Life360 Announces New Pet Care Products So No One Forgets Fido This Back-To-School Season
Rhea-AI Summary
Life360 (NASDAQ: LIF) launched new pet-focused offerings to extend its family connection and safety platform to pets during the back-to-school season. New in-app Care features include shared, recurring care logs for walks, feedings, litter cleaning, and medications, visible to all members in a family Circle.
New Connection features for dog profiles include Zoomies Alerts and a Weekly Roundup of distance walked and top caregivers. Life360 also introduced a stainless-steel QR code Pet Tag priced at $7.99, enabling finders to contact owners or share location without the app. A new Silver Bundle combines a Life360 Pet GPS tracker with a Silver subscription for $99, renewing at $99/year. Pet Care and Coordination features are available globally, and Life360 Pet Tag and GPS are sold on Amazon and Life360.com in the US, Canada, Australia, New Zealand, and the UK. The company reports about 102.4 million monthly active users as of June 30, 2026.
Positive
- Expands pet product suite with new Care, Connection features and QR Pet Tag
- Monetizes pet tracking via Silver Bundle at $99, renewing at $99/year
- Low-cost hardware Life360 Pet Tag priced at $7.99
- Large user base of approximately 102.4 million MAU as of June 30, 2026
- Strong pet footprint with over 8 million pets already on Life360
Negative
- None.
News Explained
Some Connection features, including Zoomies Alerts and the distance-roamed portion of Weekly Roundups, require a linked Pet GPS tracker; the new Silver Bundle provides that tracker with a Silver subscription for
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Aug 10 | Earnings report | Positive | -24.8% | Q2 revenue and EBITDA growth were followed by a 24.77% decline. |
| Jun 18 | Partnership announcement | Positive | +4.2% | Uber integration expanded family ride coordination and was followed by a 4.21% gain. |
| May 19 | Pet report | Positive | -1.0% | Pet ownership survey findings were followed by a 0.99% decline. |
| May 17 | Buyback authorization | Positive | +2.4% | The $225 million repurchase program was followed by a 2.44% gain. |
| May 11 | Earnings report | Positive | -10.8% | Q1 growth and raised guidance were followed by a 10.77% decline. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent shareholder-oriented announcements produced mixed outcomes, with three divergences and two aligned reactions across the five selected events.
Key Terms
geofencing technical
qr code technical
gps tracker technical
monthly active users (mau) financial
AI-generated analysis. How Rhea-AI works. Not financial advice.
New Features and QR Code Collar Tag Help Ensure Everyone’s Favorite Family Member is Connected and Cared For On and Off the App
SAN FRANCISCO, Aug. 25, 2026 (GLOBE NEWSWIRE) -- Life360 (NASDAQ: LIF), the leading family connection and safety company, today announced the launch of several new pet-focused offerings extending its coordination and peace of mind capabilities to the whole family - whether or not they’re allowed on the couch. The updates include new in-app Care and Connection features, like pre-set recurring routines, Zoomies Alerts, and activity roundups, as well as a new QR code Life360 Pet Tag.
Just in time for International Dog Day (August 26), Life360 is helping families ensure pets don't get lost in the shuffle, literally or figuratively, as they settle back into hectic back-to-school schedules. With over half (
Following the recent launch of Life360 Pet GPS tracker, which introduced advanced safety and recovery features like geofencing, escape alerts, and access to the largest global Pet Finder Network, these new additions focus on further integrating pets into everyday family life.
HERE’S WHAT'S NEW
- Care Features — Consistent pet care doesn't have to rely on one person's memory. Shared Care logs can be set to run on a recurring schedule to remind anyone in the family Circle to record walks, feedings, litter pan cleanings, or even medications with a tap. Completed care routines are visible to everyone, so no one gets tricked into serving a second dinner.
- Connection Features — Zoomies Alerts track when a pet has a burst of joy, and a Weekly Roundup recaps their routines like distance walked and who provided the most care, so the whole family can share in moments they'd otherwise miss.
(Available on dog Pet Profiles) - Life360 Pet Tag (
$7.99) — A new stainless-steel QR code collar tag that allows the finder of a lost pet to call or text its owner, or share location details with its family Circle instantly, no app required. Contact details linked to a Pet Tag can be updated any time through the pet’s Life360 pet profile.
“There are already over 8 million pets on Life360. These new pet Care and Connection features bring additional value and delight to pet parents everywhere,” said Mike Zeman, Chief Marketing Officer at Life360. “With these updates, we’re bringing our members–even the furry ones–more peace of mind by integrating every aspect of pet parenting into Life360.”
“It can be really hard for dogs to have a sudden schedule change like back-to-school time, especially because the shift in less attention may cause anxiety and destructive issues,” said Bethany Wilson, Master Trainer at The Puppy Academy. “However, a key strategy to help with the transition is giving your pet their own consistent schedule they can depend on. This might be an early morning walk before everyone else wakes up or a play session right after the kids go to school to get them nice and tired. This helps combat some anxiety the schedule change can cause.”
Some Connection features3 require a linked Life360 Pet GPS tracker, which Life360 is making more accessible with a new Silver Bundle option. Previously enabled with only Platinum or Gold subscriptions, the new SIlver Bundle includes a LIfe360 Pet GPS tracker and Silver tier subscription service for
Life360 pet Care and Coordination features are now available to members globally. Life360 Pet Tag and Life360 Pet GPS are now available on Amazon.com and Life360.com in the US, Canada, Australia, New Zealand, and the UK.
ABOUT LIFE360
Life360, a family connection and safety company, keeps people close to the ones they love. The category-leading mobile app and hardware tracking devices empower members to stay connected to the people, pets, and things they care about most, with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. As a remote-first company based in the San Francisco Bay Area, Life360 serves approximately 102.4 million monthly active users (MAU), as of June 30, 2026, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life in all the moments that matter, big and small. For more information, please visit life360.com.
1Survey conducted of 1,000 US parents of at least one child currently in school (public, private, or homeschool) between the ages of 10-17, confirmed by both consumer-matched data and self-confirmation. DKC Analytics conducted and analyzed this survey, conducted between July 25th and July 29th, 2025, with a sample procured using the Pollfish survey delivery platform, which delivers online surveys globally through mobile apps and the mobile web, along with the desktop web. No post-stratification has been applied to the results.
2 Life360 internal data, 2026
3 Zoomies Alerts and distance roamed portion of Weekly Recaps require a Life360 Pet GPS tracker
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/62a96de6-0409-4682-9ca0-c70a5c9a45d0.
