El Pollo Loco Celebrates Growth Milestone with 500th U.S. Restaurant
El Pollo Loco (NASDAQ: LOCO) announced the opening of its 500th U.S. restaurant in Colorado Springs on Oct 17, 2025, marking the chain’s 50th anniversary milestone. The new location at 825 E. Fillmore Street is the brand’s third Colorado restaurant and arrives amid a year of expansion with 10 new openings planned in 2025, most outside California. The company highlighted a strong development pipeline with restaurants under construction in El Paso, Dallas, Albuquerque, and Greater Seattle, and promotional activity including a $5 Two-Piece Chicken offer for Loco Rewards members on Oct 17, 2025.
The announcement emphasizes brand marketing initiatives, recent menu innovations, athlete partnerships, and ongoing franchise interest as drivers for national growth.
El Pollo Loco (NASDAQ: LOCO) ha annunciato l'apertura del 500° ristorante negli Stati Uniti a Colorado Springs il 17 ottobre 2025, segnando il traguardo del 50° anniversario della catena. La nuova sede in 825 E. Fillmore Street è il terzo ristorante in Colorado del marchio e arriva in un anno di espansione con 10 nuove aperture previste nel 2025, per lo più al di fuori della California. L'azienda ha evidenziato una forte pipeline di sviluppo con ristoranti in El Paso, Dallas, Albuquerque e Greater Seattle, e attività promozionali tra cui un'offerta $5 Two-Piece Chicken per i membri Loco Rewards il 17 ottobre 2025.
L'annuncio enfatizza iniziative di brand marketing, recenti innovazioni di menu, partnership sportive e un interesse continuo per i franchise come leva per la crescita nazionale.
El Pollo Loco (NASDAQ: LOCO) anunció la apertura de su 500º restaurante en EE. UU. en Colorado Springs el 17 de octubre de 2025, marcando el hito del 50 aniversario de la cadena. La nueva ubicación en 825 E. Fillmore Street es el tercer restaurante de Colorado de la marca y llega en medio de un año de expansión con 10 nuevas aperturas previstas para 2025, en su mayoría fuera de California. La compañía destacó una sólida cartera de desarrollo con restaurantes en construcción en El Paso, Dallas, Albuquerque y Greater Seattle, y actividad promocional que incluye una oferta de $5 Two-Piece Chicken para los miembros de Loco Rewards el 17 de octubre de 2025.
El anuncio enfatiza iniciativas de marketing de marca, innovaciones recientes de menú, asociaciones con atletas y el interés continuo de franquicias como motores para el crecimiento nacional.
El Pollo Loco (NASDAQ: LOCO)는 미국에서 다섯 번째 백 레스토랑의 오프닝을 Colorado Springs에서 2025년 10월 17일에 발표하며 체인의 50주년 기념을 기념했습니다. 새로운 매장 825 E. Fillmore Street은 브랜드의 컬로라도주에서 세 번째 매장이며, 캘리포니아를 벗어난 곳을 중심으로 2025년에 10개의 신규 매장 개설이 계획된 확장기의 한가운데에 도착합니다. 회사는 El Paso, Dallas, Albuquerque, 및 Greater Seattle에서 공사 중인 매장과 $5 Two-Piece Chicken 프로모션을 2025년 10월 17일에 Loco Rewards 회원들에게 제공하는 등 강력한 개발 파이프라인과 프로모션 활동을 강조했습니다.
공식 발표는 브랜드 마케팅 이니셔티브, 최근 메뉴 혁신, 선수 파트너십, 그리고 전국적 성장의 원동력으로서의 지속적인 프랜차이즈 관심을 강조합니다.
El Pollo Loco (NASDAQ: LOCO) a annoncé l'ouverture de son 500e restaurant aux États-Unis à Colorado Springs le 17 octobre 2025, marquant l'étape des 50 ans de la chaîne. Le nouvel établissement au 825 E. Fillmore Street est le troisième restaurant dans le Colorado de la marque et arrive en pleine année d'expansion avec 10 nouvelles ouvertures prévues en 2025, majoritairement en dehors de la Californie. L'entreprise a mis en avant un solide pipeline de développement avec des restaurants en construction à El Paso, Dallas, Albuquerque et Greater Seattle, ainsi qu'une activité promotionnelle incluant une offre $5 Two-Piece Chicken pour les membres Loco Rewards le 17 octobre 2025.
