LOWE'S ACCELERATES ITS ONLINE MARKETPLACE, ANNOUNCES PARTNERSHIP WITH MIRAKL

Rhea-AI Summary

Lowe's (LOW) has announced a strategic partnership with Mirakl, a global leader in marketplace technology, to accelerate the growth of its online marketplace launched in December 2024. The collaboration aims to enhance Lowe's e-commerce capabilities by offering customers an expanded selection of products from third-party sellers. The marketplace includes categories such as indoor and outdoor furniture, kitchen and bath, home décor, and tools. Through Mirakl's platform, verified sellers can easily manage their catalogs on Lowes.com. Key features include MyLowe's Rewards points on marketplace purchases, home delivery options, and the ability to return items to any of Lowe's 1,700+ stores. The marketplace supports Lowe's Total Home Strategy by offering products across various price points, from value to premium, while maintaining strict seller verification standards to ensure quality.

Positive

• Partnership with Mirakl enables faster scaling of e-commerce operations
• Expansion into new product categories across home improvement
• Integration with MyLowe's Rewards program increases customer loyalty
• Convenient return policy through 1,700+ physical stores enhances customer experience
• Marketplace allows for broader price range offerings (value to premium)

Negative

• None.

Insights

E-Commerce & Retail Strategy Analyst

Lowe's partnership with Mirakl significantly enhances their marketplace strategy, potentially driving revenue growth through expanded product offerings and improved customer experience.

Lowe's partnership with Mirakl represents a strategic acceleration of their e-commerce transformation that began with their marketplace launch in December 2024. This move positions Lowe's to better compete with major rivals like Home Depot and Amazon in the digital space while addressing changing consumer shopping behaviors.

The collaboration with Mirakl—a specialized marketplace technology provider—gives Lowe's access to proven infrastructure that can rapidly scale their third-party seller ecosystem. This technology integration allows Lowe's to expand beyond traditional home improvement categories into complementary home-related products without assuming inventory risk or capital investment in new merchandise categories.

For context, marketplace models typically deliver higher profit margins than traditional retail as they generate commission revenue without the associated costs of inventory, warehousing, or fulfillment. Mirakl's platform will enable more efficient onboarding and management of sellers while maintaining quality control through their verification process.

The omnichannel integration allowing in-store returns of marketplace purchases demonstrates Lowe's leveraging their physical footprint advantage of 1,700+ locations. This creates a seamless customer experience while driving potential foot traffic to stores, where additional purchases might occur.

The marketplace expansion aligns with Lowe's "Total Home Strategy" by broadening their product assortment across price points—from value to premium—which helps capture a wider customer base and increase wallet share in the competitive home improvement market. The loyalty program integration further reinforces customer retention by rewarding marketplace purchases.

Collaboration with industry-leading marketplace technology positions Lowe's to enhance and scale its marketplace for DIY and Pro customers alike

MOORESVILLE, N.C., May 21, 2025 /PRNewswire/ -- As part of its ongoing commitment to being the most assistive home improvement retailer, Lowe's is bringing customers more options than ever through its online marketplace – an industry first, launched in December 2024. Now, Lowe's is accelerating the growth of Lowe's Marketplace by announcing its partnership with Mirakl – a global leader in marketplace technology – bringing even more choice, convenience, and value to Lowe's customers.

Through its partnership with Mirakl, Lowe's is positioned to scale its e-commerce business faster while allowing trusted marketplace sellers to easily manage their catalogs on Lowes.com, better serving customers wherever they are in their home improvement journey. Since launching its marketplace, Lowe's has expanded its offerings from third-party sellers including indoor and outdoor furniture, kitchen and bath, home décor, power and hand tools, and more. This provides more options alongside Lowe's extensive product assortment available in-store and online at Lowes.com, catering to the needs of both do-it-yourself homeowners and professional customers.

"Lowe's is committed to being the world's most customer-centric omnichannel retailer, and that starts with having the right products and brands for customers and their homes at the right prices," said Lowe's Chief Digital and Information Officer, Seemantini Godbole. "Our partnership with Mirakl allows Lowe's Marketplace to offer a full complement of products to homeowners for every project around the home, driving our Total Home Strategy forward."

In addition to offering customers more choices on its marketplace from popular brands, Lowe's Marketplace will feature products ranging the full price spectrum – from value to premium products – while also allowing Lowe's to branch into new product categories across the home.

"Lowe's Marketplace extends our aisle to better meet the needs of our customers, bringing them more of the products they want from brands they trust," said Lowe's Vice President of Marketplace, Michael McCluskey. "Mirakl is a proven leader in online retail marketplaces, and joining forces with their team furthers our commitment of creating a robust marketplace, with thousands of items that help home improvement customers find everything they need to make the house of their dreams."

Benefits of Lowe's Marketplace extend to members of MyLowe's Rewards loyalty program, with members accruing points on any marketplace purchase. All marketplace products are currently available for home delivery, and customers may return marketplace products purchased through Lowes.com directly to any of Lowe's over 1,700 stores, creating more convenience for customers.

Verified sellers within Lowe's Marketplace range from small businesses up to nationally recognized brands, including existing Lowe's suppliers. Lowe's carefully selects its sellers and monitors their ongoing performance and product ratings to ensure products are aligned to Lowe's brand and quality while providing a superior experience that customers know and expect from Lowe's.

To shop Lowe's Marketplace, visit lowes.com. Any business interested in becoming a verified seller on Lowe's Marketplace can visit Lowes.com/Marketplace to apply.

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE^® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Media Contact
Cliff Cermak
Lowe's Companies, Inc.
cliff.cermak@lowes.com

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SOURCE Lowe's Companies, Inc.

FAQ

What is Lowe's partnership with Mirakl and when was it announced?

Lowe's announced a partnership with Mirakl, a global marketplace technology leader, on May 21, 2025, to accelerate the growth of its online marketplace launched in December 2024.

What products are available on Lowe's Marketplace (LOW)?

Lowe's Marketplace offers indoor and outdoor furniture, kitchen and bath products, home décor, power and hand tools, along with various other home improvement items from third-party sellers.

How does Lowe's Marketplace benefit MyLowe's Rewards members?

MyLowe's Rewards members earn points on all marketplace purchases and can return marketplace items to any of Lowe's 1,700+ physical stores.

Who can sell on Lowe's Marketplace platform?

Verified sellers ranging from small businesses to nationally recognized brands, including existing Lowe's suppliers, can sell on the platform after passing Lowe's selection process and quality standards.

How can businesses become sellers on Lowe's Marketplace?

Interested businesses can apply to become verified sellers by visiting Lowes.com/Marketplace.