Lowe's Returns as Official Home Improvement Partner of NFL for 2024-25 Season

Rhea-AI Summary

Lowe's has renewed its partnership with the NFL for the 2024-25 season, marking the sixth consecutive year of collaboration. The home improvement retailer is launching a new marketing campaign titled 'All the Ways We Help', targeting millennial homeowners. The campaign features NFL stars, including new addition C.J. Stroud, alongside Lowe's associates, showcasing the company's support for DIY projects.

The campaign highlights Lowe's in-store expertise, mobile app, and improved delivery options. It includes national TV spots, digital ads, and in-store promotions. Lowe's is also offering NFL-licensed golf carts and official NFL paint colors to enhance fans' game-day experiences. The Lowe's Home Team continues its community initiatives, recently assisting with home repairs in Houston following Hurricane Beryl.

Positive

• Renewed partnership with NFL for 2024-25 season, potentially increasing brand visibility
• New marketing campaign targeting millennial homeowners, a key demographic
• Addition of NFL star C.J. Stroud to Lowe's Home Team, potentially attracting new customers
• Offering exclusive NFL-licensed products, potentially driving sales and fan engagement

Negative

• None.

Retailer's new marketing campaign, featuring NFL star power like Travis Kelce, speaks to all the ways the brand is helping millennial homeowners tackle home improvement needs

MOORESVILLE, N.C., Sept. 3, 2024 /PRNewswire/ -- Today Lowe's announced the sixth-consecutive renewal of its contract with the NFL for the 2024-25 season and the continuation of its longstanding partnership with the Carolina Panthers and Dallas Cowboys. As part of this season's fully integrated marketing campaign, the home improvement retailer showcases all the ways it helps homeowners with their "home game" this season, from Lowe's expert red vest support in-store to the easy-to-use mobile app and improved delivery options like same-day delivery. Lowe's associates appear alongside Lowe's Home Team players in several national television commercials, digital and social ads. This year, Lowe's adds new talent to the Lowe's Home Team, quarterback C.J. Stroud, who joins the returning members: tight end Travis Kelce, running back Christian McCaffrey, Dallas Cowboys quarterback Dak Prescott, Carolina Panthers quarterback Bryce Young, quarterback Drake Maye and offensive tackle Kelvin Beachum.

"Our partnership with the NFL allows us to connect with a loyal fanbase of millennial homeowners who are looking for expertise to transform the vision for their homes into a reality," said Jen Wilson, Lowe's senior vice president, chief marketing officer. "We want everyone to feel empowered to tackle home improvement projects this season — even our Lowe's Home Team members, who need a little help, just like the rest of us, to complete their DIY projects. Alongside our Home Team members, Lowe's red vest associates and our assistive tools like our mobile app, we can help coach homeowners through their home projects."

'All the Ways We Help' Marketing Campaign Speaks Directly to Millennial Homeowners
Stroud will be featured alongside Prescott, Kelce and McCaffrey in 15-and 30-second national TV spots that will run the duration of the NFL season. The 360-marketing campaign, entitled "All the Ways We Help," will enlist the star-studded Home Team and Lowe's red vest associates to give fans a play-by-play breakdown for how Lowe's can help them score the right products at the right price to complete any type of home DIY project. The creative for the fall campaign will also include in-store signage, digital and radio advertising, in-store audio and social media support.

The campaign speaks directly to millennial homeowners to communicate the modern solutions to age-old home improvement opportunities. Featuring Lowe's helpful associates, the easy-to-use Lowe's app and convenient fulfillment options like same-day delivery and in-store mobile order pickup, the campaign focuses on the convenient and innovative ways Lowe's helps homeowners win.

C.J. Stroud is Newest Addition to Lowe's Home Team Roster
Since 2020, the Lowe's Home Team has been actively involved in community initiatives nationwide, partnering with professional athletes, red vest associates and professional contractors to make a positive impact. Additionally, Lowe's Home Team extends beyond the NFL with a deep bench including soccer legend Lionel Messi and track & field star Anna Cockrell, the first female athlete added to the roster.

To celebrate the start of Stroud's "season" on the Lowe's Home Team, the home improvement retailer assisted the C.J. Stroud Foundation in a community project on Aug. 27 in Houston. In partnership with select installers, Lowe's donated materials and provided volunteers to make home repairs to two homes in the area that were damaged by Hurricane Beryl in July.

Home Team Product Picks
Lowe's is providing fans a unique way to celebrate their home team this year with official NFL licensed golf carts sold exclusively at Lowe's. Available in designs for 32 NFL teams, the all-electric carts feature vibrant team colors, logos and state-of-the art technology to elevate the game-day experience. Additionally, Valspar paint returns with the official paint colors of the NFL, available in-store and online in individual colors or easy-to-use kits.

For more top brands to make the most of tailgating season, from building the perfect pregame setup with Kobalt and DEWALT tools to cooking up the win with Blackstone and Char-Broil grills, fans can shop on https://www.lowes.com.

For more information about Lowe's Home Team, visit Lowes.com/hometeam.  

About Lowe's 
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com. 

Contact: 
Amanda Caskey
Lowe's Companies, Inc.  
amanda.caskey@lowes.com  

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SOURCE Lowe's Companies, Inc.

FAQ

What is Lowe's new marketing campaign for the 2024-25 NFL season called?

Lowe's new marketing campaign for the 2024-25 NFL season is called 'All the Ways We Help'.

Who is the newest addition to Lowe's Home Team roster for the 2024-25 NFL season?

C.J. Stroud is the newest addition to Lowe's Home Team roster for the 2024-25 NFL season.

What exclusive NFL-related products is Lowe's (LOW) offering for the 2024-25 season?

Lowe's (LOW) is offering exclusive NFL-licensed golf carts and official NFL paint colors for the 2024-25 season.

How is Lowe's (LOW) targeting millennial homeowners in its new NFL campaign?

Lowe's (LOW) is targeting millennial homeowners by showcasing its in-store expertise, mobile app, and improved delivery options in its new NFL campaign.