El Pollo Loco Introduces New Fresca Salads and Wraps
El Pollo Loco (LOCO) has launched new limited-time Fresca Salads and Wraps, offering customers the flexibility to enjoy their salads traditionally or wrapped in whole wheat tortillas. The menu features two variations: the Citrus Avocado Fresca and Mexican Cobb Fresca, both available as salads or wraps.
Each option includes a double portion of their signature citrus-marinated, fire-grilled chicken breast, along with premium ingredients like hand-sliced avocados and cotija cheese. The items are priced between $9.00 - $12.00. While the Fresca items are limited-time offerings, the new Citrus Vinaigrette will become a permanent menu addition.
The launch coincides with the brand's refresh, featuring a new 15-second ad spot that showcases a more modern and energetic tone.
El Pollo Loco (LOCO) ha lanciato nuove Insalate e Wraps Fresca disponibili per un periodo limitato, offrendo ai clienti la possibilità di gustare le insalate nella versione classica o avvolte in tortillas integrali. Il menu propone due varianti: la Citrus Avocado Fresca e la Mexican Cobb Fresca, entrambe disponibili sia come insalata che come wrap.
Ogni opzione include una doppia porzione del loro petto di pollo alla griglia marinato agli agrumi, accompagnato da ingredienti di alta qualità come avocado tagliati a mano e formaggio cotija. I prezzi variano tra $9.00 e $12.00. Sebbene le proposte Fresca siano offerte a tempo limitato, la nuova Vinaigrette agli Agrumi diventerà un elemento fisso del menu.
Il lancio coincide con il restyling del marchio, che presenta un nuovo spot pubblicitario di 15 secondi caratterizzato da un tono più moderno ed energico.
El Pollo Loco (LOCO) ha lanzado nuevas Ensaladas y Wraps Fresca por tiempo limitado, ofreciendo a los clientes la opción de disfrutar sus ensaladas de forma tradicional o envueltas en tortillas integrales. El menú incluye dos variantes: la Citrus Avocado Fresca y la Mexican Cobb Fresca, ambas disponibles como ensalada o wrap.
Cada opción contiene una porción doble de su pechuga de pollo a la parrilla marinada con cítricos, junto con ingredientes premium como aguacates cortados a mano y queso cotija. Los precios oscilan entre $9.00 y $12.00. Aunque los artículos Fresca son ofertas por tiempo limitado, la nueva Vinagreta de Cítricos será una adición permanente al menú.
El lanzamiento coincide con la renovación de la marca, que incluye un nuevo anuncio de 15 segundos con un tono más moderno y enérgico.
El Pollo Loco (LOCO)는 한시적으로 제공되는 새로운 프레스카 샐러드 및 랩을 출시하여 고객들이 전통적인 샐러드 형태 또는 통밀 토르티야에 싸서 즐길 수 있는 선택권을 제공합니다. 메뉴에는 시트러스 아보카도 프레스카와 멕시칸 콥 프레스카 두 가지 변형이 있으며, 모두 샐러드 또는 랩으로 제공됩니다.
각 옵션에는 시그니처인 감귤 마리네이드 화덕 구이 치킨 가슴살이 두 배로 들어가며, 손으로 썬 아보카도와 코티하 치즈 같은 프리미엄 재료가 포함되어 있습니다. 가격대는 $9.00 - $12.00 사이입니다. 프레스카 메뉴는 한시적 제공이지만, 새로운 시트러스 비네그레트는 메뉴에 영구적으로 추가될 예정입니다.
이번 출시는 브랜드 리프레시와 함께 진행되며, 보다 현대적이고 활기찬 분위기의 15초 광고도 공개되었습니다.
El Pollo Loco (LOCO) a lancé de nouvelles Salades et Wraps Fresca en édition limitée, offrant aux clients la possibilité de déguster leurs salades de manière traditionnelle ou enroulées dans des tortillas de blé complet. Le menu propose deux variantes : la Citrus Avocado Fresca et la Mexican Cobb Fresca, disponibles en salades ou en wraps.
Chaque option comprend une double portion de leur poitrine de poulet grillée au feu et marinée aux agrumes, accompagnée d'ingrédients de qualité supérieure tels que des avocats tranchés à la main et du fromage cotija. Les prix varient entre 9,00 $ et 12,00 $. Bien que les articles Fresca soient proposés pour une durée limitée, la nouvelle vinaigrette aux agrumes deviendra un ajout permanent au menu.
Ce lancement coïncide avec le rafraîchissement de la marque, qui présente un nouveau spot publicitaire de 15 secondes au ton plus moderne et dynamique.
El Pollo Loco (LOCO) hat neue, zeitlich begrenzte Fresca-Salate und Wraps eingeführt, die den Kunden die Möglichkeit bieten, ihre Salate traditionell oder in Vollkorn-Tortillas gewickelt zu genießen. Das Menü umfasst zwei Varianten: den Citrus Avocado Fresca und den Mexican Cobb Fresca, jeweils als Salat oder Wrap erhältlich.
Jede Option enthält eine doppelte Portion ihres charakteristischen, zitrusmarinierten, über offenem Feuer gegrillten Hähnchenbrustfilets sowie hochwertige Zutaten wie handgeschnittene Avocados und Cotija-Käse. Die Preise liegen zwischen $9,00 und $12,00. Während die Fresca-Artikel zeitlich begrenzt sind, wird das neue Citrus-Vinaigrette dauerhaft im Menü bleiben.
Der Launch fällt mit der Markenauffrischung zusammen, die einen neuen 15-sekündigen Werbespot mit einem moderneren und energiegeladenen Ton präsentiert.
