Leifras Study Reveals Measurable Advantages in Non-Cognitive Skills Among Its Sports Camp Participants
Rhea-AI Summary
Leifras (Nasdaq: LFS) announced a large-scale analysis using its proprietary assessment system Milabo, covering 28,400 elementary-aged members and conducted in winter 2024. The study found that children who attended Leifras overnight sports camps showed higher levels of non-cognitive skills versus non-attendees, with the largest improvements in Leadership and Courtesy and Etiquette. Milabo measures five core competencies: Courtesy and Etiquette, Leadership, Cooperativeness, Self-Management, and Problem-Solving. Parental testimonials reinforced the quantitative findings. The company said it will continue immersive camps and programs to support skill development and long-term shareholder value.
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News Market Reaction
On the day this news was published, LFS gained 7.55%, reflecting a notable positive market reaction. Argus tracked a peak move of +3.0% during that session. Argus tracked a trough of -15.4% from its starting point during tracking. Our momentum scanner triggered 10 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $9M to the company's valuation, bringing the market cap to $124M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 13 | Earnings call notice | Neutral | -18.1% | Announcement of upcoming first-half 2025 earnings conference calls in Japanese and English. |
| Nov 05 | Contract award | Positive | -5.2% | Won Nagoya City contract to manage club activity facilities at 111 junior high schools. |
| Oct 30 | Earnings results | Positive | +2.5% | Reported H1 2025 revenue and profit growth with guidance for fiscal 2025 revenue and operating income. |
| Oct 10 | IPO completion | Positive | +35.0% | Closed IPO of 1,250,000 ADSs at $4.00, raising $5.0M with an overallotment option. |
Since the IPO, positive operational news has sometimes coincided with negative next-day moves, while core financial updates and the IPO itself saw aligned positive reactions.
Over recent months, LEIFRAS completed an IPO on Oct 10, 2025, raising $5.0M, and reported first-half 2025 results showing revenue of JPY5.5 billion ($38.1M), up 15.0% year-over-year, with net income up 25.6%. It also secured a Nagoya City contract to manage weekend access at 111 junior high schools. An earnings call announcement on Nov 20, 2025 preceded a negative price reaction. Today’s camp-outcome study adds evidence for the sports schools’ educational impact alongside this growth trajectory.
Market Pulse Summary
The stock moved +7.5% in the session following this news. A strong positive reaction aligns with a narrative of building on recent milestones, including the $5.0M IPO and revenue growth of 15.0% in the latest half-year. Demonstrating measurable benefits from sports camps could reinforce the value of the core schools business. However, past news like the Nagoya contract saw a -5.15% move, showing sentiment can reverse quickly if enthusiasm fades or execution concerns emerge.
Jargon Translator
AI-generated analysis. Not financial advice.
Milabo Analysis of 28,400 Members Shows Leifras Program Fosters Essential Life Skills such as Leadership and Courtesy
Utilizing "Milabo," the Company's proprietary assessment system, Leifras analyzed 28,400 elementary school-aged members of its Leifras Sports Schools.
Key Findings: Leifras Sports Camps Drive Favorable Non-cognitive Growth
The analysis, conducted in the winter of 2024, revealed a significant difference: children in grades one through six who participated in Leifras's overnight sports camps demonstrated favorable higher levels of non-cognitive abilities compared to members who had not attended.
The most improvements were observed in two critical areas:
- Leadership
- Courtesy and Etiquette
The study provides quantitative evidence that the Company's specialized, extraordinary camp experiences directly contribute to the development of crucial life skills.
"Milabo": Quantifying the Unquantifiable
"Milabo" is a proprietary assessment tool developed and implemented by Leifras in 2022. It is designed to visualize and quantify "non-cognitive skills"—the essential abilities required to thrive and adapt in a rapidly changing society.
While non-cognitive skills include over 200 different abilities, the "Milabo" system focuses on measuring five core competencies:
- Courtesy and Etiquette
- Leadership
- Cooperativeness
- Self-Management
- Problem-Solving
The Leifras Sports Camp Methodology: Fostering Independence
Leifras Sports Schools offers several specialized camps each year. The primary objective of the camps is to foster independence and self-reliance by providing children with opportunities to grow in an environment away from their parents.
Beyond athletic events, these programs provide structured learning environments, where children can learn vital life lessons through cooperative camp living alongside tournaments and skill tests.
Parents' Feedback Validating "Milabo" Findings
The quantitative data from "Milabo" is reinforced by qualitative feedback from parents, who note tangible changes in their children after camp.
Testimonials include comments such as:
- "After the camp, my child developed the ability to think for themselves."
- "I saw a clear increase in their proactiveness and independence."
- "My child, who was previously very dependent, now handles their own responsibilities at home."
Mr. Kiyotaka Ito, the Representative Director and Chief Executive Officer of Leifras, commented, "We are pleased to share the 'Milabo' analysis results, which provide measurable evidence of the effectiveness of our sports camps in cultivating children's non-cognitive skills, especially in leadership, courtesy and etiquette. We believe this is attributed to our purposely designed camp activities where children collaborate with teammates in tournaments, meet proactively to review team performance and plan improvements, help younger members with daily tasks such as meal preparation and bedding, and formally express gratitude to facility staff and coaches. Through Leifras Sports Schools, we will continue to provide immersive, unique, and specialized experiences, such as sports camps, tournaments, recitals, and one-day programs. With these various programs, we aim to empower children to grow both athletically and personally, fuel sustainable growth in our sports schools business, and create long-term value for our shareholders."
About LEIFRAS Co., Ltd.
Headquartered in
Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can find many (but not all) of these statements by the use of words such as "approximates," "believes," "hopes," "expects," "anticipates," "estimates," "projects," "intends," "plans," "will," "would," "should," "could," "may" or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. These statements are subject to uncertainties and risks, including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the registration statement filed with the
View original content:https://www.prnewswire.com/news-releases/leifras-study-reveals-measurable-advantages-in-non-cognitive-skills-among-its-sports-camp-participants-302636096.html
SOURCE Leifras Co.,Ltd
FAQ
What did Leifras (LFS) announce on December 9, 2025 about Milabo and its camps?
How many children were included in Leifras' Milabo study referenced by LFS?
When was the Milabo analysis for Leifras (LFS) conducted?
Which non-cognitive skills did Leifras (LFS) say improved most after overnight camps?
What competencies does Leifras' Milabo system measure for LFS members?
Did Leifras (LFS) provide qualitative validation for the Milabo results?
