LPL Financial Showcases Innovation, Investment and Inspiration at Focus 2025 Finale

Rhea-AI Summary

LPL Financial (NASDAQ:LPLA), one of the fastest-growing U.S. wealth management firms, concluded its Focus 2025 conference with the launch of a new brand platform centered on the question "What if you could?" The event featured presentations from key executives and a surprise appearance by actress Anna Kendrick, who stars in the company's new brand campaign.

The conference highlighted significant operational enhancements in trade processing, asset handling, and proposal tools. LPL currently supports over 29,000 financial advisors and approximately 1,100 financial institutions, managing about $1.9 trillion in brokerage and advisory assets for approximately 7 million Americans.

A surprise guest challenges the world’s largest gathering of financial advisors to ask, “What if you could?”

SAN DIEGO, Aug. 13, 2025 (GLOBE NEWSWIRE) -- At the third and final day of Focus 2025, LPL Financial LLC, a leading wealth management firm, highlighted its bold new brand platform, anchored by the question “What if you could?,” signaling a transformative shift in how the firm supports advisors and positions itself within the broader wealth management industry.

The morning kicked off with President and Chief Financial Officer Matt Audette and included a surprise appearance by actor Anna Kendrick, who stars in the company’s recently launched brand campaign. Kendrick took the stage alongside Chief Client Officer Matt Enyedi and Chief Marketing and Communications Officer Christa Carone carrying the signature “greener grass” and inviting advisors to explore possibility at every turn. A live closing keynote from world-renowned mentalist Lior Suchard helped bring LPL’s fundamental question, “What if you could?” to life for attendees.

Audette highlighted significant operational enhancements that power the service advisors provide to their clients. From streamlining workflows to automating key processes, he noted investments to upgrade trade processing, asset handling and proposal tools — reducing friction and improving efficiency.

“We’re running right toward your biggest problems — and finding solutions,” said Audette.

Noting that the company is investing in its brand to be an asset for all advisors, Carone shared how LPL is helping advisors expand their marketing initiatives, including through co-branding opportunities and additional social media tools, including compliance-approved Instagram.

“From the biggest transformations to the smallest milestones, opportunity starts with aspiration,” said Carone in sharing the vision of the company’s brand story. “By asking, ‘What if you could?’ we’re challenging conventions in our industry and helping LPL advisors inspire their clients to pursue their boundless potential.”

Attendees closed Focus 2025 with a private concert at the waterfront Rady Shell, celebrating a community united by purpose and possibility.

About LPL Financial
LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports over 29,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $1.9 trillion in brokerage and advisory assets on behalf of approximately 7 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.

Securities and advisory services offered through LPL Financial LLC (“LPL Financial”), a registered investment adviser and broker-dealer. Member FINRA/SIPC.

Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial.

We routinely disclose information that may be important to shareholders in the “Investor Relations” or “Press Releases” section of our website.

Media Contact: 
Media.relations@LPLFinancial.com 
(402) 740-2047 

Tracking #: 781730

FAQ

When and where did LPL Financial (LPLA) hold its Focus 2025 conference?

LPL Financial held its Focus 2025 conference in San Diego, with the final day taking place on August 13, 2025.

What is LPL Financial's new brand platform message?

LPL Financial's new brand platform is anchored by the question 'What if you could?', representing a transformative shift in how the firm supports advisors and positions itself in the wealth management industry.

How many financial advisors and assets does LPL Financial (LPLA) currently support?

LPL Financial supports over 29,000 financial advisors and approximately 1,100 financial institutions, managing about $1.9 trillion in brokerage and advisory assets for approximately 7 million Americans.

What operational improvements did LPL Financial announce at Focus 2025?

LPL Financial announced enhancements to trade processing, asset handling, and proposal tools, aimed at streamlining workflows and automating key processes to reduce friction and improve efficiency.

What new marketing initiatives did LPL Financial introduce at Focus 2025?

LPL Financial introduced expanded marketing initiatives including co-branding opportunities and additional social media tools, including compliance-approved Instagram for advisors.