Limitless X Launches New E-Commerce Site and Multi-Channel Product Expansion to Accelerate Q4 Growth and Profitability

Rhea-AI Summary

Limitless X (OTCQX: LIMX) has announced the launch of its upgraded e-commerce platform LimitlessX.com alongside a new Functional Gummies Collection. The platform features AI-powered recommendations, integrated content education, and smart cross-sell mechanics to boost customer lifetime value.

The company introduced five new gummy products targeting different wellness needs, including NAD+ boosting, hydration, cognitive enhancement, supergreens, and GLP-1 support. All products are vegan and made in the USA.

For Q4 2025, Limitless X is implementing a multi-channel strategy across TikTok Shop, Meta Shops, Amazon, and Walmart Marketplace. The company expects significant Q4 sales growth through improved average order value, enhanced conversion rates, and strategic retention tactics.

Positive

• Launch of next-generation e-commerce platform with AI-powered features and improved conversion capabilities
• Introduction of 5 new premium functional gummy products addressing diverse wellness needs
• Multi-channel expansion across major platforms (TikTok, Meta, Amazon, Walmart)
• Platform designed to improve customer lifetime value (LTV) and average order value (AOV)

Negative

• No specific financial metrics or growth targets provided
• Significant marketing spend required across multiple channels may impact profitability
• Heavy reliance on third-party platforms for distribution could affect margins

LOS ANGELES, Sept. 30, 2025 (GLOBE NEWSWIRE) -- Limitless X Holdings, Inc. (OTCQX: LIMX) today announced the launch of its fully upgraded, next-generation e-commerce and wellness content platform, LimitlessX.com, along with the official release of its advanced functional Gummies Collection. The company is doubling down on Q4 with an expanded product lineup, digital infrastructure, and a cross-platform strategy to deliver meaningful revenue growth, enhanced margins, and improved customer lifetime value (LTV).

“Our upgraded platform not only positions Limitless X as a product company, but as a digital wellness destination,” said Jas Mathur, Founder & CEO. “We’re building a system that converts visitors into loyal customers and maximizes revenue per user across the funnel.”

A PLATFORM BUILT FOR PERFORMANCE AND PROFITABILITY

The new LimitlessX.com represents more than a website – it’s a growth engine. Engineered for scale, personalization and performance, it includes:

• A mobile-optimized storefront with AI-powered product recommendations
• Integrated content education for customer trust and conversion
• Smart cross-sell/upsell mechanics to increase AOV and reorder frequency
• Auto-subscription flows and loyalty tracking to boost retention and LTV
• Backend infrastructure designed to support multi-SKU scale and real-time analytics
  
  

OFFICIAL LAUNCH: LIMITLESS FUNCTIONAL GUMMIES

Coinciding with the website launch, the company unveiled its new Limitless Gummies Collection, addressing top performance needs through premium, science-driven formulas:

• NZT-48 NAD+ Gummies – Boosts cognitive energy, memory, and cellular repair via NMN and NAD+ precursors.
• HYDR8 Creatine + Hydration Gummies – Combines creatine monohydrate and electrolytes for strength, hydration, and post-workout recovery.
• SuperShrooms Smart Focus Gummies – Features Lion’s Mane, Cordyceps, and Reishi to enhance mental clarity, focus, and adaptive performance.
• SuperFoods SuperGreens Blend Gummies – A daily detox and digestive support formula with spirulina, chlorella, and prebiotic fiber.
• SuperSlim GLP-1 Boosting Gummies – Supports appetite regulation and glucose balance with berberine, chromium, and ACV.
  
  

All products are vegan, non-GMO, made in the USA, and reflect the Limitless standard of clean-label innovation. Additional celebrity signature series gummies and limited-edition drops are already in production for Q4 and early 2026.

