Life360 Partners with AccuWeather to Deliver Real-Time Severe Weather Alerts to Families
Life360 (Nasdaq: LIF) has announced a strategic partnership with AccuWeather to provide real-time severe weather alerts to its members. The integration will notify entire Life360 Circles when a member is in an area affected by severe weather events such as floods, tornados, or hurricanes.
The partnership leverages Life360's advertising platform, launched in September 2024, to connect its 88 million monthly active global users with relevant services during weather events. The platform will enable targeted advertising for emergency supplies and recovery services to affected areas. AccuWeather's weather alerts are available in 71 countries and 200+ languages, making it a significant enhancement to Life360's family safety features.
Life360 (Nasdaq: LIF) ha annunciato una partnership strategica con AccuWeather per fornire ai suoi membri allerte meteo gravi in tempo reale. L’integrazione avviserà tutti i membri di uno stesso Circle Life360 quando qualcuno si trova in una zona colpita da eventi meteo estremi come alluvioni, tornado o uragani.
La collaborazione sfrutta la piattaforma pubblicitaria di Life360, lanciata a settembre 2024, per collegare i suoi 88 milioni di utenti attivi mensili nel mondo a servizi pertinenti durante gli eventi meteorologici. La piattaforma consentirà pubblicità mirata per forniture di emergenza e servizi di ripristino nelle aree interessate. Le allerte meteo di AccuWeather sono disponibili in 71 paesi e in oltre 200 lingue, rappresentando un significativo potenziamento delle funzionalità di sicurezza familiare di Life360.
Life360 (Nasdaq: LIF) ha anunciado una asociación estratégica con AccuWeather para ofrecer alertas meteorológicas severas en tiempo real a sus miembros. La integración notificará a todos los Circles de Life360 cuando un miembro se encuentre en una zona afectada por fenómenos meteorológicos extremos como inundaciones, tornados o huracanes.
La asociación aprovecha la plataforma publicitaria de Life360, lanzada en septiembre de 2024, para conectar a sus 88 millones de usuarios activos mensuales en todo el mundo con servicios relevantes durante los eventos meteorológicos. La plataforma permitirá publicidad segmentada para suministros de emergencia y servicios de recuperación en las áreas afectadas. Las alertas meteorológicas de AccuWeather están disponibles en 71 países y en más de 200 idiomas, lo que supone una mejora importante en las funciones de seguridad familiar de Life360.
Life360 (Nasdaq: LIF)는 회원들에게 실시간 강력 기상 경보를 제공하기 위해 AccuWeather와 전략적 파트너십을 체결했다고 발표했습니다. 이 통합은 홍수, 토네이도, 허리케인 등 심각한 기상 현상이 발생한 지역에 회원이 있을 경우 해당 Life360 Circle 전체에 알림을 보냅니다.
이번 파트너십은 2024년 9월에 출시된 Life360의 광고 플랫폼을 활용해 전 세계 월간 활성 사용자 8,800만 명에게 기상 상황 시 관련 서비스를 연결합니다. 이 플랫폼은 긴급 물품 및 복구 서비스에 대한 타깃 광고를 영향 지역에 제공할 수 있게 합니다. AccuWeather의 기상 경보는 71개국과 200개 이상의 언어로 제공되어 Life360의 가족 안전 기능을 크게 강화합니다.
Life360 (Nasdaq: LIF) a annoncé un partenariat stratégique avec AccuWeather pour fournir des alertes météo sévères en temps réel à ses membres. L’intégration avertira l’ensemble des Cercles Life360 lorsqu’un membre se trouve dans une zone touchée par des événements climatiques graves tels que des inondations, des tornades ou des ouragans.
Le partenariat s’appuie sur la plateforme publicitaire de Life360, lancée en septembre 2024, pour connecter ses 88 millions d’utilisateurs actifs mensuels dans le monde à des services pertinents lors d’événements météorologiques. La plateforme permettra des publicités ciblées pour les fournitures d’urgence et les services de reconstruction dans les zones affectées. Les alertes météo d’AccuWeather sont disponibles dans 71 pays et en plus de 200 langues, constituant un renforcement significatif des fonctionnalités de sécurité familiale de Life360.
Life360 (Nasdaq: LIF) hat eine strategische Partnerschaft mit AccuWeather angekündigt, um seinen Mitgliedern Echtzeit-Warnungen bei schweren Unwettern bereitzustellen. Die Integration benachrichtigt komplette Life360-Circles, wenn sich ein Mitglied in einem von Unwettern wie Überschwemmungen, Tornados oder Hurrikans betroffenen Gebiet befindet.
Die Partnerschaft nutzt Life360s Werbeplattform, die im September 2024 gestartet wurde, um seine 88 Millionen monatlich aktiven Nutzer weltweit während Wetterereignissen mit relevanten Diensten zu verknüpfen. Die Plattform ermöglicht gezielte Werbung für Notfallversorgung und Wiederherstellungsdienste in betroffenen Gebieten. Die Unwetterwarnungen von AccuWeather sind in 71 Ländern und in über 200 Sprachen verfügbar und stellen eine bedeutende Erweiterung der Familiensicherheitsfunktionen von Life360 dar.
