Walmart, Sam's Club and The Salvation Army Make It Easy to Support Families in Need This Christmas
Walmart (WMT), Sam's Club and The Salvation Army are offering holiday giving opportunities through the A Season to Spark Good campaign.
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Walmart (WMT), Sam's Club and The Salvation Army are offering holiday giving opportunities through the A Season to Spark Good campaign.
In-store Angel Tree gifting runs November 14–December 14 at participating locations. After returning gifts, shoppers can scan a designated QR code and confirm participation to generate a $10 donation from Walmart, up to $1 million. Red Kettle donations run November 14–December 24. Online Angel Tree purchases through local Salvation Army Walmart Spark Good Registries run October 12–December 14, with gifts shipped directly to local units. Walmart customers can round up eligible online or app purchases to support local Salvation Army units December 2–December 31.
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The Salvation Army Angel Tree, Red Kettles, volunteer opportunities and online giving offer Walmart customers and Sam's Club members multiple ways to spread hope and give back this holiday season
Giving back is one of the greatest holiday traditions and through Walmart and Sam's Club's A Season to Spark Good campaign they are helping customers, members and associates make giving part of their holiday traditions. Customers and members can purchase Angel Tree gifts at participating Walmart stores and Sam's Clubs, donate at a Red Kettle or volunteer with a local Salvation Army unit. Walmart customers can also support local units through Walmart Spark Good Registries on Walmart.com and Round Up on Walmart.com or the Walmart app. Together, these efforts help bring the hope and joy of Christmas to families who might otherwise face the season with uncertainty.
This season's opportunities include:
At Participating Walmart Stores and Sam's Clubs:
- The Salvation Army Angel Tree | November 14 - December 14
At participating Walmart stores and Sam's Clubs, customers and members can select an Angel Tree tag and purchase gifts from a local child's wish list. Shoppers should return unwrapped gifts to the designated Angel Tree collection point, following the instructions provided at that location. After returning their gifts, shoppers can scan the designated QR code and confirm their participation to generate a$10 $1 million
- The Salvation Army Red Kettle Campaign | November 14 – December 24
The Salvation Army's iconic Red Kettles return to Walmart and Sam's Club nationwide. Shoppers can give cash or make a digital donation at the kettle to support programs providing food, shelter, and hope to those in need all year long.
Online through Walmart:
- The Salvation Army Angel Tree Online | October 12 – December 14
Customers can support local children and families by purchasing toys, clothing and other requested gifts through a local Salvation Army unit's Walmart Spark Good Registry on Walmart.com. All items purchased online are shipped directly to local Salvation Army units for distribution to children and families in need.
- The Salvation Army Round Up on Walmart.com and the Walmart App | December 2 – December 31
Walmart customers can round up eligible purchases to the nearest dollar at checkout on Walmart.com or the Walmart app to support The Salvation Army unit in their local community.
"Christmas is a time when we are reminded of the power of generosity and the importance of caring for our neighbors," said Commissioner Merle Heatwole, National Commander of The Salvation Army. "For more than 40 years, Walmart, Sam's Club and their customers and members have helped us bring hope to individuals and families facing difficult circumstances. Their generosity does more than provide gifts or meet immediate needs. It reminds people that they are not forgotten and that their communities care about them. We are deeply grateful for this partnership and for everyone who helps us share the hope and joy of Christmas with those we serve."
"For many of us, the sound of a Red Kettle bell or choosing an Angel with our family brings back memories of holidays growing up," said Erin Hogue, Senior Director, Walmart. "At Walmart and Sam's Club, we're proud to be part of those traditions in the communities our associates call home. These are their neighbors, their children's classmates and the families they see every day. Through A Season to Spark Good, we're helping customers, members and associates carry those traditions forward and share the joy of giving with another generation."
More Ways to Help This Christmas
Community members are also invited to give with joy by making a financial contribution or volunteering with their local Salvation Army this season. From supporting Christmas programs and gift distribution to ringing the bell at a Red Kettle, there are many ways to help bring hope and joy to neighbors in need.
Visit SalvationArmyUSA.org to make a financial contribution or salvationarmyvolunteer.org to find volunteer opportunities near you.
About The Salvation Army
The Salvation Army provided more than 28 million service touchpoints to people in 2025, helping them overcome poverty, addiction, and spiritual and economic hardships by preaching the gospel of Jesus Christ and meeting human needs in His name without discrimination. From providing food, shelter, and eviction prevention assistance to emergency disaster relief, rehabilitation, youth programs, and spiritual enrichment, The Salvation Army serves communities across
About Walmart
Walmart Inc. (Nasdaq: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better - anytime and anywhere - in stores, online, and through their mobile devices. Each week, approximately 280 million customers and members visit more than 10,900 stores and numerous eCommerce websites in 19 countries. With fiscal year 2026 revenue of
Contact Information:
The Salvation Army
Helen Lloyd
Helen.Lloyd@usn.salvationarmy.org
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SOURCE The Salvation Army