Scentbird and Lionsgate Announce Enchanting New Fragrance Collection For Twilight

Scentbird and Lionsgate (NYSE: LION) launched an exclusive Twilight Eau de Parfum on March 5, 2026, created with IMG Licensing and available only via Scentbird.

Rhea-AI Summary

Scentbird and Lionsgate (NYSE: LION) launched an exclusive Twilight Eau de Parfum on March 5, 2026, created with IMG Licensing and available only via Scentbird.

The floral amber fragrance and multi-phase campaign feature original cast members, experiential sampling, social storytelling, and limited-time subscription and à la carte formats.

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News Market Reaction – LION

On Mar 5, the day this news came out, LION closed 5.94% above the previous close.

Data tracked by StockTitan Argus for the Mar 5 session.

Key Figures

Press release date: March 5, 2026

Press release date

March 5, 2026

Announcement of Scentbird–Lionsgate Twilight fragrance collaboration

Historical Context

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Key Terms

eau de parfum

1 terms

eau de parfum technical

"Twilight Eau de Parfum is a floral amber scent crafted to evoke..."

A mid-to-high strength fragrance category that contains a higher proportion of perfume oil than lighter types, so it lasts longer on the skin and is sold at a higher price point; think of it as the strong cup of coffee compared with a weaker brew. Investors care because formulation and packaging choices affect a brand’s pricing power, profit margins, inventory turnover and how a product is marketed, all of which influence revenue and margins in the personal care and luxury goods sector.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Experience the Eternal Love Story in a Scented Form, with Exclusive Twilight Eau de Parfum 

NEW YORK, March 5, 2026 /PRNewswire/ -- Scentbird, the leading subscription-based fragrance discovery platform, announced a collaboration with Lionsgate's fan-favorite The Twilight Saga, debuting an exclusive Twilight Eau de Parfum, available only on Scentbird. The collaboration, facilitated by IMG Licensing, invites fans to experience the forbidden romance of the films in a completely new way through a fragrance that captures The Twilight Saga's eternal love story. It also reinforces Scentbird's strategy of positioning fragrance discovery as a cultural experience. 

"Twilight has always captured hearts with its timeless love story and moody, romantic world," said Elena Lécué, CMO at Scentbird. "This collaboration allows our subscribers to step into that world, translating the franchise's emotional depth into an unforgettable fragrance experience while connecting with a larger pop culture phenomenon." 

The Twilight Eau de Parfum is a floral amber scent crafted to evoke the saga's signature atmosphere. Plum butter opens with velvety warmth, blending into night-blooming tuberose and moon flower for a soft, after-dark glow. Notes of decadent macadamia and creamy woods finish the fragrance, capturing the essence of a story where love transcends time. 

The campaign launches with a multi-phase activation, combining social-first storytelling, with content featuring Ashley Greene and Jackson Rathbone of the original cast, experiential sampling, and select high-impact out-of-home placements. Fans can look forward to an integrated on-site experience on Scentbird, bringing the mood, inspiration, and narrative of The Twilight Saga directly to the brand's community. 

"This collaboration with Scentbird brings The Twilight Saga to life in an immersive and experiential way, captivating fans and first-time discoverers through a scent experience designed to be both shared and collected," said Debbie Olshan, Director of Consumer Products at Lionsgate. 

The Twilight Saga collection underscores Scentbird's ongoing approach of blending storytelling, identity, and sensory exploration into exclusive, entertainment-driven moments. By turning fragrance discovery into a shared fandom experience, Scentbird continues to position itself at the intersection of fandom, discovery, and self-expression. 

The Twilight Eau de Parfum, will be available for a limited time through Scentbird via subscription and select à la carte formats. 

For more information, visit: scentbird.com 

About Scentbird 
Scentbird is the leading fragrance discovery platform, offering subscribers access to hundreds of designer and niche fragrances through monthly subscriptions and exclusive limited-edition collections. By combining storytelling, culture, and self-expression, Scentbird empowers its community to explore and personalize fragrance like never before. 

About Lionsgate - Global Products & Experiences
Lionsgate Global Products & Experiences is a division within Lionsgate Studios Corp. (NYSE: LION), one of the world's leading standalone, pure-play content companies. By leveraging the studio's world-class portfolio of film and television brands and franchises, the division drives incremental revenue and builds consumer engagement via live shows and experiences, location-based entertainment destinations, games, physical and digital merchandise, and select strategic partnerships and investments.  

The group has developed multiple stage productions – including La La Land and Nashville heading to Broadway, and The Hunger Games and Wonder – integrations with marquee games (Call of Duty, Dead By Daylight, Roblox, and Fortnite), and collaborations with best-in-class consumer products licensees (LEGO, American Classics, Hot Toys, Funko, and more). Attractions based on Lionsgate's top franchises The Hunger Games, John Wick, SAW and other iconic IP can be found at theme parks and destinations in Asia, the United States, United Kingdom, and the Middle East, with the JOHN WICK EXPERIENCE now open in Las Vegas. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/scentbird-and-lionsgate-announce-enchanting-new-fragrance-collection-for-twilight-302704818.html

SOURCE Scentbird

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

When will the Twilight Eau de Parfum from Scentbird and Lionsgate (LION) be available?

The Twilight Eau de Parfum was announced on March 5, 2026 and is available for a limited time via Scentbird. According to Scentbird, availability includes subscription options and select à la carte purchases, with the launch supported by social and experiential activations.

How can fans purchase the exclusive Twilight fragrance from Scentbird (LION collaboration)?

Fans can purchase the exclusive Twilight Eau de Parfum through Scentbird's platform via subscription or select à la carte formats. According to Scentbird, the product is sold only on Scentbird with integrated on-site experiences and limited-time access for subscribers and direct buyers.

What are the main scent notes of the Twilight Eau de Parfum in the Scentbird and Lionsgate (LION) collection?

The fragrance is described as a floral amber with plum butter, night-blooming tuberose, and moon flower notes. According to Scentbird, it finishes with macadamia and creamy woods to evoke a moody, romantic Twilight Saga atmosphere for fans and collectors.

Will original Twilight cast members appear in Scentbird's campaign tied to Lionsgate (LION)?

Yes, the campaign features appearances by Ashley Greene and Jackson Rathbone from the original cast. According to Scentbird, the multi-phase activation pairs social-first storytelling with experiential sampling and high-impact out-of-home placements to engage fans.

Is the Twilight Eau de Parfum a permanent product offering from Scentbird and Lionsgate (LION)?

No, the Twilight Eau de Parfum is a limited-time offering available through Scentbird's subscription and select à la carte formats. According to Scentbird, the collection is intended as an exclusive, time-limited fandom-driven release rather than a permanent catalog item.

What kind of marketing activation supports the Scentbird and Lionsgate (LION) Twilight fragrance launch?

The launch uses a multi-phase activation combining social storytelling, experiential sampling, and selective out-of-home placements. According to Scentbird, the campaign integrates on-site experiences, cast content, and sampling to position fragrance discovery as a cultural, fandom-driven experience.