Spin Master Expands Studio Lineup for Hellbreak™ with Blumhouse, AMC and Lionsgate
Rhea-AI Summary
Spin Master (TSX: TOY) announced new studio collaborators for its horror trading card game Hellbreak, launching in Fall 2026. AMC Global Media, Blumhouse and Lionsgate join Universal Products & Experiences, bringing well-known horror IP, custom art from 43+ artists and replayable, head-to-head gameplay.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Positive
- Multi-studio horror IP collaboration for Hellbreak with AMC, Blumhouse, Lionsgate and Universal
- Hellbreak launch window set for Fall 2026 with first set release
- Over 43 artists providing 100% custom illustrations for Hellbreak set one
- Features iconic characters like Dracula, The Bride of Frankenstein and Jaws in first set
Negative
- None.
News Market Reaction – LION
On the day this news was published, LION declined 0.66%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| May 21 | Q4 FY26 earnings | Positive | +15.8% | Strong Q4 FY26 revenue, profit and cash flow metrics versus recent history. |
| May 19 | Licensing partnership | Positive | +0.5% | New Cinema Puzzles deal extending film IP into premium jigsaw collectibles. |
| May 07 | Earnings call scheduling | Neutral | -3.0% | Announcement of date and time for fiscal 2026 earnings release and call. |
| Mar 05 | Brand extension | Positive | +5.9% | Launch of John Wick–inspired fragrance with Scentbird to deepen franchise monetization. |
| Mar 05 | Brand extension | Positive | +5.9% | Twilight fragrance launch with Scentbird leveraging film IP and cast-driven marketing. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent commercial tie-in and licensing news for Lionsgate has tended to draw modestly positive price reactions, while earnings produced a notably stronger upside move.
Key Terms
trading card game technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
"Hellbreak represents an exciting step forward in expanding our games portfolio by bringing premium entertainment studio IP from across the genre into the rapidly growing trading card category," said Doug Wadleigh, Spin Master's President of Toys. "Taking a multi-studio approach, leading with Universal Pictures, and expanding to include AMC, Blumhouse and Lionsgate, we're building an enduring game that will enthrall horror and tabletop game enthusiasts alike."
"Blumhouse has spent more than two decades building horror that gets under your skin and refuses to leave," said Jason Blum, Founder and CEO of Blumhouse. "Hellbreak captures that feeling and hands it directly to players. Bringing our worlds to the tabletop, one card at a time, is exactly the kind of fan obsessed play we love."
The Hellbreak trading card game will feature icons of evil, compelling settings and thrilling storylines. Developed in collaboration with Ghost Galaxy, Hellbreak is a head-to-head game that plunges players into the heart of horror. To begin, each player selects a fearsome monster to lead their deck. Over a series of rounds, players build up resources, marshal their minions and launch devastating attacks. The first player to kill the opposing monster wins!
The game features all-new,
About Spin Master
Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences across its three creative centres: Toys, Entertainment and Digital Games. With worldwide toy distribution, Spin Master is best known for award-winning brands including PAW Patrol®, Melissa & Doug®, Bakugan® and Rubik's® Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca® and Piknik™, Spin Master engages close to 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs close to 2,500 team members globally.
About LIONSGATE Global Products & Experiences
Lionsgate Global Products & Experiences is a division within Lionsgate Studios Corp. (NYSE: LION), one of the world's leading standalone, pure-play content companies. By leveraging the studio's world-class portfolio of film and television brands and franchises, the division drives incremental revenue and builds consumer engagement via live shows and experiences, location-based entertainment destinations, games, physical and digital merchandise, and select strategic partnerships and investments.
The group has developed multiple stage productions – including La La Land and Dirty Dancing heading to Broadway, and The Hunger Games and Wonder – integrations with marquee games (Call of Duty, Dead By Daylight, Roblox, and Fortnite), and collaborations with best-in-class consumer products licensees (LEGO, American Classics, Hot Toys, Funko, and more). Attractions based on Lionsgate's top franchises The Hunger Games, John Wick, SAW and other iconic IP can be found at theme parks and destinations in
About UNIVERSAL PRODUCTS & EXPERIENCES
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal's iconic collection of brands, intellectual properties, characters, and stories based on the company's extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E's lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.
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SOURCE Spin Master Corp.