L'annonce met en évidence les initiatives de marketing de la marque, les récentes innovations du menu, les partenariats avec des athlètes et l'intérêt continu des franchises comme moteurs de la croissance nationale.
El Pollo Loco (NASDAQ: LOCO) gab die Eröffnung seines 500. US-Restaurants in Colorado Springs am 17. Oktober 2025 bekannt und markiert damit das 50. Jubiläum der Kette. Die neue Filiale in 825 E. Fillmore Street ist das dritte Restaurant in Colorado der Marke und kommt in einem Expansionsjahr mit 10 neuen Eröffnungen im Jahr 2025, überwiegend außerhalb Kaliforniens. Das Unternehmen hob eine starke Entwicklungspipeline mit Restaurants im Bau in El Paso, Dallas, Albuquerque und der Greater Seattle-Region hervor, sowie Werbeaktionen, darunter ein $5 Two-Piece Chicken-Angebot für Loco Rewards-Mitglieder am 17. Oktober 2025.
Die Ankündigung betont Marken-Marketing-Initiativen, jüngste Menu-Innovationen, Partnerschaften mit Athleten und das anhaltende Franchise-Interesse als Treiber für das nationale Wachstum.
El Pollo Loco (NASDAQ: LOCO) أعلن عن افتتاح المطعم الأميركي رقم 500 في كولورادو سبرينغز في 17 أكتوبر 2025، ليكون بذلك علامة فارقة في ذكرى مرور 50 عامًا على العلامة. يقع الموقع الجديد في 825 E. Fillmore Street وهو ثالث مطعم في كولورادو للعلامة التجارية ويأتي في خضم عام من التوسع مع 10 افتتاحات جديدة مخطط لها في 2025, ومعظمها خارج كاليفورنيا. أكدت الشركة وجود خط تطوير قوي مع مطاعم قيد الإنشاء في إل باسو ودالاس وألبوكيركي وجيتري سياتل، وأنشطة ترويجية بما فيها عرض $5 Two-Piece Chicken لأعضاء Loco Rewards في 17 أكتوبر 2025.
تؤكد الإعلانات مبادرات تسويق العلامة التجارية، وابتكارات القائمة الحديثة، وشراكات الرياضيين، والاهتمام المستمر بالامتياز كعوامل محركة للنمو الوطني.
El Pollo Loco (NASDAQ: LOCO) 宣布在科罗拉多 Springs开设其第 500家美国餐厅，日期为 2025年10月17日，标志着连锁店50周年纪念里程碑。新地点位于 825 E. Fillmore Street，是品牌在科罗来州的第三家餐厅，并在2025年的扩张年中到来，计划在2025年新增 10家店，其中大部分在加利福尼亚州以外。公司强调强劲的开发管线，El Paso、Dallas、Albuquerque以及Greater Seattle有餐厅在建，并且还包括一项面向 Loco Rewards 会员、日期为 2025年10月17日 的 $5 Two-Piece Chicken 促销活动。
公告强调品牌营销计划、最近的菜单创新、运动员合作，以及持续的特许经营热度，作为推动全国增长的动力。
- Reached 500th U.S. restaurant on Oct 17, 2025
- 10 new openings planned in 2025, majority outside California
- New restaurant is company’s third location in Colorado
- Promotional $5 Two-Piece Chicken offer for Loco Rewards on 10/17/25
- None.
Fire-grilled chicken brand expands footprint during its 50th anniversary year with new Colorado Springs location
COSTA MESA, Calif., Oct. 14, 2025 (GLOBE NEWSWIRE) -- El Pollo Loco is proud to announce the opening of its 500th restaurant, a significant milestone in the company’s growth and expansion. The new location, which will celebrate its Grand Opening on Friday, 10/17, builds on the brand’s 50-year legacy of bringing fire-grilled chicken and Mexican-inspired cuisine to new communities.
