El Pollo Loco Ups Their Value Game
El Pollo Loco announces new value offerings and digital payment capabilities. The restaurant chain is offering two tacos for $5 every Tuesday through December 31, 2024, and their Original Pollo Bowl for $5 through January 29, 2025. The Original Pollo Bowl features citrus-marinated fire-grilled chopped chicken with pinto beans, rice, cilantro, onions, and salsa fresca. Additionally, the company is introducing Apple and Google Pay options to their Loco Rewards app starting December 2024, responding to customer demands for more payment flexibility.
El Pollo Loco annuncia nuove offerte a valore e capacità di pagamento digitale. La catena di ristoranti offre due tacos a 5 dollari ogni martedì fino al 31 dicembre 2024, e il loro Original Pollo Bowl a 5 dollari fino al 29 gennaio 2025. L'Original Pollo Bowl presenta pollo grigliato a fuoco marinato agli agrumi con fagioli pinto, riso, coriandolo, cipolle e salsa fresca. Inoltre, l'azienda sta introducendo opzioni di pagamento Apple e Google nella loro app Loco Rewards a partire da dicembre 2024, rispondendo alle richieste dei clienti per una maggiore flessibilità nei pagamenti.
El Pollo Loco anuncia nuevas ofertas de valor y capacidades de pago digital. La cadena de restaurantes ofrece dos tacos por $5 cada martes hasta el 31 de diciembre de 2024, y su Original Pollo Bowl por $5 hasta el 29 de enero de 2025. El Original Pollo Bowl cuenta con pollo troceado a la parrilla marinado en cítricos, con frijoles pintos, arroz, cilantro, cebollas y salsa fresca. Además, la compañía está introduciendo opciones de pago de Apple y Google en su aplicación Loco Rewards a partir de diciembre de 2024, respondiendo a las demandas de los clientes por mayor flexibilidad en los pagos.
엘 폴로 로코가 새로운 가성비 제공과 디지털 결제 기능을 발표했습니다. 이 레스토랑 체인은 2024년 12월 31일까지 매주 화요일에 5달러에 타코 2개를 제공하며, 2025년 1월 29일까지 5달러에 오리지널 폴로 볼을 제공합니다. 오리지널 폴로 볼은 감귤식으로 재운 불에 구운 잘게 썬 치킨, 핀토 빈, 쌀, 고수, 양파, 신선한 살사로 구성되어 있습니다. 또한, 이 회사는 2024년 12월부터 Loco Rewards 앱에 애플 및 구글 페이 옵션을 도입하여 고객의 결제 유연성에 대한 요구에 부응하고 있습니다.
El Pollo Loco annonce de nouvelles offres à valeur et des capacités de paiement numérique. La chaîne de restauration propose deux tacos pour 5 dollars chaque mardi jusqu'au 31 décembre 2024, ainsi que leur Original Pollo Bowl pour 5 dollars jusqu'au 29 janvier 2025. L'Original Pollo Bowl contient du poulet haché grillé mariné aux agrumes, des haricots pinto, du riz, de la coriandre, des oignons et de la salsa fresca. De plus, la société introduira des options de paiement Apple et Google dans son application Loco Rewards à partir de décembre 2024, répondant aux demandes des clients pour plus de flexibilité de paiement.
El Pollo Loco kündigt neue Preisangebote und digitale Zahlungsmöglichkeiten an. Die Restaurantkette bietet zwei Tacos für 5 Dollar jeden Dienstag bis zum 31. Dezember 2024 an, sowie ihre Original Pollo Bowl für 5 Dollar bis zum 29. Januar 2025. Die Original Pollo Bowl enthält mit Zitrusmarinade gegrilltes, gewürfeltes Hähnchen mit Pintobohnen, Reis, Koriander, Zwiebeln und frischer Salsa. Zudem führt das Unternehmen ab Dezember 2024 Apple- und Google-Pay-Optionen in ihrer Loco Rewards-App ein, um den Anforderungen der Kunden nach mehr Zahlungsflexibilität gerecht zu werden.
- Introduction of value-focused promotions with $5 tacos and Original Pollo Bowl
- Implementation of Apple and Google Pay in Loco Rewards app enhancing customer convenience
- Strategic response to customer demand for better value offerings
- Reduced pricing on key menu items may impact profit margins
Insights
The strategic value-focused initiatives from El Pollo Loco represent a calculated response to current market conditions and consumer behavior. The
The integration of Apple and Google Pay addresses modern consumer preferences for digital payment solutions, potentially increasing order frequency and average ticket size through improved convenience. Historical data shows that digital payment adoption typically leads to
Brand Builds on Extended Taco Tuesday Offer by Adding
COSTA MESA, Calif., Nov. 18, 2024 (GLOBE NEWSWIRE) -- El Pollo Loco, the nation's premier fire-grilled chicken restaurant chain, announces additional measures to offer their customers even greater value and convenience.
On October 29, the brand shared they would be offering two tacos for
The Original Pollo Bowl features the brand’s famous citrus-marinated, fire-grilled chopped chicken combined with savory pinto beans, seasoned rice, chopped cilantro, onions, and freshly prepared salsa fresca.
“Customers are making it clear that they’re looking for value,” said El Pollo Loco CEO Liz Williams. “The Taco Tuesday promotion and
Another way the brand is meeting customer demand is with the addition of Apple and Google Pay options to the Loco Rewards app. Beginning in December, Loco Rewards Members will have the added convenience of these mobile payment options when placing an order. This new feature is a result of customer service requests along with online and social media comments from fans asking for the additional payment method option.
“If additional deals aren’t reason enough to become a Loco Rewards Member, our loyalty program members will now benefit from an even more convenient and seamless user experience on the app,” said El Pollo Loco CMO Jill Adams. “While Apple and Google Pay have been available in many of our restaurants, it was due time to reward our app users with this added benefit as well.”
The two tacos for
About El Pollo Loco
El Pollo Loco (Nasdaq: LOCO) is the nation's leading fire-grilled chicken restaurant known for its craveable, flavorful, and better-for-you offerings. Recently voted as the #1 “Best Restaurant for Quick, Healthy Food” in USA TODAY’s 10 Best Readers’ Choice Awards, our menu features innovative meals with Mexican flavors made daily in our restaurants using quality ingredients. At El Pollo Loco, inclusivity is at the heart of our culture. Our community of over 4,000 employees reflects our commitment to creating a workplace where everyone has a seat at our table. Since 1980, El Pollo Loco has successfully expanded its presence, operating more than 495 company-owned and franchised restaurants across seven U.S. states: Arizona, California, Colorado, Nevada, Texas, Utah, and Louisiana. The company has also extended its footprint internationally, with ten licensed restaurant locations in the Philippines. For more information or to place an order, visit the Loco Rewards app or ElPolloLoco.com. Follow us on Instagram, TikTok, Facebook, or X.
FAQ
How long is El Pollo Loco's $5 taco Tuesday promotion running?
What is the price and duration of El Pollo Loco's Original Pollo Bowl promotion?
When will El Pollo Loco (LOCO) add Apple and Google Pay to their rewards app?
