamet could enhance brand visibility and cultural relevance
- Strategic timing with upcoming launch of new Lucid Gravity SUV model
- Expansion of marketing efforts to reach broader audience
- Marketing expenses likely to increase with high-profile celebrity partnership
Award-winning actor named Global Brand Ambassador in multi-year partnership, a first for the visionary EV maker redefining what it means to 'Compromise Nothing'
Chalamet was first spotted driving a Lucid Air in 2023, and since then, a relationship has been built rooted in the belief that performance, design, and passion are key to creating exceptional experiences. Later this year, Chalamet will headline Lucid's new marketing campaign for the EV maker's groundbreaking SUV, the Lucid Gravity. The partnership is a key milestone in Lucid's strategy to broaden cultural relevance of the brand through accelerated marketing efforts.
Since launching in 2016, Lucid has quickly become one of the world's most critically acclaimed new automotive companies, and its first product – the award-winning, all-electric Lucid Air – represents a masterful blend of performance, range, comfort, and technology. The company's latest product, the Lucid Gravity SUV, delivers the versatility of a sophisticated full-size, three-row SUV with the performance of a luxury sports car.
"We're excited to welcome Timothée as our first Global Brand Ambassador," said Akerho "AK" Oghoghomeh, Senior Vice President of Marketing at Lucid Motors. "He brings together the same fearless creativity and uncompromising vision that defines our brand, embodying what it means to compromise nothing, both on and off screen. Together, we'll show what's possible when innovation and cultural relevance come together to move the world forward."
Chalamet has been nominated for two Academy Awards and recently won his first Screen Actors Guild Award for his portrayal of Bob Dylan in 2024's A Complete Unknown, directed by James Mangold. Later this year he will star in Marty Supreme, directed by Josh Safdie and next year he will be starring in Dune: Part Three, directed by Denis Villeneuve.
Lucid's new campaign starring Chalamet will premiere early this fall, with additional details forthcoming.
About Lucid Group
Lucid (NASDAQ: LCID) is a Silicon Valley-based technology company focused on creating the most advanced EVs in the world. The award-winning Lucid Air and new Lucid Gravity deliver best-in-class performance, sophisticated design, expansive interior space and unrivaled energy efficiency. Lucid assembles both vehicles in its state-of-the-art, vertically integrated factory in
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