Welcome to our dedicated page for El Pollo Loco Ho news (Ticker: LOCO), a resource for investors and traders seeking the latest updates and insights on El Pollo Loco Ho stock.
El Pollo Loco Holdings, Inc. (NASDAQ: LOCO) is the parent company of El Pollo Loco, which describes itself as the nation’s leading fire-grilled chicken restaurant. This news page aggregates company announcements, product launches, promotional campaigns and financial updates related to LOCO stock and the El Pollo Loco restaurant system.
Recent news releases highlight menu innovations such as Double Chicken Burrito Bowls and Double Pollo Salads, both built around the brand’s citrus-marinated, fire-grilled chopped chicken and Mexican or Mexican-inspired flavors. The company also announces seasonal promotions like the “12 Days of Pollo” for Loco Rewards members and National Chicken Month campaigns that feature BOGO offers and special contests.
Investors and followers of LOCO can also find updates on quarterly financial results, where El Pollo Loco reports metrics such as company-operated restaurant revenue, franchise revenue, system-wide comparable restaurant sales, restaurant contribution and Adjusted EBITDA. These earnings announcements are often paired with details on conference calls and webcasts hosted by company leadership.
Corporate governance and investor-relations developments appear in the news flow as well, including appointments of independent directors, board leadership changes and participation in investor conferences such as the ICR Conference. Together, these items provide a view into how El Pollo Loco manages its restaurant footprint, menu strategy and capital markets communications.
For anyone tracking LOCO stock or the broader El Pollo Loco brand, this page offers a centralized view of official company news, from menu introductions and loyalty initiatives to financial performance and board-level updates.
El Pollo Loco (NASDAQ: LOCO) is testing five new menu items across ~60 restaurants in California and Utah from now through late April 2026. The tests include Honey Chipotle BBQ meals, Loco Tenders, Loaded Quesadillas, a Crispy Grilled Chicken Sandwich, and Horchata coffee drinks.
The company said these market tests support its 2026 focus on culinary innovation, guest variety, and iterative feedback; eight more menu tests are planned later in 2026.
El Pollo Loco (NASDAQ: LOCO) will report fourth quarter and full year 2025 results and host a conference call on Thursday, March 12, 2026 at 4:30 PM ET.
CEO Liz Williams and CFO Ira Fils will host. A press release will be issued shortly after market close; the call will be webcast and archived at investor.elpolloloco.com.
Dial-in: 201-493-6780. Replay: 412-317-6671, passcode 13757075 (available through March 26, 2026).
El Pollo Loco (NASDAQ: LOCO) launched a Protein Packed Menu on February 24, 2026, featuring 24 protein-focused items, all priced under $15. Items range from 23g to 74g of protein, with examples like the Double Chicken Bowl (74g, 930 cal) and Guacamole Chicken Burrito (59g, 960 cal).
The curated selection spans bowls, burritos, salads, and meals centered on the brand's fire-grilled chicken and is available online at the company's menu page.
El Pollo Loco (NASDAQ: LOCO) is launching limited-time Baja Double Tostadas and Baja Shrimp Tacos starting February 18, 2026. The menu adds three double-tostada varieties (shrimp, chicken, chicken & shrimp) plus Baja Shrimp Tacos, featuring a new Lime Crema sauce and chili lime seasoning.
El Pollo Loco (NASDAQ: LOCO) appointed Frank Garrido as an independent director, effective March 1, 2026, filling the vacancy created by Mark Buller’s retirement effective February 28, 2026. Garrido is Executive Vice President – Chief Restaurant Officer at Domino’s and joined Domino’s in 2017.
The Board and CEO highlighted Garrido’s restaurant operations experience and Buller’s 10-year service as relevant to the company’s expansion and operations priorities.
El Pollo Loco (NASDAQ: LOCO) and WNBA star Arike Ogunbowale launched the “Bring the Fire” contest via the El Pollo Loco Foundation to support school sports teams nationwide. Five teams will each receive $2,000 in new equipment, totaling $10,000. The contest runs through February 19, 2026, with winners announced mid‑March 2026 on El Pollo Loco’s Instagram. The initiative follows a $10,000 donation and surprise visit to Lancaster High School, and entries require an Instagram video tagging @elpolloloco, @arike_ogunbowale, and hashtags #EPLfire and #Contest.
El Pollo Loco (NASDAQ: LOCO) will participate in the 28th Annual ICR Conference in Orlando, FL on January 12, 2026. The company will host a fireside chat at 11:30 AM ET and meet with institutional investors during the conference. The fireside chat will be webcast live and accessible via the company website under the Investors tab at www.elpolloloco.com.
El Pollo Loco (NASDAQ: LOCO) on January 5, 2026 introduced Double Pollo Salads, a new product line featuring double portions of its citrus-marinated, fire-grilled chopped chicken breast across three flavors: Mexican Caesar, Street Corn and limited-time Bacon Ranch. The Street Corn and Mexican Caesar versions contain 52 grams of protein each; Bacon Ranch contains 61 grams of protein (all protein counts exclude dressing). Each salad pairs two scoops of chicken with super greens, avocado, cotija cheese and signature dressings.
The salads are available now nationwide for customers to order.
El Pollo Loco (NASDAQ: LOCO) announced that Robert D. Wright and Tana Davila will join the Board as independent directors, effective January 1, 2026. Wright is CEO of Potbelly and led its expansion and digital growth through a 2025 acquisition by RaceTrac. Davila is CMO of Dutch Bros Coffee and previously held CMO roles at CKE and P.F. Chang’s. William “Bill” Floyd and Samuel Borgese will retire from the Board effective December 31, 2025, and Douglas Babb will become Chairperson upon Floyd’s retirement. Deborah Gonzales and Joe Taylor will assume Compensation and Audit committee chair roles, respectively.
El Pollo Loco (NASDAQ: LOCO) is bringing back its fourth annual “12 Days of Pollo” promotion, offering a new daily deal for Loco Rewards members from December 1–12, 2025. Deals include BOGO burritos and quesadillas, family meals, percent-off offers, bonus rewards points, and meal discounts. Same-day sign-ups are eligible for that day’s offer. On Giving Tuesday (Dec 2), the company will donate $2 per $10 Classic Tostada Combo redeemed, up to $15,000, to No Kid Hungry. The campaign also features social-media surprises and a holiday character called the “Chicken in the Kitchen.” Full terms and rewards details are available at ElPolloLoco.com.