El Pollo Loco Introduces New Fresca Salads and Wraps
Rhea-AI Summary
El Pollo Loco (LOCO) has launched new limited-time Fresca Salads and Wraps, offering customers the flexibility to enjoy their salads traditionally or wrapped in whole wheat tortillas. The menu features two variations: the Citrus Avocado Fresca and Mexican Cobb Fresca, both available as salads or wraps.
Each option includes a double portion of their signature citrus-marinated, fire-grilled chicken breast, along with premium ingredients like hand-sliced avocados and cotija cheese. The items are priced between $9.00 - $12.00. While the Fresca items are limited-time offerings, the new Citrus Vinaigrette will become a permanent menu addition.
The launch coincides with the brand's refresh, featuring a new 15-second ad spot that showcases a more modern and energetic tone.
Positive
- Introduction of new portable menu items catering to on-the-go consumers
- Premium ingredients and double portion of chicken in new offerings
- Addition of permanent new menu item (Citrus Vinaigrette)
- Brand refresh with modern marketing approach
Negative
- Limited time availability of the new Fresca Salads and Wraps
- Higher price point range ($9.00-$12.00) may impact accessibility
News Market Reaction – LOCO
On the day this news was published, LOCO declined 0.21%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Portable, craveable items give consumers a whole new reason to say “Let’s Get Loco™”
COSTA MESA, Calif., May 15, 2025 (GLOBE NEWSWIRE) -- El Pollo Loco, the nation's leading fire-grilled chicken restaurant, is asking customers: Do you want your made-to-order salad wrapped or unwrapped? The brand is proud to unveil two limited time options for guests looking to experience flavorful meals made from quality ingredients made to be enjoyed on-the-go with its new Fresca Salads and Wraps.
The Fresca Salads and Wraps feature two distinct (and uniquely craveable) flavor profiles, available as a freshly made traditional salad in a bowl or wrapped in a whole wheat tortilla for a convenient, on-the-go meal:
- CITRUS AVOCADO FRESCA SALAD: Super greens blend with spinach and crisp lettuce topped with a double portion of our citrus-marinated, fire-grilled chopped chicken breast, hand-sliced avocados, crumbled cotija cheese, shredded red cabbage and carrots, and freshly prepared salsa fresca. Served with a new signature citrus vinaigrette made with a squeeze of lime, lemon, and orange.
- MEXICAN COBB FRESCA SALAD: Super greens blend with spinach and crisp lettuce topped with a double portion of our citrus-marinated, fire-grilled chopped chicken breast, hand-sliced avocados, bacon, roasted corn and red peppers, and crumbled cotija cheese. Served with creamy cilantro dressing.
- CITRUS AVOCADO FRESCA WRAP: A whole wheat tortilla filled with a generous portion of citrus-marinated, fire-grilled chopped chicken breast, crisp super greens blend with spinach, shredded red cabbage and carrots, crumbled cotija cheese, hand-sliced avocados, freshly-prepared salsa fresca and new signature citrus vinaigrette made with a squeeze of lime, lemon, and orange, all wrapped up for on-the-go convenience.
- MEXICAN COBB FRESCA WRAP: A whole wheat tortilla filled with a generous portion of our citrus-marinated, fire-grilled chopped chicken breast, crisp super greens blend with spinach, bacon, roasted corn and red peppers, crumbled cotija cheese, hand-sliced avocados and creamy cilantro dressing, all wrapped up for on-the-go convenience.
“Fresca Salads and Wraps highlight the true versatility of our delicious fire-grilled chicken,” said Jill Adams, El Pollo Loco CMO. “Whether you want to eat your salad in a bowl or as a wrap, our Fresca products deliver on quality and portability – not to mention lots of craveability with our iconic Creamy Cilantro or our new Citrus Vinaigrette dressings.”
Prices for a la carte Fresca Salads and Wraps range from
These new items not only showcase menu and flavor innovation but will also be the first products featured in an ad spot reflecting the recent brand refresh. The :15 ad spot includes close-up shots of the Fresca Salads and Wraps with bright colors and bold angles giving the brand a more modern and energetic tone than has been reflected in previous ad campaigns.
For more information or to find the nearest restaurant location, visit ElPolloLoco.com.
To stay updated on the latest deals and offerings, download the Loco Rewards app and follow @elpolloloco on social media.
About El Pollo Loco
El Pollo Loco (Nasdaq: LOCO) is the nation's leading fire-grilled chicken restaurant known for its craveable, flavorful, and better-for-you offerings. Recently voted as the #1 “Best Restaurant for Quick, Healthy Food” in USA TODAY’s 10 Best Readers’ Choice Awards, our menu features innovative meals with Mexican flavors made daily in our restaurants using quality ingredients. At El Pollo Loco, inclusivity is at the heart of our culture. Our community of over 4,000 employees reflects our commitment to creating a workplace where everyone has a seat at our table. Since 1980, El Pollo Loco has successfully expanded its presence, operating more than 495 company-owned and franchised restaurants across seven U.S. states: Arizona, California, Colorado, Nevada, Texas, Utah, and Louisiana. The company has also extended its footprint internationally, with licensed restaurant locations in the Philippines. For more information or to place an order, visit the Loco Rewards app or ElPolloLoco.com. Follow us on Instagram, TikTok, Facebook, or X.
CONTACT:
DeVries Global
media@elpolloloco.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/718ab314-874a-482e-9e70-71fbfe5f80fe
FAQ
What are the new menu items at El Pollo Loco (LOCO) in 2025?
How much do El Pollo Loco's new Fresca Salads and Wraps cost?
What ingredients are in El Pollo Loco's Citrus Avocado Fresca Salad?
Is El Pollo Loco's new Citrus Vinaigrette dressing permanent?
What is included in El Pollo Loco's Mexican Cobb Fresca Salad?
