Lowes Companies Stock Price, News & Analysis

Lowe's Companies, Inc. (NYSE: LOW) has rebranded its retail media network as Lowe's Media Network, introducing a new logo and expanding its portfolio of omnichannel advertising solutions. The network now includes new channels such as email, in-store audio, paid search, and direct mail for install services. This enhancement aims to provide a world-class retail media experience with white glove service for brand advertisers.

The expanded offerings include onsite premium native display, sponsored product ads, omni-channel programmatic activations, offsite advertising placements, and custom insights. Lowe's Media Network has grown rapidly since its 2021 launch, now serving over 300 brands and reaching more than 120 million unique customers. The rebrand strengthens the network's association with the Lowe's brand and reflects the close collaboration between merchandising and marketing strategies.

HGTV Home by Sherwin-Williams has announced 'Naturally Refined' as its 2025 Color Collection of the Year, with Quietude (HGSW6212) named as the 2025 Color of the Year. The collection features 10 unique shades that exude quiet comfort and luxury through softened colors with subtle contrast. To celebrate the launch, HGTV Home by Sherwin-Williams has partnered with Palazzo, an AI-powered home visualization tool, becoming the first paint brand to collaborate with this innovative platform.

The 'Naturally Refined' palette includes creamy neutrals, warm browns and orange, and muted yellows and greens. Quietude, a soft sage green with blue undertones, is designed to create a serene environment and has been chosen for its classic elegance and staying power across various design styles. The collection is available exclusively at Lowe's stores nationwide and on Lowes.com.

STAINMASTER Paint, exclusively available at Lowe's, has announced Truffle as its 2025 Color of the Year. This deep, sophisticated hue aligns with the trend towards luxury interiors and dark designs. Truffle offers versatility, suitable for bold, dramatic designs or as a subtle accent with lighter accessories.

Monica Reese, Lowe's Director of Trend and Style, highlighted Truffle's ability to complement various styles and color palettes. The color was chosen after a thorough analysis of top-performing colors and industry trends. STAINMASTER Performance Interior Paint and Primer boasts features like stain, mold, and mildew protection, excellent scrub resistance, and a lifetime stain-resistant warranty.

HGTV Home® by Sherwin-Williams has launched Cabinet & Furniture paint, a new acrylic urethane enamel exclusively available at Lowe's. This innovative product offers a factory-like finish on cabinets and furniture, can be tinted to any color, and comes in satin and semi-gloss sheens. The paint is designed to help customers reimagine spaces without costly renovations, making it ideal for kitchens and bathrooms.

Key features include resistance to stains, scuffs, scratches, and moisture, as well as a mildew- and mold-resistant finish. It offers exceptional adhesion and coverage, prevents doors and drawers from sticking, and can be applied by brush, roller, or sprayer without leaving brush marks. The product aligns with current economic trends of homeowners opting to renovate existing spaces rather than move.

Lowe's (LOW) has announced a partnership with Charlotte-based track and field star Anna Cockrell, making her the first female athlete to join the Lowe's Home Team. This move follows successful collaborations with other high-profile athletes, including Lionel Messi. Cockrell, a gold medalist and Olympian, joins a roster of notable sports figures on the team.

To celebrate its partnership with USA Track & Field, Lowe's will offer a free American flag to the first 50 eligible loyalty program members at local stores on July 27, 2024. This initiative aligns with Lowe's commitment to community engagement and customer appreciation. The company's Home Team has been actively involved in nationwide community initiatives since 2020, working alongside professional athletes, associates, and contractors.

The Lowe's Foundation has announced nearly $8 million in Gable Grants to 11 community and technical colleges across the United States, bringing its total investment in skilled trades workforce development to over $25 million. This initiative is part of a five-year, $50 million commitment to support the training of 50,000 people for skilled trades careers.

The grants will fund expansion of programs in carpentry, construction, HVAC, electrical, plumbing, and appliance repair. Recipients include colleges from Arizona to Maine, focusing on both rural and urban communities. The funding will support new facilities, instructors, accreditation programs, and innovative solutions like mobile learning cottages to remove transportation barriers.

This investment aims to address the growing demand for skilled trades professionals and support economic mobility. The next Gable Grant application cycle for community-based nonprofits will run from August 1 to August 31, 2024.

Building Homes for Heroes has teamed up with Lowe's to gift over 40 mortgage-free homes to injured veterans and their families throughout 2024. The initiative will be supported by Lowe's Round Up for Charity campaign, which runs until August 4, 2024. This program aims to aid more than 2,500 veterans and first responders with various forms of support, including emergency funding and wellness programs. Lowe's has been partnering with Building Homes for Heroes since 2021. Highlights include the gifting of the 400th home by December and a significant milestone in 2023, when the organization modified its 343rd home in honor of FDNY heroes lost on 9/11. The partnership underscores Lowe's commitment to supporting veterans and first responders.

Lowe's announced $10 million in grants to 100 organizations as part of its Hometowns Community Impact Program. The grants will benefit 88 communities across 44 states and Washington, D.C., focusing on projects ranging from veterans' services to affordable housing and food insecurity. Projects include building safe homes for veterans in South Dakota and transforming a kitchenette into a full-size kitchen for foster children in Tennessee. Lowe's associates will complete over 1,700 revitalization projects using products and services from Lowe's. The initiative, part of a five-year, $100 million program, aims to improve community spaces and enhance lives.

The Lowe's Foundation has partnered with Metallica's All Within My Hands foundation to support skilled trades education at community and technical colleges. Lowe's is donating $500,000 to the Metallica Scholars Initiative, funding critical training, equipment, recruiting, and wraparound services for hundreds of students at five community colleges. This initiative complements Lowe's Foundation's Gable Grants program and addresses the skilled labor shortage, with nearly 90% of contractors struggling to find skilled workers. The investment is part of Lowe's Foundation's $50 million commitment over five years to train 50,000 people for skilled trades careers. Since 2023, Lowe's has awarded approximately $18 million in Gable Grants to 24 organizations across the U.S.