Walmart helps students get first-day fresh with school supplies priced lower than last year

Rhea-AI Impact

(Neutral)

Rhea-AI Sentiment

(Positive)

Tags

07/15/2025 - 12:00 AM

Customers can snag everything they need – supplies, backpack, lunch, and head-to-toe outfit—all for under $65

Key Insights:

Walmart is delivering for customers by offering the 14 most popular supplies at prices lower than last year, with some of the most requested back-to-school items available for just $0.25.
Walmart has launched Weekend Academy, a new private tween fashion brand, with most items available for under $15, with many priced at less than $10.
Starting at just $2 per day, grab lunches and snacks with Walmart’s one-click baskets, conveniently available for delivery or pick up.

BENTONVILLE, Ark.--(BUSINESS WIRE)-- Seventy percent of Walmart customers say they plan to spend more time searching for discounts during back-to-school shopping this year, according to a new survey¹. Thankfully, Walmart is helping families spend less time searching and more time saving: From school supplies at prices lower than last year to first-day fits, backpacks and lunches, customers can get everything they need for their first day of school for under $65.

Walmart customers can snag everything they need for their first day of school — supplies, backpack, lunch, and head-to-toe outfits.

“We understand how important it is for families and teachers to save time and money when preparing for the school year,” said Denise Incandela, EVP, Fashion, Walmart U.S. “As the go-to destination for back-to-school shopping, we’re proud to offer another year of incredible value—including school supplies, must-have styles and essentials. We’re especially excited to introduce Weekend Academy, our new private fashion brand designed for tweens, featuring trendy, affordable looks that are dropping just in time to be first-day ready.”

Kicking Off Back-to-School with Lower Prices and Shopping Made Easier

Walmart is delivering for customers by offering the 14 most popular supplies at prices lower than last year. Combined with a $4.98 Wonder Nation backpack, families can secure essential back-to-school supplies for a total of just $16. The retailer is also offering exceptional value with Every Day Low Prices, including:

More than 200 back to school rollbacks
100+ supplies priced under $1
1,000+ supplies under $5
2,000+ supplies under $10

With more than 50% of Walmart customers surveyed indicating that having a one-click school supply basket could make back-to-school shopping easier and more convenient², Walmart has made it easy and affordable to get the entire school supply list with one simple click for pickup or delivery in as fast as one hour. For added convenience, parents and students can easily find their school supply list on Walmart.com.

Introducing Weekend Academy: Walmart’s Newest Fashion Brand for Tweens

Ready for the first-day ‘fit-check? Walmart has launched Weekend Academy, a new private tween fashion brand, building on the retailer’s stylish fashion assortment for kids of all ages. The assortment was designed with today’s tweens in mind, offering on-trend styles they crave at prices their parents will love – including most items available for under $15, with many priced at less than $10. Now, tweens can go back to school in a head-to-toe Weekend Academy outfit, including top, bottoms and shoes, for just $42. An example outfit includes:

Weekend Academy Girls Boxy Graphic Tee with Short Sleeves ($6.48)
Weekend Academy Girls Tiered Ruffle Skirt ($11.98)
Weekend Academy Girls Zip Front Boots ($22.98)

Customers can also shop a wide range of styles across popular brands like Reebok, Celebrity Pink, U.S. Polo Assn., Justice and private brands like Wonder Nation for kids and No Boundaries for Gen Z. Walmart’s StockX partnership is another great way to shop coveted first-day kicks and bags from brands like Nike and UGG, at incredible prices.

Back-to-school Lunch Essentials & More for Less

As families focus on school supply shopping and nailing the first day look, Walmart is making back-to-school mealtime even easier with a fresh slate of affordable and convenient one-click lunch and snack baskets:

Lunch for under $2 per day*: Pack an easy and delicious school lunch with Walmart’s one-click lunch basket, featuring must-haves for a peanut butter and jelly sandwich, snacks, and a drink.
Feel-good lunch picks: Discover another tasty lunchtime option in one click, including ingredients for making a turkey and cheese wrap or rollup, plus applesauce, fresh fruit, and juice.
Snack favorites: Take the guesswork out of snack time with Walmart’s one-click snack basket, featuring beloved bites like Skinny Pop popcorn, MadeGood granola bars, rice cakes, fruits, and veggies.
Exclusive bettergoods bites: Prep for the new school year with Walmart’s exclusive private food brand, bettergoods, featuring an easy, one-click basket stocked with kid favorites like fruit snacks, macaroni and cheese, pizza, fruit pouches, and more.
Dorm food stock-up: Make back-to-college shopping easier than ever with Walmart’s one-click dorm food basket, featuring essentials like yogurt, granola bars, ramen and more, available in as fast as one hour**.

Ace the Return to School and Campus

On top of every day low prices across supplies, styles and snacks, Walmart’s wide assortment of back-to-school offerings keeps first-day shopping easy for teachers, families and students, without ever having to sacrifice on affordability and convenience:

Walmart+ savings: College & grad students get 50% off a Walmart+ membership for only $6.47/mo. or $49/yr. Unlock exclusive benefits like free grocery and prescription delivery, an included Paramount+ subscription (a $95/year value), Burger King® deals, gas discounts and much more, helping students save time and money every day this semester.
Top school tech: Get classroom-ready with affordable electronics from Walmart, including its private tech brand, onn. and national brands like Dell, Apple and HP for one-stop school gadget shopping. Select laptops and tablets come with free tech setup and a year of tech support from True Network Solutions – an $89 value. Plus, explore even more new and restored tech must-haves through Walmart’s endless digital aisles on Walmart.com or the Walmart app.
Start with what matters—your wellbeing: Immunizations, health screenings, affordable eyewear with 45 youth frames under $50 and pharmacy delivery – without the extra stops.
One-stop shop for teachers: We've introduced a new "Explore" feature in our Classroom Registry to make it easier for teachers to find what they need. Uncover room essentials, party décor, science experiment supplies and more – all in one inspiring place.

As always, Walmart’s pickup and delivery services include curbside pickup, Express Delivery in as fast as an hour and next- and two-day shipping. To start checking off your school shopping list, visit Walmart.com/backtoschool or the Walmart app to learn more and save more this school year.

*Listed price covers featured item prices only. Additional pickup, shipping or delivery fees from $0-$19.95 may apply, are subject to change & will be disclosed prior to purchase. Item availability varies. Prices valid June 2-September 15, 2025. Excludes AK, HI & PR.

**Express Delivery subject to availability at select stores. Delivery fees & restrictions apply.

About Walmart

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better – anytime and anywhere – in stores, online, and through their mobile devices. Each week, approximately 270 million customers and members visit more than 10,750 stores and numerous eCommerce websites in 19 countries. With fiscal year 2025 revenue of $681 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.

¹ Walmart 2025 Scintilla Back-to-School Survey
² Walmart 2025 Scintilla Back-to-School Survey