- Integration with AccuWeather enhances family safety features
- Access to 88 million monthly active global users for targeted advertising
- New revenue opportunity through weather-related targeted advertising
- Expanded global reach with AccuWeather's presence in 71 countries
- None.
Insights
Life360's AccuWeather partnership enhances family safety while expanding advertising capabilities for targeted, weather-based monetization opportunities.
This strategic partnership between Life360 and AccuWeather represents a multi-dimensional product evolution that aligns perfectly with Life360's core value proposition of family safety while simultaneously expanding its monetization capabilities. The integration cleverly leveres AccuWeather's severe weather intelligence to notify all members of a Circle when someone is in an affected area, creating immediate practical utility for Life360's 88+ million monthly active users.
What's particularly noteworthy is how this partnership enhances Life360's advertising platform launched in September 2024. The company is building a sophisticated targeting layer that connects weather events with contextually relevant advertising opportunities – allowing brands to reach users with timely offers for emergency supplies or recovery services precisely when these needs arise. This approach transforms potential emergency situations into monetization opportunities while simultaneously providing genuine value to users.
The strategic brilliance lies in Life360's platform approach: rather than simply adding a weather feature, they've created an ecosystem where third-party integrations simultaneously enhance user experience and create new revenue streams. This partnership exemplifies Life360's dual-value strategy – delivering utility to families while creating meaningful engagement opportunities for advertisers. It's a textbook example of how mature platforms can leverage partnerships to enhance core functionality while expanding commercial capabilities without compromising their fundamental value proposition.
New integration leverages Life360’s ad platform to deliver even more value to members, keeping loved ones informed, safe, and connected this hurricane season and beyond
SAN FRANCISCO and STATE COLLEGE, Pa., Sept. 10, 2025 (GLOBE NEWSWIRE) -- Life360 (Nasdaq: LIF; ASX: 360), the leading family connection and safety company, today announced a new partnership with AccuWeather, the most accurate and most used source of weather forecasts and warnings globally. Through the partnership, Life360 members will begin receiving real-time severe weather alerts, personalized to their location, helping families prepare, respond, and stay connected through the chaos of severe weather.
This new feature, powered by AccuWeather’s industry-leading global weather intelligence and Superior Accuracy™, builds on Life360’s commitment to keeping families safer. Now live for all members, when someone in a Life360 Circle—a private group of family and close connections using the app—is in an area affected by severe weather, their entire Circle will be notified. This enables proactive communication, outreach, and coordination. Whether it’s a flood, tornado, hurricane, or any extreme meteorological event that can cause destructive or deadly effects on the ground, everyone stays informed, connected, and can take timely action to help and protect the people who matter most, no matter where they are.
“Life360 was originally inspired by the challenges families faced reconnecting in the aftermath of Hurricane Katrina,” said Lauren Antonoff, CEO of Life360. “Now 20 years later, this partnership with AccuWeather brings that full circle—by combining our real-time location technology with the most trusted weather alerts in the world, we’re making it easier for families to stay safe and protect each other, wherever they are.”
This integration marks the latest strategic partnership for Life360’s advertising platform, which launched in September 2024. The platform connects Life360’s highly engaged audience of more than 88 million monthly active global users with brands, products, and services that are relevant to their needs. Designed to deliver dual value—utility for families and meaningful engagement for partners— Life360’s partner integrations aim to further enhance everyday family life.
Life360 will leverage AccuWeather’s robust data to more effectively target advertising during weather events—connecting members with timely offers from brands that can help them stock up, prepare, or recover. For example, a home improvement retailer can now promote discounts on emergency supplies or repair services to members in affected areas, adding meaningful utility during critical moments.
“AccuWeather’s mission to save lives and protect property is perfectly aligned with Life360’s work to bring families closer together through the use of technology,” said Steven R. Smith, Chief Executive Officer of AccuWeather. “Partnering with Life360 allows us to empower families who depend on timely, relevant, trusted weather intelligence to keep their loved ones safer. Together, we are delivering potentially lifesaving value exactly when—and where—it matters most.”
AccuWeather, whose severe weather alerts are relied on by billions around the world, was a natural fit. Its forecasts and warnings are available in 71 countries, in more than 200 languages and dialects, and across digital platforms including AccuWeather.com, one of the top 100 most visited websites globally.
About Life360
Life360, Inc. (Nasdaq: LIF; ASX: 360), a leading family connection and safety company, keeps people close to the ones they love. The category-leading mobile app and Tile tracking devices empower members to stay connected to the people, pets, and things they care about most, with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. As a remote-first company based in the San Francisco Bay Area, Life360 serves approximately 88 million monthly active users (MAU), as of June 30, 2025, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life in all the moments that matter, big and small. For more information, please visit life360.com.
About AccuWeather
AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making.
Billions of people around the world rely on AccuWeather’s proven Superior Accuracy™ across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones.
AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 125 million on cable and streaming platforms. AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally who pay for the most accurate weather forecasts than from any other source.
Visit AccuWeather.com for the most accurate hyperlocal forecasts, weather news, and information, and download the free AccuWeather app for Android or iOS.
Media Contact:
Kristi Collura, Life360
kcollura@life360.com
Tyler Knowlton, AccuWeather
Tyler.Knowlton@accuweather.com or
pr@accuweather.com
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