Quarterra Group Announces Leasing at Emblem Mill Road Apartments

Rhea-AI Summary

Quarterra Group, a subsidiary of Lennar Corporation (NYSE:LEN), has announced the start of leasing at Emblem Mill Road, a 324-home garden-style apartment community in McDonough, Georgia. The development represents Quarterra's fourth Emblem community in the Atlanta market, focusing on providing attainable housing for middle-income renters.

Located at 243 Mill Road, the three-story community offers one and two-bedroom homes ranging from 738 to 1,194 square feet. The property features modern amenities including a clubhouse, resort-style pool, fitness room, outdoor grills, package lockers, nature trail, and dog park. The development includes 619 surface parking spaces, 30 garage spaces, and four EV charging stalls.

The community will be managed under a recent merger agreement between Quarterra Living and RKW Residential. Nationwide, Quarterra has delivered 8 Emblem communities to date, with more in development, addressing the supply shortage in the middle-income housing market.

Positive

• Strategic location near major retail, dining, and entertainment destinations
• Comprehensive amenities package including resort-style pool and fitness facilities
• Part of successful Emblem portfolio with 8 communities delivered nationwide
• Strong accessibility to major employers and transportation corridors
• Modern features including built-in Wi-Fi and high-end finishes

Negative

• None.

News Market Reaction

+4.41%

1 alert

+4.41% News Effect

On the day this news was published, LEN gained 4.41%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

324-home community offers attainable, elevated living in Suburban Atlanta

ATLANTA, July 1, 2025 /PRNewswire/ -- Quarterra Group, a subsidiary of Lennar Corporation and a real estate investment and development firm, today announced the start of leasing at Emblem Mill Road, an attainably priced community located in McDonough, Georgia, southeast of Atlanta. The management of Emblem Mill Road will fall under the recent merger agreement between Quarterra Living, the property management division of Quarterra Group and RKW Residential, the property management arm for Alfred.

Emblem Mill Road — a 324-home, three-story garden-style community with a modern flat roof design — is Quarterra's fourth Emblem community to accept applications in the Atlanta market. Quarterra's Emblem portfolio features communities built through a programmatic approach to reduce construction costs, delivering attainable and exceptional communities with complete amenities packages and designer finishes in convenient, accessible locations. Nationwide, Quarterra has delivered 8 Emblem communities to date, with more currently in the pipeline. 

"Emblem Mill Road is designed to provide an elevated but attainable housing option for middle-income renters," said Doug Bober, Senior Managing Director, Product and Operations at Quarterra. "The community offers everything one would expect from a luxury multifamily community — from a thoughtful, comprehensive amenities package to stylish home interiors — without the luxury costs. This piece of the housing market is largely unmet nationally including in the Atlanta Metro Area and Quarterra is committed to filling that supply shortage through our Emblem portfolio."

Located at 243 Mill Road, Emblem Mill Road places residents at the heart of McDonough's main retail and dining district, with staples like Henry Marketplace, Target, Sam's Club and Home Depot, as well as several major chain restaurants, within easy reach. Outdoor enthusiasts can take advantage of the opportunities at nearby Panola Mountain State Park, Reynolds Nature Preserve, Alexander Park, Big Springs Park and Cubihatcha Outdoor Education Center. Entertainment destinations including Urban Air Trampoline and Adventure Park, Sky Zone Trampoline Park and Dave & Buster's are also just blocks away. Atlanta Motor Speedway is a short drive to the west.

Emblem Mill Road offers prime accessibility to all regional destinations. The community site is just off Interstate 75, which features an express lane to Atlanta, as well as east-west thoroughfare Jonesboro Road. The community is positioned within a short distance of major regional employers, including Piedmont Henry Hospital, the Federal Aviation Administration, Briggs & Stratton, CJ Logistics and Henry County Schools. Emblem Mill Road features 619 surface parking spaces, 30 garage spaces and four EV charging stalls.

Residents can select from a mix of one and two-bedroom homes ranging from 738 to 1,194 square feet. All homes incorporate modern features like built-in Wi-Fi. Kitchens come equipped with quartz countertops, stainless steel appliances, shaker style cabinets, LED disc lighting and pendants over kitchen islands. Luxury vinyl plank floor is featured throughout, with carpeted bedrooms and walk-in closets. Bathrooms are adorned with quartz countertops and tubs/showers feature tile surrounds. 

All residents have access to a well-appointed clubhouse with spacious social lounge, resort-caliber pool overlooked by an expansive veranda, fitness room with cardio and weight training equipment, multiple outdoor grill stations, package lockers, private nature trail and dog park.

Emblem Mill Road joins Emblem Conyers and Emblem Riverside as Quarterra's fourth Emblem community in the greater Atlanta market. Emblem Grayson was the first Emblem community, opening in 2022 and sold in 2023.

About Quarterra
Quarterra Group, Inc. is a real estate investment firm focused on creating long-term value through the development of high-quality multifamily communities nationwide. As a wholly-owned subsidiary of Lennar Corporation (NYSE: LEN and LEN.B), Quarterra combines institutional scale with local market expertise to deliver purposefully designed rental communities in high-growth markets.

Quarterra's core strategy includes the expansion of its Emblem portfolio-a growing collection of attainably priced communities that deliver efficient design, modern amenities, and strong investment fundamentals. Emblem Communities are thoughtfully positioned to meet the needs of today's renters while supporting Quarterra's broader vision of sustainable, resilient, and diversified housing solutions.

For more information, visit www.quarterra.com.

Media Contact         
Marlena DeFalco
LinnellTaylor Marketing                                                                                
marlena@linnelltaylor.com    

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SOURCE Quarterra

FAQ

What are the key features of Quarterra's Emblem Mill Road apartment community in McDonough, GA?

Emblem Mill Road features 324 apartment homes with one and two-bedroom layouts ranging from 738 to 1,194 square feet, modern amenities including a resort-style pool, fitness room, and dog park, plus 619 parking spaces and 4 EV charging stations.

How many Emblem communities does Quarterra now have in the Atlanta market?

This is Quarterra's fourth Emblem community in the Atlanta market, joining Emblem Conyers, Emblem Riverside, and following Emblem Grayson which was sold in 2023.

What is the target market for Lennar's Emblem Mill Road development?

The community is designed for middle-income renters, offering luxury-style amenities and finishes at attainable prices to fill an underserved segment of the housing market.

Where is Emblem Mill Road located and what amenities are nearby?

Located at 243 Mill Road in McDonough, GA, the community is near Henry Marketplace, Target, outdoor recreation areas, and major employers including Piedmont Henry Hospital and the Federal Aviation Administration.

How many Emblem communities has Quarterra delivered nationwide?

Quarterra has delivered 8 Emblem communities nationwide to date, with additional communities currently in the development pipeline.