Scentbird and Lionsgate Announce Enchanting New Fragrance Collection For Twilight
Rhea-AI Summary
Scentbird and Lionsgate (NYSE: LION) launched an exclusive Twilight Eau de Parfum on March 5, 2026, created with IMG Licensing and available only via Scentbird.
The floral amber fragrance and multi-phase campaign feature original cast members, experiential sampling, social storytelling, and limited-time subscription and à la carte formats.
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News Market Reaction – LION
In the Mar 5 session, LION gained 5.94%, reflecting a notable positive market reaction. Argus tracked a peak move of +12.1% during that session. Argus tracked a trough of -2.5% from its starting point during tracking. Our momentum scanner triggered 40 alerts that day, indicating elevated trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Mar 03 | Marketing tech upgrade | Positive | -3.4% | Selected Orange Logic to centralize global marketing assets and approvals. |
| Feb 05 | Earnings release | Positive | +2.5% | Reported Q3 FY26 results with higher revenue and record library revenue. |
| Jan 26 | Board appointment | Positive | -1.1% | Appointed Steven Mnuchin to the Board, adding capital markets experience. |
| Jan 15 | Earnings date notice | Neutral | +2.8% | Announced timing and details for upcoming Q3 FY26 earnings call. |
| Dec 18 | Ad-tech partnership | Positive | +0.8% | Named FreeWheel exclusive ad-serving partner for U.S. FAST channels. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent LION news shows mixed reactions: strategic and governance updates sometimes saw negative moves, while earnings and distribution partnerships tended to be followed by modest gains.
Over the past several months, Lionsgate has focused on operational streamlining, capital markets activity, and franchise monetization. A Q3 FY26 report on Feb 5 highlighted $724.3M in revenue and record trailing 12‑month library performance. Governance evolved with Steven Mnuchin joining the Board on Jan 26, tied to major shareholders Liberty77 and MHR. Distribution and marketing initiatives included an exclusive FAST-channel ad partnership and a unified global DAM platform. Today’s Twilight fragrance collaboration extends the company’s strategy of leveraging iconic IP into new consumer experiences.
Key Terms
eau de parfum technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Experience the Eternal Love Story in a Scented Form, with Exclusive Twilight Eau de Parfum
"Twilight has always captured hearts with its timeless love story and moody, romantic world," said Elena Lécué, CMO at Scentbird. "This collaboration allows our subscribers to step into that world, translating the franchise's emotional depth into an unforgettable fragrance experience while connecting with a larger pop culture phenomenon."
The Twilight Eau de Parfum is a floral amber scent crafted to evoke the saga's signature atmosphere. Plum butter opens with velvety warmth, blending into night-blooming tuberose and moon flower for a soft, after-dark glow. Notes of decadent macadamia and creamy woods finish the fragrance, capturing the essence of a story where love transcends time.
The campaign launches with a multi-phase activation, combining social-first storytelling, with content featuring Ashley Greene and Jackson Rathbone of the original cast, experiential sampling, and select high-impact out-of-home placements. Fans can look forward to an integrated on-site experience on Scentbird, bringing the mood, inspiration, and narrative of The Twilight Saga directly to the brand's community.
"This collaboration with Scentbird brings The Twilight Saga to life in an immersive and experiential way, captivating fans and first-time discoverers through a scent experience designed to be both shared and collected," said Debbie Olshan, Director of Consumer Products at Lionsgate.
The Twilight Saga collection underscores Scentbird's ongoing approach of blending storytelling, identity, and sensory exploration into exclusive, entertainment-driven moments. By turning fragrance discovery into a shared fandom experience, Scentbird continues to position itself at the intersection of fandom, discovery, and self-expression.
The Twilight Eau de Parfum, will be available for a limited time through Scentbird via subscription and select à la carte formats.
For more information, visit: scentbird.com
About Scentbird
Scentbird is the leading fragrance discovery platform, offering subscribers access to hundreds of designer and niche fragrances through monthly subscriptions and exclusive limited-edition collections. By combining storytelling, culture, and self-expression, Scentbird empowers its community to explore and personalize fragrance like never before.
About Lionsgate - Global Products & Experiences
Lionsgate Global Products & Experiences is a division within Lionsgate Studios Corp. (NYSE: LION), one of the world's leading standalone, pure-play content companies. By leveraging the studio's world-class portfolio of film and television brands and franchises, the division drives incremental revenue and builds consumer engagement via live shows and experiences, location-based entertainment destinations, games, physical and digital merchandise, and select strategic partnerships and investments.
The group has developed multiple stage productions – including La La Land and
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SOURCE Scentbird