Lenovo Enters the Karting World and Becomes the Title Sponsor of the Lenovo Kalì Kart Team
- Lenovo and Gruppo CRG – owner of the Kalì Kart brand – have signed a multi-year technology partnership to enhance kart production and elevate on-track performance.
- Lenovo’s AI-enhanced technology, solutions, and services will be deployed across the organization – from leadership to engineers and drivers – supporting all key functions, both at the track and at headquarters.
- The Lenovo Kart Academy will also be launched to foster the development of the next generation of motorsports talent.
Founded in 1960 in Lonato del Garda,
"Our partnership with Lenovo will provide strategic resources to the most talented drivers on their path toward professional motorsports, and help us set a new standard for innovation and high performance on global karting circuits by delivering the technology needed to succeed in the most competitive international championships,” commented Marco Angeletti, Marketing Director at Gruppo CRG. “With Lenovo’s support, we will greatly enhance the quality of our design and production processes by leveraging the most advanced AI tools. We’ve already begun integrating Lenovo’s cutting-edge technology, with impressive results in data analysis – both on track and remotely – as well as in simulations”.
To prepare for the next step in its evolution, the Group has turned to Lenovo to provide world-class technology infrastructure to lead innovation in the sport and further enhance on-track performance. From high-performing workstations and AI PCs to AI-ready servers, Motorola smartphones, and innovative solutions and services, Lenovo’s tech will power every aspect of the Group’s operations, from high-speed data acquisition and analysis, vehicle design, aerodynamic simulations, to remote collaboration, and more.
Lenovo’s technology will also support driver development. Lenovo devices will be used for coaching, enabling young athletes to analyze their performance and better understand their driving style. Additionally, the new Lenovo Kart Academy will be created to nurture the most talented drivers. Each season, a select group of emerging stars from the Lenovo Kalì Kart team will join the program and benefit from exclusive educational opportunities – including physical and mental training through collaborations with third-party providers such as Formula Medicine. The Academy drivers will also receive management support and benefit from tailored marketing and communications programs, with the goal of paving the way for their entry into Formula 1 in the coming years.
“We are proud to continue Lenovo’s strong legacy in motorsports by partnering with Gruppo CRG. Motorsports are the perfect testing ground for our technology, pushing it to the limit in demanding, mission-critical environments and showcasing how innovation can enhance operations, improve performance and create better experiences for all,” commented Alberto Spinelli, EMEA CMO at Lenovo. “This partnership is especially meaningful as it will enable us to contribute to the growth and education of the next generation of drivers – giving them the tools they need to become faster drivers, stronger team players, and ultimately, more complete athletes and individuals.”
As one of the world’s largest providers of computing devices to the educational sector, Lenovo is deeply committed to developing future talent and advancing STEM learning, through a range of global initiatives and partnerships like STEM Racing. Together with Gruppo CRG, Lenovo will explore opportunities to expand this partnership beyond karting, leveraging the team’s expertise, data, and personalities to create new STEM initiatives for students worldwide.
Finally, Lenovo’s brand will be prominently featured across all the team’s karts and official apparel – from drivers’ racing suits and helmets to uniforms – as well as on hospitality facilities, technical equipment, and the team’s digital and social channels.
The upcoming FIA Karting World Cup, taking place in
About Lenovo
Lenovo is a
About Gruppo CRG
Gruppo CRG is one of the world’s leading manufacturers of go-karts. It owns two brands — CRG and Kalì Kart — which it manages directly through two separate racing teams competing in the FIA Karting Championships and the most prestigious international events (WSK and Champions of the Future). The Group also produces technology for other prominent karting brands such as DR, Monster K, and GP Racing. From a sporting perspective, Gruppo CRG is one of the most successful organizations in the history of karting, with 27 World Championships and 25 FIA World Cups to its name, along with hundreds of national and continental titles. Kalì Kart and CRG are also the teams that trained several drivers who have reached Formula 1, including Max Verstappen, Lewis Hamilton, and, more recently, Franco Colapinto and Gabriel Bortoleto — a result of the company’s long-standing commitment to developing and promoting young karting talent. In addition to its Racing Division, CRG is also active in the Rental Kart sector, offering a complete range of karts — including a fully electric model. The company also organizes corporate team-building and Incentive events through a dedicated division coordinated by the marketing department. Commercially, the Group has a network of over 100 distributors across five continents and manufactures its go-karts in Desenzano del Garda,
View source version on businesswire.com: https://www.businesswire.com/news/home/20250903209984/en/
Chiara Degradi, cdegradi@lenovo.com
Source: Lenovo
