El Pollo Loco Turns Up The Heat with Exclusive Mango Habanero Flavor Test
Rhea-AI Summary
El Pollo Loco is conducting a -time test of its new Mango Habanero sauce at select locations in Orange County and Los Angeles. The new sauce combines sweet and spicy flavors and is available on the restaurant's signature fire-grilled chicken. Individual three-piece meals start at $10.89, while eight-piece family meals begin at $25.79. The test is being conducted at seven Orange County locations and one Los Angeles location. Customer response during this test period will help determine if the item becomes a permanent addition to the chain-wide menu.
Positive
- New product launch could potentially expand menu offerings
- Strategic test marketing approach to validate product demand before full rollout
Negative
- availability may restrict immediate revenue impact
- Test launch confined to only 8 locations out of entire chain
News Market Reaction – LOCO
In the trading session that priced this news, LOCO declined 1.65%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
The perfectly sweet and irresistibly spicy chicken meals will be available at select locations for a limited time
COSTA MESA, Calif., Oct. 25, 2024 (GLOBE NEWSWIRE) -- El Pollo Loco, the nation's leading fire-grilled chicken restaurant, is turning up the heat with a limited-time test of its all-new Mango Habanero sauce— available exclusively in select Orange County and Los Angeles locations.
WHO:
El Pollo Loco, beloved for its craveable, better-for-you fire-grilled chicken and bold flavors, is testing a thrilling new menu item that fans won’t want to miss.
WHAT:
The chefs at El Pollo Loco have outdone themselves with this sweet and spicy creation!
The restaurant chain’s famous fire-grilled chicken is coated with the new signature Mango Habanero sauce, which is perfectly sweet and irresistibly spicy. Available as your favorite individual chicken meals and family chicken meals, it’s the perfect flavor combination for every occasion.
But don’t wait—this flavor test is only available for a limited time, and sales during this test period will help determine if it will become a permanent chainwide menu item! Head to one of the exclusive locations below to try this “swicy” new item that’s sure to be a fan favorite!
Mango Habanero chicken pricing starts at
WHEN:
The Mango Habanero sauce is available now—but only for a limited time! Don’t miss out on this exclusive flavor experience.
WHERE:
This sweet-and-spicy creation is available at select locations in Orange County and one Los Angeles location:
Orange County Locations
- Anaheim
1201 South Beach Boulevard
969 South Euclid Avenue - Buena Park
5251 Beach Boulevard - Rancho Santa Margarita
22381 Antonio Parkway - Santa Ana
101 South Harbor Boulevard
2501 South Bristol Street
1702 East 17th Street
Los Angeles Location
- Lynwood
11118 Long Beach Boulevard
About El Pollo Loco
El Pollo Loco (Nasdaq: LOCO) is the nation's leading fire-grilled chicken restaurant known for its craveable, flavorful, and better-for-you offerings. Recently voted as the #1 “Best Restaurant for Quick, Healthy Food” in USA TODAY’s 10Best Readers’ Choice Awards, our menu features innovative meals with Mexican flavors made daily in our restaurants using quality ingredients. At El Pollo Loco, inclusivity is at the heart of our culture. Our community of over 4,000 employees reflects our commitment to creating a workplace where everyone has a seat at our table. Since 1980, El Pollo Loco has successfully expanded its presence, operating more than 495 company-owned and franchised restaurants across seven U.S. states: Arizona, California, Colorado, Nevada, Texas, Utah, and Louisiana. The company has also extended its footprint internationally, with ten licensed restaurant locations in the Philippines. For more information or to place an order, visit the Loco Rewards app or ElPolloLoco.com. Follow us on Instagram, TikTok, Facebook, or X.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0cba6e78-559a-4968-9ece-5223d8c38d22.