Q4 GROWTH STRATEGY: AGGRESSIVE MULTI-CHANNEL EXECUTION

Limitless X is entering Q4 with a full-stack revenue acceleration plan that leverages:

Platform Expansion

• Re-launched LimitlessX.com with full subscription, upsell, and analytics integrations
• Prepping a Limitless Health+ app for on-the-go content, coaching, and bundles
• Expanding fulfillment for faster D2C shipping and subscription continuity
  
  

Social Commerce Rollout

• TikTok Shop + TikTok Live activation with high-converting influencer partnerships
• Full catalog onboarding to Meta Shops (Facebook & Instagram)
• YouTube Shopping & Shorts monetization with fitness creators
  
  

Marketplace Penetration

• Integration with Amazon Seller Central and Walmart Marketplace
• Onboarding onto new marketplace partners in the Q4 pipeline
• Pursuing global expansion with distribution strategies focused on the UAE and India
  
  

Paid & Performance Media

• Cross-platform performance marketing (Meta, Google, TikTok, YouTube, Snapchat)
• Focus on reducing CPA, improving ROAS, and increasing customer acquisition velocity
• Enhanced segmentation for email/SMS remarketing and reactivation flows
  
  

PROJECTED Q4 SALES MOMENTUM

Limitless X anticipates a significant increase in Q4 sales driven by:

• Higher SKU velocity from the new Gummies line and upcoming product drops
• Improved AOV and conversion rates via platform enhancements
• Upselling through bundles, signature kits, and timed promotions
• Influencer-driven awareness campaigns across lifestyle, wellness, and fitness categories
• Strategic retention tactics, including early-access offers, loyalty incentives, and gamified referral systems
  
  

With lower CPAs, a rising repeat customer rate, and a wider assortment of SKUs to monetize, the company is on track to generate positive EBITDA while positioning for long-term compounding LTV.

FORWARD-LOOKING STATEMENTS

This release contains forward-looking statements, including expectations for sales growth, margin expansion, profitability, and platform rollout. These statements involve known and unknown risks and uncertainties that may cause actual results to differ materially from projections. Limitless X disclaims any intent or obligation to update forward-looking statements except as required by law.

ABOUT LIMITLESS X HOLDINGS, INC.

Limitless X Holdings, Inc. (OTCQX: LIMX) is creating a High-Growth, Value-Driven Ecosystem built to Look Good, Feel Great, and Achieve Peak Performance across Health, Wellness, Entertainment, Community, and Brand Development. Through its Wholly Owned Subsidiary, the company operates a rapidly expanding Direct-to-Consumer eCommerce Platform delivering Innovative Products and Services that drive transformation. Leveraging entry into Film, Television, and High-Performance Real Estate, Limitless X is developing Wellness-Centered Communities and Premium Lifestyle Destinations. With a strengthening Global Distribution Network, cutting-edge Digital Marketing, and powerful Strategic Partnerships, the company is positioned for aggressive International Expansion, Exceptional Customer Engagement, and Sustained Shareholder Value Creation, making Limitless X a Compelling Growth Story at the intersection of Wellness, Media, and Lifestyle Innovation.

Visit:
www.LimitlessX.com

For media inquiries:
Tamara Weston
Strategist
Tamara@miller-ink.com

Investor Relations:
IR@limitlessx.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/58e38be7-bd40-4c45-a3b9-fb53701cd0f8

FAQ

What new products did Limitless X (LIMX) launch in September 2025?

Limitless X launched a new Functional Gummies Collection including 5 products: NZT-48 NAD+ Gummies, HYDR8 Creatine Gummies, SuperShrooms Smart Focus Gummies, SuperFoods SuperGreens Blend Gummies, and SuperSlim GLP-1 Boosting Gummies.

What features does the new LimitlessX.com platform include?

The new platform includes AI-powered product recommendations, integrated content education, smart cross-sell/upsell mechanics, auto-subscription flows, loyalty tracking, and backend infrastructure for multi-SKU scale and real-time analytics.

How is Limitless X (LIMX) planning to expand its distribution in Q4 2025?

Limitless X plans to expand through multiple channels including TikTok Shop, Meta Shops (Facebook & Instagram), Amazon Seller Central, Walmart Marketplace, and international markets in the UAE and India.

What is Limitless X's strategy to improve profitability in Q4 2025?

The company aims to improve profitability through reduced customer acquisition costs, increased repeat customer rates, higher SKU velocity from new products, improved average order value, and strategic retention tactics including loyalty incentives.

What are the key features of Limitless X's new gummy products?

All gummy products are vegan, non-GMO, and made in the USA. Each product targets specific wellness needs with premium, science-driven formulas including ingredients like NAD+ precursors, creatine, mushroom extracts, and GLP-1 boosting compounds.