- Introduction of new portable menu items catering to on-the-go consumers
- Premium ingredients and double portion of chicken in new offerings
- Addition of permanent new menu item (Citrus Vinaigrette)
- Brand refresh with modern marketing approach
- Limited time availability of the new Fresca Salads and Wraps
- Higher price point range ($9.00-$12.00) may impact accessibility
Insights
El Pollo Loco's new portable Fresca line aims to boost sales with premium-priced salads and wraps targeting health-conscious, on-the-go consumers.
El Pollo Loco (LOCO) is launching a strategic menu expansion with their new Fresca Salads and Wraps, offering dual format options that capitalize on two key consumer trends: health-conscious dining and on-the-go convenience. The limited-time offerings feature two flavor profiles (Citrus Avocado and Mexican Cobb) available either as traditional salads or wrapped in whole wheat tortillas.
The pricing structure reveals important insights about their margin strategy. With a
Particularly noteworthy is the company's decision to make the new Citrus Vinaigrette a permanent menu addition, suggesting confidence in its appeal beyond the promotional window. This signals a test-and-expand approach to menu innovation, where successful components of limited offerings can earn permanent status.
The marketing approach pairs this product launch with their recently refreshed brand positioning, using a new 15-second advertisement with "bright colors and bold angles" to convey a more "modern and energetic tone." This coordinated rollout demonstrates how LOCO is using menu innovation to reinforce broader brand repositioning efforts and potentially drive incremental traffic from both existing customers and new health-conscious consumers who might not have previously considered the chain.
Portable, craveable items give consumers a whole new reason to say “Let’s Get Loco™”
COSTA MESA, Calif., May 15, 2025 (GLOBE NEWSWIRE) -- El Pollo Loco, the nation's leading fire-grilled chicken restaurant, is asking customers: Do you want your made-to-order salad wrapped or unwrapped? The brand is proud to unveil two limited time options for guests looking to experience flavorful meals made from quality ingredients made to be enjoyed on-the-go with its new Fresca Salads and Wraps.
The Fresca Salads and Wraps feature two distinct (and uniquely craveable) flavor profiles, available as a freshly made traditional salad in a bowl or wrapped in a whole wheat tortilla for a convenient, on-the-go meal:
- CITRUS AVOCADO FRESCA SALAD: Super greens blend with spinach and crisp lettuce topped with a double portion of our citrus-marinated, fire-grilled chopped chicken breast, hand-sliced avocados, crumbled cotija cheese, shredded red cabbage and carrots, and freshly prepared salsa fresca. Served with a new signature citrus vinaigrette made with a squeeze of lime, lemon, and orange.
- MEXICAN COBB FRESCA SALAD: Super greens blend with spinach and crisp lettuce topped with a double portion of our citrus-marinated, fire-grilled chopped chicken breast, hand-sliced avocados, bacon, roasted corn and red peppers, and crumbled cotija cheese. Served with creamy cilantro dressing.
- CITRUS AVOCADO FRESCA WRAP: A whole wheat tortilla filled with a generous portion of citrus-marinated, fire-grilled chopped chicken breast, crisp super greens blend with spinach, shredded red cabbage and carrots, crumbled cotija cheese, hand-sliced avocados, freshly-prepared salsa fresca and new signature citrus vinaigrette made with a squeeze of lime, lemon, and orange, all wrapped up for on-the-go convenience.
- MEXICAN COBB FRESCA WRAP: A whole wheat tortilla filled with a generous portion of our citrus-marinated, fire-grilled chopped chicken breast, crisp super greens blend with spinach, bacon, roasted corn and red peppers, crumbled cotija cheese, hand-sliced avocados and creamy cilantro dressing, all wrapped up for on-the-go convenience.
“Fresca Salads and Wraps highlight the true versatility of our delicious fire-grilled chicken,” said Jill Adams, El Pollo Loco CMO. “Whether you want to eat your salad in a bowl or as a wrap, our Fresca products deliver on quality and portability – not to mention lots of craveability with our iconic Creamy Cilantro or our new Citrus Vinaigrette dressings.”
Prices for a la carte Fresca Salads and Wraps range from
These new items not only showcase menu and flavor innovation but will also be the first products featured in an ad spot reflecting the recent brand refresh. The :15 ad spot includes close-up shots of the Fresca Salads and Wraps with bright colors and bold angles giving the brand a more modern and energetic tone than has been reflected in previous ad campaigns.
For more information or to find the nearest restaurant location, visit ElPolloLoco.com.
To stay updated on the latest deals and offerings, download the Loco Rewards app and follow @elpolloloco on social media.
About El Pollo Loco
El Pollo Loco (Nasdaq: LOCO) is the nation's leading fire-grilled chicken restaurant known for its craveable, flavorful, and better-for-you offerings. Recently voted as the #1 “Best Restaurant for Quick, Healthy Food” in USA TODAY’s 10 Best Readers’ Choice Awards, our menu features innovative meals with Mexican flavors made daily in our restaurants using quality ingredients. At El Pollo Loco, inclusivity is at the heart of our culture. Our community of over 4,000 employees reflects our commitment to creating a workplace where everyone has a seat at our table. Since 1980, El Pollo Loco has successfully expanded its presence, operating more than 495 company-owned and franchised restaurants across seven U.S. states: Arizona, California, Colorado, Nevada, Texas, Utah, and Louisiana. The company has also extended its footprint internationally, with licensed restaurant locations in the Philippines. For more information or to place an order, visit the Loco Rewards app or ElPolloLoco.com. Follow us on Instagram, TikTok, Facebook, or X.
CONTACT:
DeVries Global
media@elpolloloco.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/718ab314-874a-482e-9e70-71fbfe5f80fe
FAQ
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