El Pollo Loco Brings Sweet Heat with New Mango Habanero Chicken
Rhea-AI Summary
El Pollo Loco is launching its new Mango Habanero Fire-Grilled Chicken starting January 30, 2025, marking the chain's first chicken flavor innovation in nearly a decade. The -time offering features a specially developed sauce that combines mango puree with habanero peppers, available on all Individual or Family Chicken Meals at no extra cost.
Pricing begins at $9.19 for a 2-piece Individual Chicken Meal with two small sides, and $25.79 for an 8-piece Family Chicken Meal with two large sides. The Mango Habanero Sauce is also available as a side option for an additional charge.
The launch coincides with El Pollo Loco's 50th anniversary year and complements their recent value initiatives, including the two for $5 Taco Tuesday deal, $5 Original Pollo Bowl, and Loco Friday Drops featuring rotating deals and giveaways through 2025 for Loco Rewards Members.
Positive
- Introduction of new product line coinciding with 50th anniversary
- Value-focused pricing strategy with multiple promotional offers
- Expansion of menu options without additional charges for meals
Negative
- -time availability may impact sustained revenue growth
- Additional charges for sauce as side option could affect customer adoption
News Market Reaction – LOCO
In the trading session that priced this news, LOCO gained 1.19%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
New Flavor Innovation Available for a Limited Time Starting January 30
COSTA MESA, Calif., Jan. 29, 2025 (GLOBE NEWSWIRE) -- El Pollo Loco, the nation's leading fire-grilled chicken restaurant known for its craveable, flavorful food, is cranking up the heat with the all-new Mango Habanero Fire-Grilled Chicken. With a perfect blend of sweet and spicy, there’s no better complement to the chain’s fire-grilled chicken. For a limited time, starting January 30, fans can satisfy their swicy cravings with the new Mango Habanero Chicken Meals and Family Meals or order it a la carte.
“After months of culinary development in our test kitchen, we are pleased to introduce this new vibrant Mango Habanero Sauce which perfectly balances the sweetness of mango puree with the fiery kick of habanero peppers,” said Chef Rene Pisciotti, El Pollo Loco’s Head of Culinary Innovation. “This flavor combination amplifies our citrus-marinated, fire-grilled chicken.”
The new Mango Habanero Chicken is El Pollo Loco’s first chicken flavor innovation in almost a decade, and its introduction couldn’t be more perfectly timed as the brand enters its 50th anniversary year. Mango Habanero Chicken is available on all Individual or Family Chicken Meals for no additional charge.
“We are thrilled to offer consumers a delicious new flavor that delivers on taste at a value price that we know consumers are looking for,” said Liz Williams, El Pollo Loco CEO. “Our ability to bring together flavorful, healthier options and a winning customer experience truly differentiates El Pollo Loco”
El Pollo Loco has extended their value proposition recently through promotions such as their two for
Pricing starts at
Be sure to download the Loco Rewards app and follow @elpolloloco on social media to be among the first to learn about deals and menu offerings.
Planning a large gathering? El Pollo Loco catering is perfect for any event. Price and availability may vary by location.
About El Pollo Loco
El Pollo Loco (Nasdaq: LOCO) is the nation's leading fire-grilled chicken restaurant known for its craveable, flavorful, and better-for-you offerings. Recently voted as the #1 “Best Restaurant for Quick, Healthy Food” in USA TODAY’s 10 Best Readers’ Choice Awards, our menu features innovative meals with Mexican flavors made daily in our restaurants using quality ingredients. At El Pollo Loco, inclusivity is at the heart of our culture. Our community of over 4,000 employees reflects our commitment to creating a workplace where everyone has a seat at our table. Since 1980, El Pollo Loco has successfully expanded its presence, operating more than 495 company-owned and franchised restaurants across seven U.S. states: Arizona, California, Colorado, Nevada, Texas, Utah, and Louisiana. The company has also extended its footprint internationally, with ten licensed restaurant locations in the Philippines. For more information or to place an order, visit the Loco Rewards app or ElPolloLoco.com. Follow us on Instagram, TikTok, Facebook, or X.
MEDIA CONTACT:
Glenda Vaquerano
The ID Agency
Account Director
eplmedia@theidagency.com
Brittney Shaffer
El Pollo Loco
Director of Brand Communications
media@elpolloloco.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8c8decf8-0825-4f52-b973-f88a2dc47f73