“Reaching 500 locations is a landmark achievement for El Pollo Loco, especially during our 50th anniversary year,” said El Pollo Loco Chief Executive Officer, Liz Williams. “It’s a testament to the strength of our brand and delicious food, coupled with the passion and loyalty of our team members and guests. Opening our 500th restaurant in Colorado Springs not only marks a significant moment in our growth, but also reinforces our continued commitment to delivering quality, fire-grilled chicken, and bold flavors to even more guests nationwide.”
The 500th restaurant milestone comes amid a year of steady expansion, with 10 new openings planned in 2025 - the majority outside of California where the brand is headquartered. This achievement reflects El Pollo Loco’s evolution from a regional favorite into a brand with strong momentum to grow nationally.
“Behind this milestone is one of the strongest development pipelines we’ve ever had,” said Chief Development Officer, Tim Welsh. “In addition to Colorado Springs, we have restaurants under construction in El Paso, Dallas, Albuquerque, and the Greater Seattle area, to name a few. We’re generating interest from franchisees who believe in the power of the brand, which gives us confidence in accelerating growth well beyond our core markets.”
The new Colorado Springs restaurant, located at 825 E. Fillmore Street, marks El Pollo Loco’s third location in the state of Colorado. As part of the 500th restaurant festivities - and the brand’s exclusive Loco Friday Drops program - Loco Rewards Members can enjoy a Two-Piece Chicken meal for just
The 500th restaurant opening comes during a year of record brand momentum:
- The “Loco” Era Began
In May, El Pollo Loco debuted its Let’s Get Loco™ manifesto video, encouraging people to pursue their passions boldly and satisfy their appetites fully. Launched in celebration of the brand’s 50th anniversary, the campaign marked a new chapter in El Pollo Loco’s evolution – doubling down on its commitment to fire-grilled chicken, quality ingredients, and bold, flavor-forward innovation.
- Menus Elevated
From reimagined quesadillas to extra helpings of fire-grilled chicken, El Pollo Loco continues to lead with crave-worthy menu innovation. This year’s highlights include Mango Habanero Chicken, two new Double Chicken Burrito Bowls, and expanded quesadilla offerings designed for flavor on-the-go.
- Big Moments
El Pollo Loco continues to make its mark through bold cultural activations. The brand tapped into the energy of sports by partnering with standout athletes like pro skater and X-Games gold medalist Paul “P-Rod” Rodriquez, NBA player Dalton Knecht and WNBA player Arike Ogunbowale, who helped introduce El Pollo Loco’s fire-grilled chicken to new audiences through local events and surprise fan experiences. The brand also rewarded one lucky fan with chicken for life as part of their Loco AI Challenge on social media.
With new restaurant openings planned across current and emerging markets, El Pollo Loco is poised to further expand its U.S. footprint in 2025 and beyond. For more information, visit ElPolloLoco.com.
Interested in bringing El Pollo Loco to your community? Learn more about franchise opportunities here.
* Valid 10/17/25 only for Loco Rewards members. Limit 1 per person. Tax and modifications extra. Not valid on combo or breast and wing option. Valid at participating locations and channels only.
About El Pollo Loco
El Pollo Loco (Nasdaq: LOCO) is the nation's leading fire-grilled chicken restaurant known for its craveable, flavorful, and better-for-you offerings. Named by USA Today 10 Best Reader’s Choice Awards as a “Best Restaurant for Quick, Healthy Food” two years in a row, our menu features innovative meals with Mexican-inspired flavors made daily in our restaurants using quality ingredients. At El Pollo Loco, inclusivity is at the heart of our culture. Our community of over 4,000 employees reflects our commitment to creating a workplace where everyone has a seat at our table. Since opening our first U.S. restaurant in 1980, El Pollo Loco has expanded to more than 500 company-owned and franchised restaurants across Arizona, California, Colorado, Louisiana, Nevada, Texas, and Utah, with additional locations in development. The company has also extended its footprint internationally, with licensed restaurant locations in the Philippines.
For more information or to place an order, visit the Loco Rewards app or ElPolloLoco.com. Follow us on Instagram, TikTok, Facebook, or X.
CONTACT:
DeVries Global
media@elpolloloco.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d995b0a7-ded7-4f95-bc24-a9f8649eab6a
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