LG BRINGS PREMIUM STREAMING TO NEW KIA MODELS IN EUROPE WITH WEBOS AUTOMOTIVE CONTENT PLATFORM

Rhea-AI Summary

LG Electronics (OTC:LGEJY) has announced the expansion of its webOS Automotive Content Platform (ACP) to Kia's European models, starting with the EV3 and extending to the upcoming EV4, EV5, and New Sportage. The platform, part of LG's AlphaWare SDV solution suite, will enable in-car streaming services including Netflix, Disney+, YouTube, and other major content providers.

The automotive-optimized webOS platform, which currently powers over 240 million LG Smart TVs globally, will transform vehicles into entertainment hubs while maintaining safety compliance. The content library will expand later in 2025 to include Rakuten TV, Napster, and Joyn. Video streaming services will be available only when the vehicle is parked.

Positive

• Strategic expansion into European automotive market through partnership with major automaker Kia
• Leverages existing successful webOS platform with 240 million TV user base
• Integration of major streaming platforms enhances product offering
• Platform is part of larger AlphaWare SDV solution suite, showing broader market strategy

Negative

• Streaming services limited to when vehicle is parked
• Additional automotive data plan required for accessing streaming services

Proven In-Car Entertainment Solution Delivers Immersive Media Experiences and Transforms New Kia Models into "Living Spaces on Wheels"

SEOUL, South Korea, July 16, 2025 /PRNewswire/ -- LG Electronics (LG), a leading innovator in mobility technology, announced that its webOS-based Automotive Content Platform (ACP) will power in-car streaming for Kia Corporation's new European models.  Debuting on the recently introduced EV3, the platform will also be extended to the upcoming EV4, EV5 and New Sportage. This marks an expansion of LG's innovative in-car experience to the European market, following successful deployments in Korea.

LG's ACP runs on the powerful and versatile webOS platform, which already powers over 240 million LG Smart TVs worldwide. Building on the TV platform's proven reliability and intuitive user experience, the automotive-optimized webOS offers drivers and passengers instant access to a wide array of content and services, tailored specifically for the in-car environment.

As a core component of "LG AlphaWare," the company's comprehensive software-defined vehicle (SDV) solution suite, the ACP redefines the car as a true "living space on wheels." The platform allows passengers to stream their favorite content directly on the vehicle's infotainment display,^* delivering an experience comparable to that of a smartphone or smart TV – while adhering to driving safety regulations.

Kia's European model lineup will offer a diverse in-car entertainment experience, featuring popular content from platforms including Netflix, Disney+, YouTube, LG Channels, Baby Shark World for Kids, Stingray Karaoke, Play.Works, Haystack News and Vasari. Later this year, the content library will expand to include Rakuten TV, Napster, and German OTT service Joyn. Available only when parked, these video streaming services let occupants turn the car into a private cinema – further enhancing the in-car media ecosystem.

"By bringing the webOS Automotive Content Platform to Kia's European model lineup, we are making it easy for people to enjoy their favorite content wherever they go," said Eun Seok-hyun, president of the LG Vehicle Solution Company. "LG remains committed to enhancing partnerships and expanding our content ecosystem to deliver premium in-vehicle entertainment and next-level connectivity."

^* An automotive data plan is required to access streaming services. Access to certain apps may require a separate subscription.

About LG Electronics Vehicle Solution Company

The LG Vehicle Solution Company (VS) is bringing LG's unique human-centered innovations to the automotive industry. As a trusted and innovative partner, the company provides intelligent solutions including head units, displays, connectivity, ADAS vision systems, and software solutions for software-defined vehicles. Committed to "Driving Better Future Mobility," the company has diversified its portfolio to further strengthen its capabilities, including automotive lighting systems, e-powertrain, and cybersecurity. For more information, visit www.LG.com/global/mobility. To stay updated with the latest news, subscribe to the LG mobility newsletter, LG Loop at www.LG.com/global/mobility/newsletter and follow the LG VS Company LinkedIn channel at www.linkedin.com/company/lgvehiclesolution.

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SOURCE LG Electronics

FAQ

What streaming services will be available in Kia's European models through LG's webOS platform?

The platform will offer Netflix, Disney+, YouTube, LG Channels, Baby Shark World for Kids, Stingray Karaoke, Play.Works, Haystack News, and Vasari. Later in 2025, it will add Rakuten TV, Napster, and Joyn.

Which Kia models will feature LG's webOS Automotive Content Platform in Europe?

The platform will debut on the EV3 and will be extended to the upcoming EV4, EV5, and New Sportage models.

What are the limitations of LG's in-car streaming platform in Kia vehicles?

The video streaming services are only available when the vehicle is parked, and users need an automotive data plan to access the streaming services.

How many devices currently use LG's webOS platform globally?

The webOS platform currently powers over 240 million LG Smart TVs worldwide.

What is LG's AlphaWare and how does the Automotive Content Platform fit into it?

AlphaWare is LG's comprehensive software-defined vehicle (SDV) solution suite, and the Automotive Content Platform is a core component that transforms cars into 'living spaces on wheels'.