Double Pollo Fit Bowls are Back for a Limited Time Only

Rhea-AI Summary

El Pollo Loco (LOCO) has reintroduced its Double Pollo Fit Bowls across all locations for a time until February 19, 2025. The menu features two variants: the Classic Double Pollo Fit Bowl and the Street Corn Double Pollo Fit Bowl, both containing over 50 grams of protein and premium ingredients. The bowls start at $10.99, with a special promotion offering Loco Rewards members the Classic bowl for $7 on December 12 as part of the '12 Days of Pollo' promotion.

Both bowls feature a Super Greens blend base with double portions of fire-grilled chicken breast, hand-sliced avocados, and various fresh toppings, targeting health-conscious customers and those looking to increase their protein intake.

Positive

• -time menu offering could drive short-term sales growth
• Premium pricing at $10.99 suggests healthy profit margins
• Strategic timing aligns with New Year health resolutions
• Loyalty program promotion could increase customer engagement

Negative

• Temporary menu item may not significantly impact long-term revenue
• Higher ingredient costs could pressure margins

Offering 50+ grams of protein and freshly made, premium ingredients

COSTA MESA, Calif., Dec. 12, 2024 (GLOBE NEWSWIRE) -- El Pollo Loco, the nation’s leading fire-grilled chicken restaurant chain, announced today that the fan-favorite Double Pollo Fit Bowls are returning to menus systemwide for a limited time. With two mouthwatering flavors, more than 50 grams of protein, and high-quality ingredients, Double Pollo Fit Bowls are the better-for-you option that customers crave.

Double Pollo Fit Bowl flavors include:

• Classic Double Pollo Fit Bowl
  Super Greens blend featuring spinach and crisp lettuce topped with a double portion of our citrus-marinated, fire-grilled chopped chicken breast, hand-sliced avocados, shredded red cabbage and carrots blend, queso fresco, pepitas, and freshly prepared salsa fresca. Served with creamy cilantro dressing.

• Street Corn Double Pollo Fit Bowl
  Super Greens blend featuring spinach and crisp lettuce topped with a double portion of our citrus-marinated, fire-grilled chopped chicken breast, roasted corn and red peppers, hand-sliced avocados, queso fresco, chili lime seasoning, and freshly prepared salsa fresca. Served with creamy cilantro dressing.

“Our Double Pollo Fit Bowls are the perfect option when you’re craving bold, delicious flavors but don’t want to compromise your goals,” said Jill Adams, Chief Marketing Officer at El Pollo Loco. “Whether you’re looking to specifically increase your protein intake or get a head start on healthy eating habits for the new year, we’ve got you covered.”

Double Pollo Fit Bowls are available systemwide at El Pollo Loco restaurants until February 19, 2025, with prices starting at $10.99. As part of the 12 Days of Pollo promotion, Loco Rewards members can get the Classic Double Pollo Fit Bowl for $7 on December 12. Pricing and participation may vary. To place an order, visit ElPolloLoco.com or sign up for the Loco Rewards app.

About El Pollo Loco
El Pollo Loco (Nasdaq: LOCO) is the nation's leading fire-grilled chicken restaurant known for its craveable, flavorful, and better-for-you offerings. Recently voted as the #1 “Best Restaurant for Quick, Healthy Food” in USA TODAY’s 10 Best Readers’ Choice Awards, our menu features innovative meals with Mexican flavors made daily in our restaurants using quality ingredients. At El Pollo Loco, inclusivity is at the heart of our culture. Our community of over 4,000 employees reflects our commitment to creating a workplace where everyone has a seat at our table. Since 1980, El Pollo Loco has successfully expanded its presence, operating more than 495 company-owned and franchised restaurants across seven U.S. states: Arizona, California, Colorado, Nevada, Texas, Utah, and Louisiana. The company has also extended its footprint internationally, with ten licensed restaurant locations in the Philippines. For more information or to place an order, visit the Loco Rewards app or ElPolloLoco.com. Follow us on Instagram, TikTok, Facebook, or X.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/bafe1a3a-b0df-4e6e-bb46-5a424185c70d

FAQ

How long will El Pollo Loco's Double Pollo Fit Bowls be available in 2025?

The Double Pollo Fit Bowls will be available until February 19, 2025.

What is the protein content in LOCO's new Double Pollo Fit Bowls?

The Double Pollo Fit Bowls contain more than 50 grams of protein.

How much do El Pollo Loco's Double Pollo Fit Bowls cost?

Prices start at $10.99, with a special promotion price of $7 for Loco Rewards members on December 12.

What are the two flavors of LOCO's Double Pollo Fit Bowls?

The two flavors are the Classic Double Pollo Fit Bowl and the Street Corn Double Pollo Fit Bowl.

What is included in LOCO's Street Corn Double Pollo Fit Bowl?

It includes Super Greens blend, double portion of fire-grilled chicken breast, roasted corn and red peppers, avocados, queso fresco, chili lime seasoning, and salsa fresca with creamy cilantro dressing.